When was the last time you sat down to determine your average cost per lead generation?
Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?
A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own benchmark for moving forward.
Lead Generation Cost
For each lead the average cost was $198.
Cost Per Lead by Industry
|Industry||Average per lead Cost|
|IT & Services||$370|
|Healthcare & Medical||$286|
|Industrial & Manufacturing||$235|
|Media & Publishing||$191|
Cost by Company Size
|Company Size||Average per lead Cost|
|201 – 1,001 Employees||$212|
|51 – 200 Employees||$180|
|2 – 50 Employees||$147|
Cost by Company Revenue
|Annual Revenue||Average Per Lead Cost|
|$10 – 500M||$179|
|$1 – 10M||$185|
- Large enterprise organizations with 1,000+ employees are paying the most per lead.
- In a similar trend, companies with large annual revenues (greater than $500M) are paying the most per lead.
- For companies with revenues less than $500M per year, the average lead generation cost is fairly similar.
For the full study with data including number of leads, sales opportunities, and customers generated, please download for the study here.
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