Let's Chat! 1-(888) 262-6687
1st on the List Promotion Inc.
  • Home
  • Services
    • SEO
      • Custom SEO Services
      • Local SEO Services
      • SEO Consulting Services
      • SEO Page Experience
      • Technical SEO Audit
      • Content
      • Link Acquisition SEO
      • Social Media
      • Analytics and Reports
      • Additional SEO Services
    • Website Design
      • WordPress Web Design
      • Ecommerce Website Design
      • Website Content
      • Conversion Rate Optimization
      • Security and Maintenance
    • PPC
      • Custom PPC
      • Local PPC Mgmt
      • PPC Audits
      • PPC Ad Retargeting
      • PPC Social Media Ads
    • Content
      • SEO Content
      • Copywriting
      • Content Audits
      • Strategy Development
      • Training
  • Our Work
    • Case Studies
    • Website Design Portfolio
    • Client Results
  • About
    • What Sets Us Apart
    • Our Headquarters
    • Our Team
    • Who We Work With
    • Testimonials
    • FAQ
  • Blog
  • Contact
  • Start a Project
  • Menu Menu
Local Search, Mobile Search

Do These Local and Mobile Website Statistics Alarm You?

Reading Time: 3 minutes

We’ve been thinking about local search mobile statistics. This morning I received a download link from Constant Contact for 10 Facts Why Small Business Owners Need to Pay Attention to Mobile and Local Search.

Interested in what they had to say, I downloaded the PDF and was captivated by a few of their statistics:

In This Article

  • 49% of small businesses have never updated their online listings.
  • 50% of small businesses have seen listings for their business that are not accurate.
  • 84% of small businesses believe that having a mobile friendly website is important to their business.
  • … But only 25% of small businesses know how to create a mobile optimized web site.
  • 85% of small businesses believe that more people will find their business on mobile sites in the future.

49% of small businesses
have never updated their online listings.

This local listing statistic seems about accurate. About half of our new clients have never attempted to claim or update their business listing on Google even though most of the time it has already naturally been created.

Too busy, not sure how, have tried in the past and failed … whatever the excuse may be you need to claim and update your listing to keep up with new products, special hours, new locations and all the other information your customers need to find you online and get them to come to your business.

50% of small businesses
have seen listings for their business that are not accurate.

We urge you…don’t stand for local search mobile statistics like this. You would never print a brochure with your wrong phone number so why do you settle for having an inaccurate local listing? Search Engines like Google and other listing sites such as Yelp do their best to explore the web for your correct information but they don’t always get it right. You need to drive traffic to your business by making sure your most popular listings have accurate information.

84% of small businesses
believe that having a mobile friendly website
is important to their business.

A mobile-ready version of your website is specifically designed for small screens such as mobile phones and tablets. They are fast-loading simplified versions of your regular site and display the most important information that mobile users are looking for including your main products and services plus contact information.

Small business owners have it right with this one. Websites designed for mobile devices are different because they have less content for quick information, faster loading pictures, precise call to actions and are designed for on-the-go use. Plus Google and other Search Engines detect when a search is done through a mobile device and return results for websites that have a mobile web design.

For more information about why mobile websites are important for your business view our Mobile Website Infographic.

… But only 25% of small businesses
know how to create a mobile optimized web site.

If mobile websites are such a critical component of your online presence then why are they so hard to make? For many companies keeping their regular website updated is enough of a task. In this case we usually recommend one of two options:

  1. Upgrade your current website to a “mobile responsive web design” that will detect when a visitor is on a mobile device and display your current design elements and site structure in a “mobile friendly” way.
  2. Install 3rd party mobile responsive plugins if available for your website’s platform.

Either option is fairly affordable and does not require you to completely redesign your online presence. You can check out our Building Websites for Mobile Visitors page for more options.

And last but not least of all for local search mobile statistics is the most motivating one of them all:

85% of small businesses
believe that more people will find
their business on mobile sites in the future.

Think about this:

Three out of four businesses don’t know how to create a mobile optimized web site (which means they likely don’t have one) but almost all small businesses think their customers will find them through mobile sites in the future. This presents a HUGE opportunity for you.

The time to start making your website mobile friendly is now.

Get the early adopter advantage and get ahead of your competition in this area. Start attracting more customers with your mobile website and establish a strong presence in the Search Engines long before your competitors attempt to do so.

Contact us today for more information about Claiming and Updating Local Online Listings and about upgrading to a Mobile Website. We can be reached by phone Toll Free at 1-888-262-6687 or by email at [email protected]

Note: This study included 379 Constant Contact SmallBiz panel members with actual storefront locations and was conducted in December 2012. To download the study yourself go to https://info.singleplatform.com/ebook1-download.


Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.
View all posts
March 14, 2013/by Carissa Krause
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit

Recent Posts

  • How to Attract Local Customers
  • Optimize Your Google Business Profile
  • How Mobile Local SEO Can Help Your Business
  • The Perfect SEO Page
  • What is Local SEO?

Explore Topics

  • Social Media Blogs
  • mobile SEO
  • GBP Profile
  • Business & Marketing
  • Company News
  • Content & Keywords
  • e-commerce
  • Google & Bing
  • Lead Generation
  • Link Building
  • Local PPC
  • Local Search
  • Mobile Search
  • Search Engine Marketing (PPC)
  • SEO in the News
  • Social Optimization
  • Technical SEO
  • SEO
  • Conversion Optimization
  • Web Design

1st on the List celebrate 25 years

Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!

GET PROPOSAL

COMPANY

About
Team
What Makes Us Different
Who We Work With

OUR WORK

Client Results
Case Studies
Web Design Portfolio
Testimonials

SERVICES

SEO
Local SEO
Technical SEO Audits
SEO Consulting
Web Design
Content
Pay Per Click
Social Media

CONTACT

201 – 33119 South Fraser Way
Abbotsford BC, Canada
V2S 2B1

34878 Millar Crescent
Abbotsford BC, Canada
V2S 7K5
1-888-262-6687
 [email protected]

© Copyright 1997-2023 - 1st on the List Promotion Inc. All Rights Reserved.
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Blog
  • Press and Partners
  • Resources
  • FAQ’s
  • Privacy Policy
  • Sitemap
Scroll to top