There are many benefits to investing in developing a professional WordPress website for your dentistry clinic. Customers are increasingly using online resources to find, verify, and vet local businesses. If you want potential patients to find your dentistry clinic you need to develop a WordPress website that is mobile responsive, search engine friendly, content-rich, and properly optimized for conversions. It sounds like a lot of work, right? Wrong! Developing a professional website that attracts high-quality leads is both affordable and easy.
1st on the List’s previous blog detailing the benefits of effective WordPress Web Design highlighted the importance of conversion rates and the importance of the usability and efficiency of WordPress website.
The aforementioned article along with the comparisons of WordPress vs the standard website design and also the importance of website design user experience are all great beginner tools to wrap your head around.
With regards to WordPress website design for dentistry clinics, there is little difference in the objective of the desired website. The design needs to be able to create an easily-accessible information page in order to catch the user’s attention, and then retain it.
Benefits of a WordPress Website Design
The first focal point of any good WordPress Website Design is the image that hits you like the first rays of the new rising sun. And while a Dentist’s office doesn’t contain ‘a room full of mirrors,’ the main subject still needs to look like an ‘angel.’ Okay, enough with the Jimi Hendrix references; the bottom line is that the chosen subject displayed on the title page has to be aesthetically appealing. This is because the website is marketing dental services. Anything less than perfect pearly whites, and jagged-less edges will surely put any user off immediately. Therefore, WordPress’s ability to allow for uploading high-quality image files helps dental clinics market images of happy, wholesome customers showing off their flawless tusks.
Now, the chosen image might not be of a satisfied customer post-dentist appointment. Dental Clinic; voted number one best WordPress theme on WordPress Beginner, has an image of a relaxed-looking lady who is about to meet her destiny in the daunting dentist’s chair. Let’s be honest here; we’ve all feared the dentists at one point in our lives. Eerily calm men clad in white suits possessing a plethora of sharp, metal objects and syringes with long needles is enough to send anyone into a frenzy, yet in the number one WordPress theme, the image is almost reassuring to the user. Bright and light colours, such as white, baby blue, and pastel green blend-in well with the texture of the black font which makes the website easy on the user’s eye and allows for each colour-coordinated menu to be easy to navigate through.
Navigation Menu Usability
The usability aspect of any WordPress website design is utilized with video, imagery, blogs, and contact information – as well as links to the organizations’ social media feed.
An excellent website design for a dental clinic would have the contact information front and centre, the conversion point – which in this case is the ‘appointment booking’ tool, and separate drop-down menus for blogs, services, and the ‘about’ page.
WordPress’ ‘Fixed Position Menu’ which contains a drop-down navigation menu is helpful as the FPM stays ‘fixed’ to the head of the page even when users scroll down to the chosen image remains in full view. This is the most common, and arguably the most usable navigation menu, though the ‘Sliding Hamburger Menu’ and ‘Grid Menu’ are all effective methods and have unique features that many prefer over the FPM.
About – this page should clearly illustrate the who, what, and why of your dental clinic. What makes you different? Who is apart of your team? Why are you passionate about providing dental services? If your clinic has additional credentials, accolades or awards make mention of them on this page.
Services – in particular, are the most relevant source of information for potential patients as each dental issue can be separated into categories with extensive information without the fuss of having to navigate through a website or make a phone call.
Contact – every dental website should have a contact page. This page should be easily accessible, no matter where the visitor is on the website. Include your business’s contact information, address, hours of operation, and a form or appointment scheduler.
Woo Commerce for Shopping Purposes
Shopping is something that isn’t necessarily synonymous with the dental industry, but some modern dental establishments have taken to advertising their products which are distinctive to their brand and their philosophy. In doing so, these organizations are using the latest Ecommerce plug-ins.
Woo Commerce is an Ecommerce plug-in for WordPress. It’s designed for online merchants using WordPress, and is lauded for its simplicity to install and customize. Why it’s beneficial is its ability to provide a safe, efficient, and convenient shopping experience in an age of quick decisions and low attention spans. The backing of WordPress means it can be easily built and can be owned, which virtually eliminates the risk of having it being tampered with.
Having an e-commerce store is a great way to upsell your clients into purchasing the best dental products available:
- Sell dentist-recommended toothpaste,
- High-end electronic toothbrushes,
- All-in-one dental kits,
- Advanced teeth whitening kits
By having a ‘Shop’ page on your WordPress website will allow potential consumers access to items that can’t be found in standard retail stores. Therefore, companies are able to market their products as additional services, and in a way that visitors to the site feel they’re privy to unique, rare commodities that may have a superior effect on them than store-bought items. Additionally, clinics can also supply discount codes or free shipping to items over a certain price, as a savvy mark-up strategy.
More and more users are now viewing websites from their mobile phones and as a result, Google has started to push website designers to take a mobile-first approach to develop websites. The more effective a WordPress Web Design is, the more compatible it will turn out on cellphone applications.
