In today’s article Cathy, our newest staff member, reflects on what she has learned about SEO since joining our team that she thinks all small business owner should know.
Search Engines need to find your website with the phrases customers use.
I like to think of keywords (or phrases) as your anchor or connection to the Search Engine. Since nearly half of all website visitors come from a Natural Search, (i.e. Google or Bing) keywords are now your connection to new customers too! If potential customers cannot find your site because your website’s language doesn’t include the search phrases searchers are using, you lose credibility.
If you
Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works.More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then I follow it up with “Essentially, it’s like an advertising company for websites.”I am always prepared to get a puzzled face that may recognize the term ‘SEO’ but not have any clue as to what SEO is, what it means or how it works. I must also be prepared to explain in more detail ex
