Let's Chat! 1-(888) 262-6687
1st on the List Promotion Inc.
  • Home
  • Services
    • SEO
      • Custom SEO Services
      • Local SEO Services
      • SEO Consulting Services
      • SEO Page Experience
      • Technical SEO Audit
      • Content
      • Link Acquisition SEO
      • Social Media
      • Analytics and Reports
      • Additional SEO Services
    • Website Design
      • WordPress Web Design
      • Ecommerce Website Design
      • Website Content
      • Conversion Rate Optimization
      • Security and Maintenance
    • PPC
      • Custom PPC
      • Local PPC Mgmt
      • PPC Audits
      • PPC Ad Retargeting
      • PPC Social Media Ads
    • Content
      • SEO Content
      • Copywriting
      • Content Audits
      • Strategy Development
      • Training
  • Our Work
    • Case Studies
    • Website Design Portfolio
    • Client Results
  • About
    • What Sets Us Apart
    • Our Headquarters
    • Our Team
    • Who We Work With
    • Testimonials
    • FAQ
  • Blog
  • Contact
  • Start a Project
  • Menu Menu
Business & Marketing

Which of These Marketing Hats Do You Wear?

computer laptop showing marketing graph
Reading Time: 4 minutes

Tired of wearing three, four or maybe even five different hats at once?

As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and Business CEO. It’s exhausting!

But it is often what you need to do in order to control your spending and stretch your marketing budget just a little further. You simply can’t afford the luxury that many big box retailers and corporations can to hire a large marketing team to keep pace with constantly changing consumer trends.

Which of the following marketing hats do you currently wear and how well do you wear each one? As you read through each we challenge you to consider:

  • Is your time more valuable spent elsewhere?
  • Would hiring someone more experienced lower total your cost and increase your ROI better than for you to do it on your own?
  • If you increase your marketing spend, what type of benefit (or ROI) would you stand to gain?

In This Article

  • Marketing Director (aka The Leader)
  • Vice President of Marketing (The Voice)
  • Business Development Manager (The Builder)
  • Marketing Manager (The Doer)
  • Marketing Analyst (The Researcher)
  • Social Media Specialist (The Messenger)
  • Marketing Coordinator (The Organizer)
  • Marketing Assistant (The Helper)
  • When do you find time to get down to the business of doing business?

Marketing Director (aka The Leader)

A leader who can translate the big picture and business objectives into marketing strategies that can be executed by the organization and successfully drive revenue. This person is responsible for the tactical planning and execution of marketing campaigns that align the goals of the company with the sales process and the products and services offered

Vice President of Marketing (The Voice)

The voice of public relations and champion of the business. Able to highlight the company’s best attributes, keep a close eye on the competition and focus on making the business superior through analyzing trends, setting prices, finding new ways to promote and brand the company; write and distribute press releases and act as a spokesperson.

Business Development Manager (The Builder)

Builds the business through promoting the company name in the industry, develops competitive advantage through product enhancement and a comprehensive sales plan. Knows and develops everything and every direction in the business

Marketing Manager (The Doer)

Finds and develops customer bases (leads) for the company product and services. Designs and implements the company marketing plan, including public relations, such as bringing media attention to newsworthy activities, writes and disseminates press releases.

Marketing Analyst (The Researcher)

Researches target demographics, provides information and insights regarding customers, markets, competitors and campaign effectiveness to measure business performance. Must be knowledgeable with mail, email, Internet, print and social media campaigns

Social Media Specialist (The Messenger)

The Super Messenger supporting the marketing plans developed and interacts with the public through social media with engaging, memorable and relevant content in every man speak.

Marketing Coordinator (The Organizer)

The Organizer that pulls together the ideas into a cohesive marketing strategy and creates the outlets for the plan to come to life. The events coordinator of the marketing process

Marketing Assistant (The Helper)

The one who arranges interviews, writes the press releases, monitors the coverage of the product or service on the media, writes ad copy, takes photographs or films video, creates informational brochures, company newsletters and websites and generally takes care of business.

When do you find time to get down to the business of doing business?

There are only so many hours in a day.

There is only so much one person can do before something has to give.

As a smart business owner you’ll understand that your focus must be on running your business and at times must seek help to manage the other aspects.

For the SEO or Web Development portion of your marketing we’re a great place to start!

  • We can help fill many of the above positions for that extra help in attracting visitors and generating new leads from your website.
  • We will work with you to develop your ideas and goals with knowledgeable SEO Consultants at reasonable monthly rates.
  • We will help you measure your website health, monthly growth and find solutions to problems as they arise.
  • We will work with you to pull your ideas together into a cohesive marketing strategy, creating new outlets that expand your reach.

Give our Small Business SEO Consultants a call at 888-262-6687 or send us an email at [email protected]. We’ll be glad to share our ideas and expertise to help you become more efficient at managing your marketing hats!


Chris Genge

Chris Genge is the Founder of 1st on the List. For over 25 years he helped hundreds of companies across North America with his technical expertise and practical upfront approach to Search Optimization and Digital Marketing. Chris was a true pioneer in his field and mastered the skill of helping clients set goals and achieve results all while fostering growth and teamwork amongst his incredible team of SEO experts and Web Designers located in Abbotsford and throughout British Columbia. Learn more about Chris's legacy.
View all posts
May 5, 2014/by Chris Genge
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
You might also like
A person on a laptop with a coffee and cookies beside them.5 Online Marketing Trends in 2018
Woman being videotaped by cell phone camera on a stickHow Can Influencer Marketing Help You Grow Your Business?
computer laptop showing marketing graphKnow What Your Goals Are Before Asking for a Search Engine Optimization Quote
A man hanging onto the a blue up-trend arrow with a red down-trend arrow behind and the New York skylineHow to Deal With Recession Marketing
Stats, Tips & Opportunities You Need To Know To Win The Internet In 2021
computer laptop showing marketing graphUnderstanding the Reach and Purposes of Popular Canadian Internet Marketing Strategies

Recent Posts

  • How to Attract Local Customers
  • Optimize Your Google Business Profile
  • How Mobile Local SEO Can Help Your Business
  • The Perfect SEO Page
  • What is Local SEO?

Explore Topics

  • Social Media Blogs
  • mobile SEO
  • GBP Profile
  • Business & Marketing
  • Company News
  • Content & Keywords
  • e-commerce
  • Google & Bing
  • Lead Generation
  • Link Building
  • Local PPC
  • Local Search
  • Mobile Search
  • Search Engine Marketing (PPC)
  • SEO in the News
  • Social Optimization
  • Technical SEO
  • SEO
  • Conversion Optimization
  • Web Design

1st on the List celebrate 25 years

Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!

GET PROPOSAL

COMPANY

About
Team
What Makes Us Different
Who We Work With

OUR WORK

Client Results
Case Studies
Web Design Portfolio
Testimonials

SERVICES

SEO
Local SEO
Technical SEO Audits
SEO Consulting
Web Design
Content
Pay Per Click
Social Media

CONTACT

201 – 33119 South Fraser Way
Abbotsford BC, Canada
V2S 2B1

34878 Millar Crescent
Abbotsford BC, Canada
V2S 7K5
1-888-262-6687
 [email protected]

© Copyright 1997-2023 - 1st on the List Promotion Inc. All Rights Reserved.
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Blog
  • Press and Partners
  • Resources
  • FAQ’s
  • Privacy Policy
  • Sitemap
Scroll to top
By continuing to use this website, you agree to the use of cookies.AcceptRejectPrivacy Policy