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Yes, it really is possible to have too much business. Your business will have a sweet spot of success. The right number of people throughout every level of the sales funnel, all being properly serviced by the current team, is an ideal goal. Of course, for some businesses, they are looking for increased business beyond this sweet spot, and will grow their business and staff to match.
But, what happens when you simply want to maintain your current levels? Many businesses will ask to pause all marketing efforts in an effort to decrease the flow of new leads and customers. They’ll admit to being too busy and promise to re-enlist when things slow down.
Does that sound familiar?
Here’s the thing: it’s actually not in your best interest to pause your SEO efforts. Generally speaking, the SEO efforts we make today will see the benefit in six months or beyond. Plus, every monthly effort builds upon what was done before. Stopping cold turkey can have a negative effect on your SEO rankings and can be more difficult to rebound from.
So what do you do?
If your current SEO plan is working well (or too well) for your business, the best thing you can do is slow down your program, rather than stopping altogether. This way, you don’t lose the momentum you’ve built up along the way, and your future-proofing your efforts with your current work.
After all, SEO is an ongoing process and the last thing a business wants is to disappear or have all the prior hard work be for not.