Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence.If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local SEO tips to help you navigate through the steps needed to ensure that your business has the presence it needs to earn the Search Engine Results Page (SERP) results you deserve.
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Here’s what’s making news in the SEO community in the last several weeks.
Google Says HTTPS Sites May Get Ranking Boost
In a hangout this month between Bruce Clay and Gary Illyes of Google, Illyes reconfirmed that Google’s HTTPS ranking boost may serve as the tiebreaker if the quality signals for the two search results are equal.He went on to say that he wishes all websites would use HTTPS but that it is perfectly fine if you don’t:“I hope that I see more and more websites on HTTPS because I think that privacy, for example, is important, but of course I can’t expect everyone to go HTTPS. Some peo
It has been almost one month since Google replaced its “Local 7 Pack” results with its new “Local 3 Pack” results.This means that searchers only see three businesses listed in the local map results. We briefly explain the Local 3 update in our August 2015 SEO Updates post but think this topic is serious enough to warrant this dedicated blog post.Here is everything we think you should know about the Local 3 Pack Google update, click through rates, and how to adjust your Local SEO strategy.
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Here’s what making news in the SEO community in the last couple of weeks.
Moz Ranking Factors Preview
Moz is getting ready to publish its latest set of Search Engine Ranking Factors and gave author Eric Enge early access to some of the data. Here is what he has found:- More and more Top 10 Results are Mobile Friendly:
- 75% of Top 10 Results for commercial searches are mobile friendly.
- 64% of Top 10 Results for informational searches are mobile friendly.
- Using HTTPS is a very new and minor ranking factor:
If you are a small business you can’t afford to miss the promising results of the recent study by Yodle on What Consumers Want from Local Businesses.Guess what? People love local businesses!Four out of five respondents use local businesses and nearly half say they shopped at local businesses more this year than last.Your entire marketing budget may not even be a tenth or hundredth of your National Brand competitors but you do hold a Search Advantage in that people in your area want to shop at true local businesses. And Search Engines recognize this and are now showing more localized results than ever before.In response to the new study Search Engine Land columnist by
I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think!The process used by individual SEO companies varies so much from company to company that lowest price is not the factor to base your decision on. It is like buying a $10,000 commuter car instead of a $50,000 luxury European sports car, expecting to get the same level of performance.Unfortunately, like far too many business owners that I speak to think this way. The truth is if you select a low cost SEO company that doesn’t do a good job you not only end up paying someone else a s
Never underestimate the power of local search.The recent 2014 Local Search Study by Neustar Localeze and 15miles suggests that between 61 and 78% of local searches result in a purchase, depending on what type of device the person was searching from.Between 65 and 73% of these purchases are “in store” meaning the person has selected your company from their search options and physically came to your location to do business with you.
Why you should care about these numbers ...
People are searching f
In today’s article Cathy, our newest staff member, reflects on what she has learned about SEO since joining our team that she thinks all small business owner should know.Search Engines need to find your website with the phrases customers use.
I like to think of keywords (or phrases) as your anchor or connection to the Search Engine. Since nearly half of all website visitors come from a Natural Search, (i.e. Google or Bing) keywords are now your connection to new customers too! If potential customers cannot find your site because your website’s language doesn’t include the search phrases searchers are using, you lose credibility. If you
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