Internet marketing in Canada may be defined as any form of online marketing strategy done via the internet (or the World Wide Web) that supports a website’s marketing efforts.
Banner ads were first used in 1993 and in the one and a half decades since, many various types of internet marketing strategies have evolved including:
|Banner Advertisements||Contextual Ads|
|E-Mail Marketing||Affiliate Marketing|
|Social Media Marketing||Social Bookmarking|
|Viral Marketing||Press Releases|
Our Canadian internet marketing company specializes in two other forms of very popular internet marketing strategies. We provide internet marketing consulting services in;
- Organic Search Engine Optimization (SEO) for top rankings in the organic search engine listings
- Pay Per Click (aka, Search Engine Marketing or SEM) for top rankings in the “paid” search results
Internet Marketing Reach & Purpose
Each type of internet marketing strategy will reach different internet users in various ways, all with the same purpose, to;
- Increase web page visibility
- Increase website exposure
- Attract highly targeted, highly qualified web traffic
- Bring products and services to a wider audience
- Increase sales
- Increase profits
Successful internet marketing campaigns are the result of careful planning to develop an internet marketing strategy that in many cases may utilize several of the internet marketing techniques outlined above. A well laid out internet marketing plan will allow you to identify your goals and track your progress accordingly.
The Evolution of Canadian Internet Marketing
The longevity of some of the early Canadian internet marketing strategies, such as banner advertisements, affiliate marketing and email marketing, are testimony to their effectiveness.
Newer internet marketing strategies have become more popular as technologies have evolved and new avenues and opportunities have opened up.
Search Engine Marketing (SEM), which can include Pay Per Click (Paid Search), Link Popularity and SEO (Organic Search Engine Optimization) among others, has grown in popularity in recent years, even though it has been a very successful internet marketing strategy used by online marketers for quite some time to compete for search traffic via the free and paid listings.
1st on the List: Internet Marketing Consultants
1st on the List Promotion Inc specializes in search engine optimization (SEO) and search engine marketing (SEM), offering various internet marketing consulting services to help web owners achieve top rankings in the organic and paid search results.
Our professional SEO services include organic search engine optimization and pay per click internet marketing methods to drive highly qualified, highly targeted traffic to your website.
We also offer link popularity programs to improve your link building efforts and help increase your website’s link popularity. Additional internet marketing services include social media marketing, social bookmarking, search engine friendly web design and press release services, which effectively work to gain exposure while helping to obtain natural search engine rankings for your targeted keyword phrases.