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Know What Your Goals Are Before Asking for a Search Engine Optimization Quote

Getting a quote for search engine optimization (SEO) is not like getting a quote on a product; where what you are buying is always the same and the lowest price is the obvious purchase choice.

Choosing a search engine optimization company based on lowest price will seldom get you what you want or need to succeed.

Search engine optimization varies so much in process and approach that it is difficult to compare two SEO companies to each other, even when they both have a clear picture of what you want, let alone if they have to guess at what you want.

It’s like calling a dealer and asking “How much for a car?”

It’s impossible to answer that question without more information and if it was possible, why on earth would you want to let the sales person decide what he wants to sell you?

What kind of car are you looking for? What will you be using the car for? What options do you want?

Depending on your answers, your car could cost you from $100 to $300,000.

For myself, I would want to have some say on what the car dealer will sell me!

The same is true for search engine optimization; the options are endless and your participation is not only needed, it’s crucial.

SEO Quotes are Unique to Your Website

It is to be expected that when someone decides to market their company, they might not know or have thought of all the factors involved.

It is odd however, that many people requesting a quote prefer to avoid talking about what their goals are for their website. Instead, they insist they just want a quote, as if search engine optimization were some well-defined, off the shelf product.

SEO services are not all the same; in fact they are often not even similar. On a well developed search engine optimization campaign the actual process used to optimize a website is unique to that website.

To get a proper search engine optimization quote and to ensure your search engine marketing campaign will succeed, you need to provide the SEO Company with as much information as possible.

  1. What are your goals?
  2. What do you want your website to accomplish?
  3. Who are your competitors?
  4. What do your customers want?
  5. Is your market regional, national or world wide?

At its best, search engine optimization is a well-defined strategy to design and implement the changes necessary for your site to succeed.

Unless you have some new revolutionary product or service that people just can’t live without and everyone in the world is searching for, you will need to develop a good reason as to why they should buy from you rather than your competitors.

The process of discussing your goals with your SEO company will also educate you on the methods and the options available, thus enabling you to make informed decisions on all aspects related to making your website a success.

You will understand why you need to do some of the work to change your website to make it better and how you can help in that process.

When asking for a search engine optimization quote, you should look for an SEO company that wants to discuss your goals…so have an opportunity to reach your goals.

Chris Genge
Search Engine Optimization Strategist

Onsite Optimization

Optimizing Landing Pages with Titles, Headings, Links, Etc

Onsite optimization (or on-page optimization) are changes to your web landing pages that help the search engines to see how relevant the targeted “key” words (your targeted keyword phrases) are to your web site.

Onsite optimization of your web site landing pages addresses an important issue found on the many web sites; that the “key” words or keyword phrases deemed to be most important to that web site may not necessarily be located within the web site text content.

Target Areas for Onsite Optimization

There are specific areas of web site landing pages that you should utilize to target your onsite optimization. These optimized web page locations will help to teach the search engines what your most important “key” words or keyword phrases are.

These important onsite optimization areas to target include:

  • Titles
  • Descriptions
  • Headings
  • Body Text
  • Links

Onsite Optimization to Help Make Your Content Relevant

When changes are made to your web site content to help make the site text content more relevant to a search inquiry, the changes you implement must look and feel natural.

If for any reason the context of your content changes isn’t correct or the copy doesn’t appear to read right or it looks or sounds like gibberish, there is a greater risk that these onsite optimization changes will be considered spam and negatively affect your search engine rankings.

Web site optimization professionals understand how to implement onsite optimization correctly so that web pages rank well within the search engine listings results.

1st on the List Promotion Inc offers professional SEO services and has qualified copywriters who thoroughly understand on page optimization necessary for effective search engine optimization of your web site pages. They know how to create compelling copy while still ensuring that the targeted “key” words (or keyword phrases) are naturally worked into the content.

Onsite optimization provides text copy that makes sense, works well for the visitor and satisfies all the key areas necessary for the search engines to analyze, index and rank your web site pages well.

Increasing Natural Rankings

Onsite optimization changes help to increase your web site’s natural rankings within the organic search results of the major search engines.

The key is to naturally work in the targeted phrases from the SEO services please Contact us today or call 1st on the List Promotion Inc Toll-Free at 1-888-262-6687.