Hi…today we’re going to talk about SEO…and exactly “Search Engine Optimization“?

If you are not sure what Search Engine Optimization means or what it can mean to your business, you’re not alone.

Most website owners feel the same way even though they constantly hear that they need search engine optimization.

The real problem with search engine optimization is not in convincing yourself that you need it. The problem is, “how do you justify buying something if you are not even sure what it is…or what it does?

Quite simply…

Search Engine Optimization is the process of
improving your website’s content and structure,
so that in the eyes of the Search Engines, your website
becomes the most relevant for the products or services you offer.

Your website needs to tell the search engines like Google, Yahoo and Bing exactly:

  • what you have to offer
  • who you are offering it to
  • and where they can find it

The clearer this is, the more relevant your website will be for what is being searched on.

The Key then, is to – Improve Your Website’s Content and Structure

In our next video we’ll talk about “How Search Engine Optimization works?”

Here’s hoping we’ll see you at the top of the Search Engine listing results.