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Even though most website owners now understand the importance of SEO, there are still a lot of common SEO questions we get asked when talking to new and potential clients.
Below, our search engine optimization experts take a closer look at these common SEO questions with answers to additional important questions that you should be aware of.
How important is content for SEO?
Google loves well written, good quality content that serves the visitor. Well optimized content that is Google friendly can play a vital role in SEO, earning backlinks, shares, better rankings, and more traffic. See Google’s article entitled, Steps to a Google-Friendly Site.
How much content is good for SEO?
On average, most first page top ranking pages on Google are long-form pages with 1800 words or more. As a general rule, aim for 500+ words per page and at the very minimum, no less than 300 words.
What is the best SEO strategy?
Nearly three quarters of all online marketing professionals say that creating high quality, relevant content is the single most effective SEO strategy you should consider.
Do search engines still use keywords?
Absolutely! Keyword phrases are what people use to find your website on the search engines. Your target keyword phrase should sum up the central theme of your landing page content.
How often should I blog?
As often as you can. The more you blog, the more content you’ll have to support your website. Most bloggers recommend blogging at least once a week or more.
What is the best way to get reviews?
Yelp, Facebook, and Google are the most common places to get reviews. For more detailed information, read this hubspot.com article on Strategies on How to Get Positive Customer Reviews.
How much traffic comes from search engines?
Statistics may vary depending on the source, but in general, organic search traffic can account for somewhere between 73% and 93% of the traffic your website receives.
What is Google Click Through Rate (CTR)?
The higher you rank the more clicks you get. Position #1 can get a CTR of 20% to 33% or more. Position #2 can get up to 15% or more. Position #3 can get up to 10% or more of the clicks. For more insight into this, read this Search Engine Watch article.
What is a good CTR for organic search?
The Top 3 search results get as much as 60% of all clicks and the Top 5 results attract up to 68%. The clicks drop dramatically for #6 to #10 rankings and very few people will move past the first page of search engine listings.
Is Organic better than Paid search?
Is SEO better than SEM – this is another way to ask that question. Trust and credibility are major factors of organic search (SEO), which is also more cost-effective and better for sustaining long term rankings. Paid search (SEM) tends to offer more immediate results however, most people (up to 80%) will ignore paid ads in search.
Why is mobile SEO important?
In December 2018, Google announced they were moving to mobile-first indexing, which now accounts for more than half of the pages on global search results.
What is Google mobile first indexing?
This simply means that Google will now use the mobile version of your website for indexing and ranking instead of the desktop version. This is a natural progression since most people now search more on tablet and mobile devices than they do on desktop. You can read more about mobile-first indexing on this Google blog post.
Which is the best search engine?
About 73% of all online searches (81% on mobile) are conducted on Google, whereas Bing gets only about 8%. Is Bing as good as Google? If you are comparing paid advertising, the cost-per-click (CPC) on Bing is lower and the average position tends to be better for Bing Ads, which can be very attractive if you are budget conscious. That said, Google AdWords get much more traffic and the search volume is a lot higher.
What is the average website conversion rate?
Conversion rates for landing pages in the Top 10% can range from 11% to 14% or higher, which is great when compared to under 2% from conventional advertising. Landing pages in the Top 25% tend to have a strong +5% conversion rate.
What is Domain Authority and Why Is it Important?
Domain Authority (DA) refers to how strong your website is in relation to other similar websites. There are many metrics that influence your domain authority including SEO, backlinks, user friendliness, social profile support, etc.
What is Branded Search?
A branded search is one that includes part or all of your company name, brand, or web address for instance:
– amazon prime
– amazon Canada
– amazon clothing
– amazon music
Do images help SEO?
Yes, adding even one image to your web page can positively affect search rankings.
Do videos help SEO?
According to unbounce.com, there’s a lack of competition for optimized videos. That means if you optimize your video, it may be 52x more likely to show up in the top 10 search results than a well written article.
About 1st on the List
1st on the List Promotion Inc. was established in 1997 and is one of North America’s oldest and most respected SEO companies. Along with custom SEO services, 1st on the List also offers Pay Per Click Advertising and SEO friendly Website Design services.
Thanks for reading our blog on common SEO questions. If you would like to learn more about our company or about any of our services, we can be reached by email or by calling toll-free at 1-888-262-6687.
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