When was the last time you sat down to calculate your average cost per lead generation?
Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?
A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own benchmark for moving forward.
Per Lead Generation
For each lead the average cost was $198.
Per Lead by Industry
|Industry||Average Cost of lead generation|
|IT & Services||$370|
|Healthcare & Medical||$286|
|Industrial & Manufacturing||$235|
|Media & Publishing||$191|
By Company Size
|Company Size||Average per lead generation|
|201 – 1,001 Employees||$212|
|51 – 200 Employees||$180|
|2 – 50 Employees||$147|
By Company Revenue
|Annual Revenue||Average per lead generation|
|$10 – 500M||$179|
|$1 – 10M||$185|
- Large enterprise organizations with 1,000+ employees are paying the most per lead.
- In a similar trend, companies with large annual revenues (greater than $500M) are paying the most per lead.
- For companies with revenues less than $500M per year, the average lead generation cost is fairly similar.
For the full study with data including number of leads, sales opportunities, and customers generated, please download for the study here.
About 1st on the List
For more than 22 years 1st on the List has been one of North America’s leading SEO companies. Along with search engine optimization, SEO Web Design, and Custom PPC Management Services, we also specialize in Technical SEO Audits and Website Security and Maintenance Plans. Let us help you lower your lead generation costs.