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Looking for some new SEO content techniques to improve your company exposure and bolster your overall SEO strategy as a result? Rejuvenating older SEO content articles and re-purposing the wealth of knowledge in those documents can prepare them for new mediums and bring some surprising results in the process.

Google defines rejuvenate as “make (someone or something) look or feel younger, fresher, or more lively.” Much like a makeover for your SEO content plan, breathing new ideas into established content gives it a second life. An opportunity to re-influence new audiences in today’s content-hungry mediums.

Here are 8 ways you can recycle and repurpose your older optimized content for new SEO content marketing success.

1. Update Old SEO Content Articles With New Stats and Best Practices

Maybe your old SEO content plan needs a refreshing coat of paint to make articles more contemporary and serve a wider audience. Check your keyword rankings for these pages and try not to up-end keyword phrases for this content that has garnered your traffic. Reexamining your older content for possible ways to improve its status just makes sense, particularly if it already has traffic. Change it up a little with an SEO content update, bring it up-to-date with new stats or best practices, and see if you can entice even more site visitors to the page.

2. Feature High-Traffic Content in Your Newsletters

If your newsletter needs a little sprucing up, review some of your high-traffic content and freshen it up for a new audience in the newsletter. There are still gems in the original content pieces, or they wouldn’t be receiving the level of traffic that they do. Graphic representations such as infographics can invigorate your newsletter, providing another opportunity to reach your market.

3. Create an Infographic for an Old Blog Article

Infographics are an informative-at-a-glance way to use statistics and other information gleaned from older posts. The content receiving click-throughs is still valuable content. Transforming information into a crisp, clean new format provides an opportunity to share this content through a variety of mediums that may not even have existed when the content was originally penned.

4. Transform an SEO Content Article into a Slideshare Presentation

LinkedIn’s SlideShare has become a popular way to present modified content in a static, visual format. Almost any content can be re-purposed into the Slideshare format. Even content that may have been used elsewhere such as in a webinar, or during the creation of a tutorial.

5. Turn Articles into Interactive Video Tutorials

YouTube is my friend! I’ve watched hundreds of tutorials on everything imaginable. Re-use some of your subject matter in those aging articles and present them in this widely used format. As long as your film is topical, pointed, articulate, and accurate, there will be an audience for your finished product.

6. Design a Webinar Around Old Content Pages

Use some ideas from the content pages receiving the best traffic and create a webinar on the topic, refreshing it of course, with more current information. Advertise your webinars on the same page as the article receiving the best traffic. Now the content is serving a dual purpose.

7. Promote Older Articles Across Social Media Platforms

Whether you’re a Facebooker, a Snapchatter, or a Tweeter, all of your most important information from these older articles can be used on any or all of your current social platforms. You’ll probably have to restructure it somewhat according to community guidelines and space allotments, but that doesn’t mean the content can’t still serve you in these areas.

8. Publish an Ebook

Revitalize your oldest yet still relevant subject matter by compiling it into an ebook. You can include one article or many, and you have the choice of giving it away in return for an email address lead or selling it outright and profiting from the ripe material you already have on hand.

Extra SEO Content Tip!

Are you looking for new SEO content ideas? Try reversing these ideas by turning old webinars, ebooks, videos, infographics, newsletters, and more, into brand new SEO content pieces for your website!

Final Comments on Getting More Mileage Out of Your SEO Content Marketing

Minimal effort is required to come up with quite a few productive ideas for recycling content for which you have already put in the time. You can use this reformatted assembly of information to expand your business potential and communicate ideas into many actionable new forms.

To find out how to repurpose your SEO content, or how to optimize your content for the search engines, please call 1-888-262-6687 today or email us at contact@1stonthelist.ca.

