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Google Says HTTPS Sites May Get Ranking BoostIn a hangout this month between Bruce Clay and Gary Illyes of Google, Illyes reconfirmed that Google’s HTTPS ranking boost may serve as the tiebreaker if the quality signals for the two search results are equal. He went on to say that he wishes all websites would use HTTPS but that it is perfectly fine if you don’t:
“I hope that I see more and more websites on HTTPS because I think that privacy, for example, is important, but of course I can’t expect everyone to go HTTPS. Some peo
- More and more Top 10 Results are Mobile Friendly:
- 75% of Top 10 Results for commercial searches are mobile friendly.
- 64% of Top 10 Results for informational searches are mobile friendly.
- Using HTTPS is a very new and minor ranking factor:
Why you should care about these numbers ...People are searching f
Search Engines need to find your website with the phrases customers use.I like to think of keywords (or phrases) as your anchor or connection to the Search Engine. Since nearly half of all website visitors come from a Natural Search, (i.e. Google or Bing) keywords are now your connection to new customers too! If potential customers cannot find your site because your website’s language doesn’t include the search phrases searchers are using, you lose credibility. If you
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- Strict adherence to SEO best practices and guidelines
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