Posts
Ad Retargeting Marketing Trends for 2015
Ad retargeting is a popular topic for 2015 and even if you aren’t running a retargeting campaign it’s important to understand how it works. A basic ad retargeting definition is targeting your ads to consumers based on their previous Internet…
Which of These Marketing Hats Do You Wear?
Tired of wearing three, four or maybe even five different hats at once? As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and…
Know What Your Goals Are Before Asking for a Search Engine Optimization Quote
Getting a quote for search engine optimization (SEO) is not like getting a quote on a product; where what you are buying is always the same and the lowest price is the obvious purchase choice. Choosing a search engine optimization company…
Finding the Right Mix - Types of Internet Marketing
There are many types of Internet marketing available to today's business owners. Somewhere throughout life you’ve probably heard the saying, "Don't put all your eggs in one basket." This axiom is as true for your online marketing efforts…
Understanding the Reach and Purposes of Popular Canadian Internet Marketing Strategies
Internet marketing in Canada may be defined as any form of online marketing strategy done via the internet (or the World Wide Web) that supports a website’s marketing efforts. Banner ads were first used in 1993 and in the one and a half…
Maximizing Your Website and SEO ROI - How to Build Future Sales, Meet Long Term Goals and Earn a Return
How targeted keywords can make your company more successful and more importantly make more money. Is it worth the investment and what's in it for you? Return on Investment (ROI) is twofold: There is ROI of your website, and ROI of…