Related Articles:

Today’s online marketplace has become a Mecca for high end and expensive graphic design. Many are spending thousands on the professionally designed websites and countless hours on focusing on what and how they will sell online:

  • Affiliate marketing
  • Ad Sense marketing
  • Storefronts
  • Forums
  • Click bank

The problem is that you can have the greatest looking website known to man, or you can have the greatest product since sliced bread, but if you fail to connect with your visitors and customers, the effort is wasted.

In this short blog post we aim to discuss some basic ways to get you thinking about how to draw and engage qualified customers to your website.

Remember: Business is Built Around People

Don’t get us wrong. It is necessary to put careful thought into building your web presence, such as:

  • What should the site look like?
  • Where should you promote your site?
  • What do you want to sell?
  • What other information should go on your website?

But the most important factor in the equation is understanding who you will sell to and how you can reach them. Ask yourself the questions:

  • What do they need?
  • What do they want?
  • How can you give them valuable information?
  • What do you need to say to get them to buy your products?

To help answer these questions you will also need to know who your visitors are, what is their age demographic, what are the buying trends in their age group, what is their education level and so on. These factors will help you better understand their needs and wants and how they perceive value from your website and products.

Skip the Design, You Must Act (UACT)

You must find a way to connect emotionally with people. Look at your site and follow the basic UACT acronym:

  • Can visitors UNDERSTAND what is being said?
  • Do visitors get the ANSWERS they need?
  • Is your information CREDIBLE?
  • Why would someone TRUST this site?

Help Others First, Help Yourself Second

If you are trying to build an online business, you need to first understand your people as established above. Next you need to help your visitors or customers:

  • Help your people get what they are looking for.
  • Help your people find information, services and products they want.
  • Help answer your people’s questions.

Essentially, HELP make their life easier.

Remember, you will be talking to people who want an easy to understand yet well thought out solution. If they wanted a long winded dry answer they would look up an encyclopedia for their answer. If they wanted a shallow answer they would have gone to eHow.com.

Your visitors want an answer from an expert who understands their needs. So speak to your people in their language.

Don’t Forget to Connect With the Visitor

No I don’t mean “connect” in an emotional way.

I mean physically connect as in you need to first get the new visitor to your website – even if they don’t even know you exist. This can come through many online marketing channels including Search Engine Optimization (SEO), Pay-Per-Click advertising (ex. Google AdWords) and creative branding and interactions through Social Media.

Once you connect with your people you can build your store. Business is built by people. People need to trust you. You must show you are Credible and they need to understand what you say.

Key Takeaways for Success

So what is the number one way to draw qualified people to your website or online market? Focus on your people.

  • Develop a campaign that speaks to them.
  • Build your business around your target market’s needs, desires, questions, fears and interests.
  • Create your web content around your customer and the solution for your customer.

Once you have this, you will know where your people are looking for help; you will know how to design to speak to your people, and your website will organically grow.

Are your struggling with a website that doesn’t speak to your people? Call our consultants at 888-262-6687 and get going in the right direction.

The ideas in this article have been adapted from Lisa Irby’s YouTube video UGH! Why So Many Sites Never Earn $$$.  

When was the last time you stopped to really look at how visitors behave on your website, how they feel about your website and ultimately the attitudes they form about your company based on your website?

Essentially, this is what we call “User Experience” or “UX”.

Today top brands strive to create a website with the ultimate user experience. The whole concept of “user experience design” is much talked about. There are seemingly endless user experience factors that interact together in the most complicated ways and countless hours have been spent on user experience research.

So how do you maintain a healthy balance of optimizing your website and catering to your visitors, and what do these two have to do with each other?

A few weeks ago we started exploring this topic in an article titled “Why SEO and User Experience are Two Pease in a Pod”. Today we will continue along this train of thought and focus in on SEO content and discuss:

  • What users demand of your content
  • How Search Engines incorporate User Experience into Search Results
  • How you can create a winning Content Strategy that addresses both UX and SEO at the same time.
  • What you can expect to get out of  UX and SEO.

