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Tony Hutchcroft

About Tony Hutchcroft

Tony Hutchcroft is a Professional Writer, Content Optimizer, and Lead Project Strategist at 1st on the List in Abbotsford, BC. With over two decades of experience in search optimization, he is well versed in everything SEO including conversion optimization and improving the user experience. When not drinking coffee or writing music he is hard at work achieving long term growth and results for clients across the United States, Canada, and Mexico. Learn more about Tony.

Entries by Tony Hutchcroft

Content & Keywords

Quality SEO Content Checklist & Best Practices

Reading Time: 4 minutes

On-Page SEO Guidelines In this 1st on the List blog post, our 22-point SEO content checklist will highlight many of the SEO best practices and techniques for creating high-quality web content in a post-Google Panda world. The whole purpose of Google’s Panda algorithm update was to eliminate web pages with low-quality web content and reward pages […]

January 11, 2019/by Tony Hutchcroft
Content & Keywords, SEO

Do Your SEO Keyword Rankings Fluctuate? Here’s Why and What to Do

Reading Time: 10 minutes

You finally start to see new keyword rankings in Google’s top search results pop up. Then suddenly, they disappear a lot faster than it took to get up there on page one. You start to panic. Have you forgotten the warnings of your SEO professional that keyword ranking fluctuations are a normal part of the […]

December 18, 2018/by Tony Hutchcroft
Content & Keywords, Search Engine Marketing (PPC), SEO

The Rise and Fall And Rise of Keyword Rankings

Reading Time: 1 minute

Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases. You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until […]

January 15, 2018/by Tony Hutchcroft
Google & Bing, Mobile Search

What’s the Most Important Search Factor in 2013 According to Matt Cutts and Duane Forrestor?

Reading Time: 2 minutes

Recently Matt Cutts (Head of Google’s Webspam Team) and Duane Forrestor (Sr. Product Manager – Webmaster Outreach at Bing) were asked during a panel discussion about the most important search factors for 2013. Here are 5 key takeaways from their answers that you need to know for your website. 1. Mobile is on the verge of […]

July 29, 2013/by Tony Hutchcroft
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