Which of These Marketing Hats Do You Wear?
Tired of wearing three, four or maybe even five different hats at once?
As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and Business CEO. It’s exhausting!
But it is often what you need to do in order to control your spending and stretch your marketing budget just a little further. You simply can’t afford the luxury that many big box retailers and corporations can to hire a large marketing team to keep pace with constantly changing consumer trends.
Which of the following marketing hats do you currently wear and how well do you wear each one? As you read through each we challenge you to consider:
- Is your time more valuable spent elsewhere?
- Would hiring someone more experienced lower total your cost and increase your ROI better than for you to do it on your own?
- If you increase your marketing spend, what type of benefit (or ROI) would you stand to gain?
Marketing Director (aka The Leader)
A leader who can translate the big picture and business objectives into marketing strategies that can be executed by the organization and successfully drive revenue. This person is responsible for the tactical planning and execution of marketing campaigns that align the goals of the company with the sales process and the products and services offered
Vice President of Marketing (The Voice)
The voice of public relations and champion of the business. Able to highlight the company’s best attributes, keep a close eye on the competition and focus on making the business superior through analyzing trends, setting prices, finding new ways to promote and brand the company; write and distribute press releases and act as a spokesperson.
Business Development Manager (The Builder)
Builds the business through promoting the company name in the industry, develops competitive advantage through product enhancement and a comprehensive sales plan. Knows and develops everything and every direction in the business
Marketing Manager (The Doer)
Finds and develops customer bases (leads) for the company product and services. Designs and implements the company marketing plan, including public relations, such as bringing media attention to newsworthy activities, writes and disseminates press releases.
Marketing Analyst (The Researcher)
Researches target demographics, provides information and insights regarding customers, markets, competitors and campaign effectiveness to measure business performance. Must be knowledgeable with mail, email, Internet, print and social media campaigns
Social Media Specialist (The Messenger)
The Super Messenger supporting the marketing plans developed and interacts with the public through social media with engaging, memorable and relevant content in every man speak.
Marketing Coordinator (The Organizer)
The Organizer that pulls together the ideas into a cohesive marketing strategy and creates the outlets for the plan to come to life. The events coordinator of the marketing process
Marketing Assistant (The Helper)
The one who arranges interviews, writes the press releases, monitors the coverage of the product or service on the media, writes ad copy, takes photographs or films video, creates informational brochures, company newsletters and websites and generally takes care of business.
When do you find time to get down to the business of doing business?
There are only so many hours in a day.
There is only so much one person can do before something has to give.
As a smart business owner you’ll understand that your focus must be on running your business and at times must seek help to manage the other aspects.
For the SEO or Web Development portion of your marketing we’re a great place to start!
- We can help fill many of the above positions for that extra help in attracting visitors and generating new leads from your website.
- We will work with you to develop your ideas and goals with knowledgeable SEO Consultants at reasonable monthly rates.
- We will help you measure your website health, monthly growth and find solutions to problems as they arise.
- We will work with you to pull your ideas together into a cohesive marketing strategy, creating new outlets that expand your reach.
Give our Small Business SEO Consultants a call at 888-262-6687 or send us an email at [email protected]. We’ll be glad to share our ideas and expertise to help you become more efficient at managing your marketing hats!