Great Content Fuels User Experience and Your Visitors Demand It!

We will be the first to admit there is an ongoing struggle between UX Designers and SEO Content Specialists. UX demands more white space and fewer words to get the message across. SEO Content writers know that the Search Engines are looking at all of the content on a website and how it works together to build credibility.

Images that are favored by UX Designers can bring out positive emotional responses from the visitor but are seen as blank canvases and unreadable by Search Engines.

But never fret! A great balance between design and content can be achieved without one or the other suffering.  Content and design can work together to meet your visitors’ needs and expectations and ultimately sell your brand. With thousands of alternative websites at their fingertips your visitor will not tolerate incompetence on your site. Here are some examples:

  • If the site was built to accommodate desktop display and the user is using their mobile device, the user leaves (read more about whether your mobile experience is annoying customers).
  • If the content is poorly written, long winded or has nothing to do with their search, the user leaves.
  • If videos crash or take too long to load, the user leaves.

Content Ideas Your Visitors Will Love

Have you thought about how some of the following Content could ultimately improve your user experience and turn browsers at different stages of the buying funnel into paying customers, all while giving the Search Engines the type of content they are looking for?

  • Uneducated visitors checking out their options can benefit from category and subcategory pages, buying guides, how to pages, product images and more.
  • Educated visitors looking for more information can benefit from product comparisons, reviews, blog posts, forums and more.
  • Visitors who know exactly what they want can benefit from detailed product pages.
  • Visitors who need the extra final push towards making a decision can benefit from coupon and sales pages, company reviews and about pages.

Do you now see how you can develop content to meet the needs and expectations of your visitors, regardless of their buying stage, in order to improve their User Experience?

How User Experience Affects Rankings

One of Google’s biggest priorities is to provide the best results to any given search. Google doesn’t want to show websites that provide a bad user experience as they hurt the usefulness of their Search Engine.

There are several factors that Google can or potentially can use to gauge user experience, including:

  • Page load time
  • Bounce rate
  • Exit rate
  • Time on site

As Google is better able to evaluate the quality of content on your website and what it is actually saying the Search Engine has little tolerance towards content that is poorly written, keyword stacked, scraped or automatically generated (see our article on the latest Panda 4.0 update).

Google Webmaster Guidelines gives four basic principles when it comes to creating a good user experience and superior content, which will ultimately help your rankings:

1. Make pages primarily for users, not for search engines.

2. Don’t deceive your users.

3. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

4. Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Enter a Winning SEO Content Strategy and User Experience

The term “content strategy” is a fairly new discipline to online marketing as the number of mediums and places to be heard have increased. Start with your website and blog, add in Facebook, Twitter, LinkedIn, Pinterest, YouTube, Slideshare along with new up and coming platforms and most businesses need a solid game plan for what information to share.

Rather than ad hoc content development as you go, you need to a game plan that will not only make your life easier but also help improve User Experience. A basic framework for developing a UX focused content strategy is to:

  • Create framework for content to be created
  • Define target audience
  • Focus on message priorities and order
  • Define Topics
  • Set content type based on target audience interest
  • Set content length based on target audience viewing characteristics and site design

With a clear strategy every marketing endeavor becomes focused on the end result. This helps create a platform that gives the user a reason to trust you. Your content speaks to user needs and expectations, yet conforms to the overall development of the ultimate user experience. Each building block of your web presence is defined and implemented for optimum impact.

The Results of Merging User Experience and SEO

When you start optimizing your website and adding content that is focused on the User Experience you create an environment with more:

  • Clarity and readability – Defining your content and rules of structure allows the website to be designed with a sleek and seamless user interface that flows from page to page.
  • Better information structure – With a defined content strategy you can easily move into the information architecture across platforms with the framework created for your content focus.
  • Focus on the user – By putting the visitor first with User Experience, content research and writing can be focused on the audience, not so much on the topic. Rather than writing encyclopedia articles, you will be writing to engage your audience. 
  • Optimized Conversion – An enjoyable user experience is key to conversion. Often content strategy helps to define the optimal voice, tone or message that stimulates sales conversion.

