Client Spotlight: Lifty Life
WordPress Site Speed Optimization Case Study
4 Seconds Cut from Load Time Earning 98% Google PageSpeed Score
Start Date: September 2019
Project Duration: Ongoing
Lifty Life is a locally owned and operated vacation rental management company in BC and Alberta. The goal of this project was to create a new website to establish online branding and attention for Lifty Life’s property management and promotion. The website needed to have maximum performance as the company prides itself on being experts in the digital distribution and management of properties!
The first step of this project was developing an intuitive website navigation and effective content management system. The website needed to showcase both featured property listings as well as the benefits of using Lifty Life’s property management services.
With the end goal of running a Local SEO Campaign, full sections for Destinations, Property Management, About Us and Blog were built out on the website. Keyword topics and themes to be promoted were included throughout the design process.
Once the website was ready, we applied optimized to improve page load times in order to make the website as fast as possible for visitors and Search Engines, as site speed affects rankings and SEO.
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