When was the last time you sat down to determine your average cost per lead generation?

Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?

A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own cost per lead benchmark for 2017.

Average Cost Per Lead

The average cost per lead $198.

Average Cost Per Lead by Industry

Industry Average Cost Per Lead
IT & Services $370
Healthcare & Medical $286
 Financial Services $272
 Industrial & Manufacturing $235
 Media & Publishing $191
 Consumer Products $182
 Marketing Agencies $173
 Education $66
 Non-Profit $43

 

Average Cost Per Lead By Company Size

Company Size Average Cost Per Lead
 1,001+ Employees $349
 201 – 1,001 Employees $212
 51 – 200 Employees $180
 2 – 50 Employees $147

 

Average Cost Per Lead By Company Revenue

Annual Revenue Average Cost Per Lead
 $500M + $429
 $10 – 500M $179
 $1 – 10M $185
 <$1M $166

 

Key Takeaways

  1. Large enterprise organizations with 1,000+ employees are paying the most per lead.
  2. In a similar trend, companies with large annual revenues (greater than $500M) are paying the most per lead.
  3. For companies with revenues less than $500M per year, the average cost per lead is fairly similar.

For the full study with data including number of leads, sales opportunities, and customers generated, please download for the study here.

If you are wondering how to increase your monthly leads without breaking the bank or are considering alternate marketing methods with lower average cost per leads, contact our SEO Experts by calling 1-888-262-6687.