Is it time to start thinking about your visitors?

If this article has opened your eyes to the many benefits you stand to gain by focusing on your visitors and not so much on your own brand or content, give us a call!

We can help evaluate your website architecture, existing content and the level of user experience it provides. We’ll compile a list of prioritized recommendations to get you started on developing a UX and SEO website that is bound to bring in more customers at the end of the day.

Send us a quick email to contact@1stonthelist.com or call 1-888-262-6687 to speak with one of our content consultants!

Tired of wearing three, four or maybe even five different hats at once?

As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and Business CEO. It’s exhausting!

But it is often what you need to do in order to control your spending and stretch your marketing budget just a little further. You simply can’t afford the luxury that many big box retailers and corporations can to hire a large marketing team to keep pace with constantly changing consumer trends.

Which of the following marketing hats do you currently wear and how well do you wear each one? As you read through each we challenge you to consider:

  • Is your time more valuable spent elsewhere?
  • Would hiring someone more experienced lower total your cost and increase your ROI better than for you to do it on your own?
  • If you increase your marketing spend, what type of benefit (or ROI) would you stand to gain?

Marketing Director (aka The Leader)

A leader who can translate the big picture and business objectives into marketing strategies that can be executed by the organization and successfully drive revenue. This person is responsible for the tactical planning and execution of marketing campaigns that align the goals of the company with the sales process and the products and services offered

Vice President of Marketing (The Voice)

The voice of public relations and champion of the business. Able to highlight the company’s best attributes, keep a close eye on the competition and focus on making the business superior through analyzing trends, setting prices, finding new ways to promote and brand the company; write and distribute press releases and act as a spokesperson.

Business Development Manager (The Builder)

Builds the business through promoting the company name in the industry, develops competitive advantage through product enhancement and a comprehensive sales plan. Knows and develops everything and every direction in the business

Marketing Manager (The Doer)

Finds and develops customer bases (leads) for the company product and services. Designs and implements the company marketing plan, including public relations, such as bringing media attention to newsworthy activities, writes and disseminates press releases.

Marketing Analyst (The Researcher)

Researches target demographics, provides information and insights regarding customers, markets, competitors and campaign effectiveness to measure business performance. Must be knowledgeable with mail, email, Internet, print and social media campaigns

Social Media Specialist (The Messenger)

The Super Messenger supporting the marketing plans developed and interacts with the public through social media with engaging, memorable and relevant content in every man speak.

Marketing Coordinator (The Organizer)

The Organizer that pulls together the ideas into a cohesive marketing strategy and creates the outlets for the plan to come to life. The events coordinator of the marketing process

Marketing Assistant (The Helper)

The one who arranges interviews, writes the press releases, monitors the coverage of the product or service on the media, writes ad copy, takes photographs or films video, creates informational brochures, company newsletters and websites and generally takes care of business.

When do you find time to get down to the business of doing business?

There are only so many hours in a day.

There is only so much one person can do before something has to give.

As a smart business owner you’ll understand that your focus must be on running your business and at times must seek help to manage the other aspects.

For the SEO or Web Development portion of your marketing we’re a great place to start!

  • We can help fill many of the above positions for that extra help in attracting visitors and generating new leads from your website.
  • We will work with you to develop your ideas and goals with knowledgeable SEO Consultants at reasonable monthly rates.
  • We will help you measure your website health, monthly growth and find solutions to problems as they arise.
  • We will work with you to pull your ideas together into a cohesive marketing strategy, creating new outlets that expand your reach.

Give our Small Business SEO Consultants a call at 888-262-6687 or send us an email at contact@1stonthelist.ca. We’ll be glad to share our ideas and expertise to help you become more efficient at managing your marketing hats!