Appointments tend to be the most used component over apps as people are usually on the go and want to maintain a fixed schedule in order to help them unclutter their daily lives. Therefore, it is imperative that mobile applications contain appointment and booking plug-ins that are easy to use and can be set-up quickly.
WordPress for SEO Purposes
Undoubtedly the most advantageous aspect of developing a WordPress website is its search engine optimization ability. Having a sound website with all of the necessary SEO components will help bring-in larger volumes of organic traffic.
There are many advantages to building your dental clinic’s website on WordPress:
- Easy-to-use Editor – The front-end and back-end editors are fast and easy for users of all skill levels.
- Customizable URL’s – From an SEO perspective it is extremely important to have a short and descriptive URL structure.
- Millions of Useful Plugins – WordPress has a vast library of reliable plugins like YoastSEO, Imagify, Cloudflare, and WP Rocket.
- Before & Afters Photos – Beautifully display a gallery of all of your client successes. Before and after photographs speak volumes and is the best way to help improve conversion rates.
Therefore, WordPress components such as URL’s can be customized to accurately represent what is on offer.
In the case of the dentistry industry, Medicus is a good example of an SEO-influenced webpage as each separate page is relatable to the specific titles, placing it among the top searched-for links on Google.
Blogging About Dentistry Topics
Having a WordPress website is the most effective platform for blogging, it was, after all, first developed to be for bloggers.
It holds 59% of the CMS market share and 32% of all the websites on the Internet, including sites without a CMS or a custom-coded CMS worldwide.
3 Steps To Writing High-Quality SEO Blogs For Your Dentistry Website
There are many benefits to writing high-quality SEO content for your blog. The most sought-after benefit is the ranking improvements for key search terms your wan your business to show up for. By improving your rankings you will start to see significant traffic increases and hopefully more leads flowing through your website.
- Keyword Research – develop a list of 10 to 20 keywords that are very important to your business. Some keyword examples might include:
- “dentistry clinics in [enter your town]”
- “dental emergency [enter your town]”
- “teeth whitening”
- Blog Topic Ideas – after developing a list of keywords, next you will want to create a list of blog topics that work around those keywords. Some blog topic ideas for your dental site might include:
- “How To Pick The Perfect Dentistry Clinic in [enter your town]“
- “Tips To Avoid A Dental Emergency“
- “Best At-Home Teeth Whitening Strategies”
- SEO Content Writing – now that you’ve developed a list of keywords and blog topics its time for you to start writing. Many dentistry clinics prefer hiring professional content writers, rather than trying to write it themselves, but either option works.
WordPress Conversion Rates
Ultimately, the end-goal for any business is to generate revenue and retain its customer base. The dental industry is no different, and the integration of an effective WordPress Web Design serves to bring in a multitude of clients.
Hence, why the best-designed webpages have contact information, pop-up personalized client helper, and booking function all highlighted on the main screen in bright coloured font, visible, and easy to navigate through.
Elementor.com suggests that prospective web designers use statistics to emphasize the numerical satisfaction of customers and successful procedures conducted. They hypothesize that “people like statistics, especially if they are good.”
DentistryIQ claim that a successful conversion rate lies between 3%-5% and argues that converting 30%-50% of prospective clients shouldn’t be an issue providing the following designed layouts are established:
- People’s eyes move from left to right, therefore the company’s logo should be on the left, the name of the organization on the left, while the phone number and contact information are to be highlighted in a separate color on the right of the screen.
Furthermore, in his article 9 Dental Website Tips to Supercharge your Conversion Rates, author Derek Anderson argues that customers make decisions based on the trust factor, and an image of the dental clinics’ main protagonist – the Dentist, is the key to locking-in your users as new clients. Anderson suggests placing a headshot of the Dentist, along with a biography of them that emphasizes their expertise and humanizing them. He says that by building trust, 70% out of 71% prospective patients may choose the most appealing dental clinic as “they don’t have one in mind prior to their initial search” (Anderson, 2020).
By now – if you’ve been paying attention to the 1st on the List ‘Blog’ section, you should be familiar with WordPress Website Design; it’s components, the steps to setting up a WP website, as well as the pros and cons of its features with respect to specific industries. In the dental industry, the focus lies within the feature page. A Light, gentle color scheme, easy-to-read font, personable language, and suitable, relevant imagery all designed to capture the audience’s attention is the first step, while the importance of the contact information, booking schedules, and FAQ section are what turns users into clients – hence they need to be shown in bright colors and efficient to navigate through.
You should now have the tools to carry-out further research into YOUR needs and desires with regards to the look of YOUR WordPress Web Design.
In particular, you now know the benefits of a WordPress Website Design for Dentistry Clinics, their usability, ability to connect with clients, and efficiency across all mobile platforms.
1st on the List can help implement your WordPress Web Design and customize it depending on the industry you’re in and the audience you’re targeting.