Is there a benefit to ‘sticking’ keywords within the content on my web pages?

There are people who say that you need keywords present all over your web pages in order to rank well. This is NOT true. Not only will this look strange to your reader it will also raise a red flag for Search Engines.

In fact, if you haphazardly insert keywords into your content you will most likely harm your rankings. The Search Engines are smart enough to read your text (in context) and notice that your keywords are out of context and do not make sense. Likely, the pages will be marked as spam and will not rank or worse be black-listed.

Instead of ‘sticking’ keywords into your content, aim to create themed pages and include only your keywords that best relate to the topic of the page. Instead of a precise rule of how to use the keywords aim for a natural flow and include variations of the keyword phrase and stem words that directly relate to and support your keyword phrase.

Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.

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