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Alicia Lyons

About Alicia Lyons

Alicia Lyons is a content writer with 5+ years of professional experience. Her time in the digital marketing space has been spent in a variety of industries, fine-tuning her writing to advance client needs and goals. Whatever the project, her focus is on effective communication that resonates with customers and furthers overall business objectives. When she's not working Alicia can be found dabbling in her hobbies, chasing the perfect patch of sunlight, and traveling with her husband. Learn more about Alicia.

Entries by Alicia Lyons

Business & Marketing

What is a Good Email List Open Rate?

Reading Time: 7 minutes

Do you know what is a good open rate for email and how your open rate compares to your competitors? Does it feel like you’re just sending emails into the void? Maybe you know that you need an email list, but you’re not sure what to do with it. Email marketing can feel like that sometimes, […]

February 8, 2023/by Alicia Lyons
Social Media Blogs, SEO

Trends in Digital Marketing & SEO – What to Expect This Year

Reading Time: 7 minutes

New Trends In Digital Marketing & SEO Undoubtedly, each year, new trends in digital marketing and SEO emerge. In this post, our SEO experts will discuss what to expect and what may be necessary to improve your SEO strategy. As employees return to their desks after the holiday, businesses are ready to dive deep into […]

January 17, 2023/by Alicia Lyons
SEO

2022 SEO Review – Wrap Up & Expectations for 2023

Reading Time: 5 minutes

SEO Review 2022 In this 2022 SEO review, our SEO experts cover the biggest takeaways of the year and what to expect for SEO in 2023. Yup, another year bites the dust! As we move into 2023, it is essential that we take a moment to reflect on the past year. Along with this year’s SEO […]

December 20, 2022/by Alicia Lyons
Social Media Blogs, SEO

5 Ways SEO and Social Media Work Together

Reading Time: 6 minutes

Digital marketing can often seem needlessly complicated. There are so many factors that go into a comprehensive digital strategy that you might feel like Hercules battling the mythic multi-headed Hydra. Cross one item off your checklist only to watch two more tasks spring up in its place. We promise it doesn’t have to be so […]

November 22, 2022/by Alicia Lyons
Lead Generation, Web Design

5 Ways To Improve Your Website Update

Reading Time: 6 minutes

Is It Time to Consider Website Update Services? A website update can help improve the digital face of your business. Quite often, your website is the first interaction a potential customer has with your brand. If you feel like your website has started looking a little tired and dated, we have news for you. Your […]

November 15, 2022/by Alicia Lyons
Web Design

Website Builder Options that Are Easy & Affordable

Reading Time: 7 minutes

Easy Website Builder Options Congratulations, you’ve launched your new business and now you are looking at website builder options that will be easy and affordable! Whether you’re a small business, service professional, or solo entrepreneur, you need a website to make your presence known in the digital space. But you don’t know anything about web […]

October 25, 2022/by Alicia Lyons
Social Media Blogs, SEO

Top Social Media Platforms

Reading Time: 8 minutes

What Top Social Media Platforms Are Right For Your Business In a world where photographing your meal before you eat it is commonplace, nearly all the top social media platforms are now an integral part of our daily lives. Regardless of your opinion on food photography, the permeation of social media in undeniable… so what […]

October 18, 2022/by Alicia Lyons
Content & Keywords

How To Write Long Form Content

Reading Time: 7 minutes

If you bring up the topic of short form and long form content to a group of marketers, you’ll quickly discover two opposing camps. There are those who will swear short form content wins attention spans, and those who insist that long form content is the ultimate heavy-weight champ. While we wouldn’t dare attempt to […]

September 1, 2022/by Alicia Lyons
Content & Keywords

SEO vs Social Media

Reading Time: 7 minutes

Have you been thinking about SEO vs social media marketing and which one matters more to your business? You don’t need us to tell you that internet searches are a major source of customers. Whether you operate a small brick and mortar location, or an international e-commerce company, showing up in relevant search results should […]

July 28, 2022/by Alicia Lyons
Business & Marketing

What is Brand Messaging and How to Get Started

Reading Time: 10 minutes

How Important Is Brand Messaging for Your Business? Brand messaging is the bread and butter of your business’s communication strategy. It needs to be in everything that you do and every interaction you have with your customers – and you’ve probably been doing it without ever even thinking about it! So, what is brand messaging, […]

June 13, 2022/by Alicia Lyons
Content & Keywords

Does Keyword Order Matter?

Reading Time: 5 minutes

How Does Keyword Order Impact Your SEO? If Google is saying that keyword order matters then it’s best to keep that top of mind in your SEO efforts. Everyone on the Internet is chasing that elusive first page on Google. Whether you’re a complete novice or a seasoned SEO veteran, you probably know that’s easier […]

February 14, 2022/by Alicia Lyons
Business & Marketing, Search Engine Marketing (PPC)

SEO Competitor Analysis Tools

Reading Time: 8 minutes

The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing. Besides offering a great product or service, you also need a solid digital marketing strategy to promote your business, and that all starts with SEO. This […]

November 26, 2012/by Alicia Lyons

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