SEO and Server Related Issues

When website owners refer to search engine optimization (SEO), you will often hear about keywords, content development, meta & title tags and building their link popularity. Rarely will you hear them mention server setup or how their server could be keeping them from ranking well in the search engines. You may ask “Why would the […]

Creating a Successful PPC Advertising Campaign

A pay per click (PPC) advertising campaign must have the following: Budget, Keywords, Ads, Sales Copy and Products. The most common misconception is that having all of these will create a successful PPC advertising campaign or that the work, money and time needed to have these things can be done by the site owner alone, […]

Top Keyword Phrases – Will They Bring Traffic or Sales?

What most people consider to be the “top keyword phrases” (related to any given industry) are those phrases that make up over 80% of all the online searches related to that industry. These “top keyword phrases” are generally the most sought after because they generate a lot of traffic, but does more traffic equate to […]

Targeting Web Pages for What the Searcher Needs

There are two things that people use the major search engines for; Research (finding information) And making purchases (finding products or services) These two concepts are driven by two distinctively different types of search phrases and mindsets. The internet is a tool that can be used to learn. In this same concept, in your search […]

Keeping Your Web Pages Out of Google’s Omitted Results

Now that you have identified why your web pages were moved to Google’s omitted results and how to correct the problem; it’s time to ensure that you keep them out.  Below are a few good pointers for moving forward and keeping your web pages out of Google’s Omitted Results. If you use a Dynamic Web […]


Why Web Pages End Up In Google’s Omitted Results

Are omitted pages within Google’s search results preventing your website from gaining the organic search engine exposure that you deserve on Google? In order to maximize your search engine rankings you need to have content (web pages) that are recognized by the search engines. Each of those pages has the potential to rank within the […]

Finding the Right Mix for Internet Marketing

Somewhere throughout life you’ve probably heard the saying, “Don’t put all your eggs in one basket“. This axiom is as true for your Internet marketing strategy as it is for anything else. A mix of various forms of online advertising combined with website analytics will allow you to test for measuring conversions, tracking ROI and […]

computer laptop showing marketing graph

Canadian Internet Marketing Strategies

Internet marketing in Canada may be defined as any form of online marketing strategy done via the internet (or the World Wide Web) that supports a website’s marketing efforts. Banner ads were first used in 1993 and in the one and a half decades since, many various types of internet marketing strategies have evolved including: […]

What Is Keyword Density & LSI?

Often times you hear people refer to “keyword density” when talking about search engine optimization. Keyword Density Keyword density refers to how often a phrase is mentioned throughout the content of a web page in contrast to the total number or words within the page. Search engine optimization specialists who offer professional SEO services generally […]

Regional Search Engine Optimization Services For U.S. & Canadian Businesses

Regional search engine optimization in Canada and the U.S. encompasses: Canadian companies and website owners who utilize search engine optimization and professional SEO services and strategies to target local Canadian and U.S. markets. U.S. companies and website owners who utilize search engine optimization and professional SEO services and strategies to target local U.S. markets and/or […]

Onsite Optimization

Optimizing Landing Pages with Titles, Headings, Links, Etc Onsite optimization (or on-page optimization) are changes to your web landing pages that help the search engines to see how relevant the targeted “key” words (your targeted keyword phrases) are to your web site. Onsite optimization of your web site landing pages addresses an important issue found […]

Understanding Search Engine Optimization (SEO)

This article gives a brief overview of what constitutes search engine optimization, outlining some of the SEO strategies used in online advertising to market and promote websites.

Search Engine Optimization- Facts & Factors

Learn more about the four major areas the search engines look at when to determine where you website will rank at

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PPC OR SEO –Which is right for your business?

Which is right for your business Pay-Per-Click (PPC) or Search Engine Optimization (SEO)? Read and decide for yourself.

The Craft of Writing for the Internet, part 2

“Search engine friendly” website copy simply means giving the search engines what they come looking for. Learn more about writing copy for the Internet

Website Promotion Via Search Engine Optimization

A quick look at the different levels of search engine optimization and their associated costs. Website Promotion is all about finding ways to optimize your website so that it receives high rankings.


Website Entrance

Where should a customer enter your website? Visitor stats reveal that in some cases up to 90% of visitors will EXIT a website even before entering it! That’s not a misprint.

Product Introduction Pages

An ideal way to present information to search engines and customers. Product Introduction Pages allow businesses to present visitors with information specifically associated with a product or service that the visitor or search engine is looking for.