Client Spotlight: Lifty Life

WordPress Site Speed Optimization Case Study

4 Seconds Cut from Load Time Earning 98% Google PageSpeed Score

LiftyLife logo

The Project

Start Date: September 2019

Project Duration: Ongoing

Investment: $$$$

Lifty Life is a locally owned and operated vacation rental management company in BC and Alberta. The goal of this project was to create a new website to establish online branding and attention for Lifty Life’s property management and promotion. The website needed to have maximum performance as the company prides itself on being experts in the digital distribution and management of properties!

The Strategy

  • WordPress SEO Website Design

  • Site Speed Optimization

  • Local SEO Campaign

The first step of this project was developing an intuitive website navigation and effective content management system. The website needed to showcase both featured property listings as well as the benefits of using Lifty Life’s property management services.

With the end goal of running a Local SEO Campaign, full sections for Destinations, Property Management, About Us and Blog were built out on the website. Keyword topics and themes to be promoted were included throughout the design process.

Once the website was ready, we applied optimized to improve page load times in order to make the website as fast as possible for visitors and Search Engines, as site speed affects rankings and SEO.

Results Achieved

Cut 4 Seconds Off Load Time Earning 98% Google PageSpeed Score

Before Optimization Plugin

Web page performance test for

After Site Speed Optimization Plugin

Screen shot of web page performance test

Additional AFTER Results

Screen shot of performance report
Screen shot of site speed test = 98
Screen shot of site speed test = 99

“The 1st on the List team are the best! We asked for a search engine and mobile friendly website and they definitely delivered. Not only is the website well built, but the site is lightning fast. The website accurately represents our vacation rental properties and management services. We could not be happier!”

– Nathan – Operations Manager

Don‘t Stop Here! See What Else We’ve Been Up To


Start Achieving Your Own Great Results

Everyone measures success a little differently. Whatever it is that you are looking for we can help develop a winning strategy to get you there just like we did for Urban Body Laser. We look forward to getting you the results you deserve!


Marketing Profs logo
Entrepreneur logo icon
Leadpages logo.
Small Search Engine Watch logo.

All product names, logos, and brands are property of their respective owners. All company, product and service names
used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement.