What is the Average Cost Per Lead?
When was the last time you sat down to determine your average cost per lead generation?
Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?
A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own cost per lead benchmark for 2017.
Average Cost Per Lead
The average cost per lead $198.
Average Cost Per Lead by Industry
| Industry | Average Cost Per Lead |
|---|---|
| IT & Services | $370 |
| Healthcare & Medical | $286 |
| Financial Services | $272 |
| Industrial & Manufacturing | $235 |
| Media & Publishing | $191 |
| Consumer Products | $182 |
| Marketing Agencies | $173 |
| Education | $66 |
| Non-Profit | $43 |
Average Cost Per Lead By Company Size
| Company Size | Average Cost Per Lead |
|---|---|
| 1,001+ Employees | $349 |
| 201 – 1,001 Employees | $212 |
| 51 – 200 Employees | $180 |
| 2 – 50 Employees | $147 |
Average Cost Per Lead By Company Revenue
| Annual Revenue | Average Cost Per Lead |
|---|---|
| $500M + | $429 |
| $10 – 500M | $179 |
| $1 – 10M | $185 |
| <$1M | $166 |
Key Takeaways
- Large enterprise organizations with 1,000+ employees are paying the most per lead.
- In a similar trend, companies with large annual revenues (greater than $500M) are paying the most per lead.
- For companies with revenues less than $500M per year, the average cost per lead is fairly similar.
For the full study with data including number of leads, sales opportunities, and customers generated, please download for the study here.
If you are wondering how to increase your monthly leads without breaking the bank or are considering alternate marketing methods with lower average cost per leads, contact our SEO Experts by calling 1-888-262-6687.
