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Search Engine Optimization refers to the process involved in making improvements and changes to webpages so that they conform to the SEARCH CRITERIA utilized by search engines to rank and position listings. It is one of the most effective website promotion (Levels of Search Engine Promotion) techniques. Understanding the basic structure of how search engines index and retrieve documents is paramount to Search Engine Optimization success.
Important Factors To Consider About Search Engine Spiders/ Robots
‘Spiders’ are used by search engines to locate, index, rank, and list their findings. Here’s a few things to keep in mind about them:
- Most indexing spiders can only read text
- Depending on the format, they have great difficulty with dynamic, asp, Cold Fusion, Flash, multiple redirects, tables and code such as Java Script. If it’s not text based or they can’t access the text, spiders won’t see it
- They determine ranking based on where you place your prime “keyword phrases”, i.e. the terms used to conduct a search
- They take into consideration criteria such as keyword frequency, prominence, weight and proximity, plus keyword placement within the HTML
- They like “content rich” or thematic text (sufficient enough to support the primary keyword phrase) about your products/ services and use this to determine how relevant the page is to a searcher’s request
Search Engine Friendly Websites
Search Engine Optimization involves making websites friendly to ‘what the spiders see.’ There are many factors to consider when optimizing a website, some of which are:
- Head, title, and meta tags (include descriptions, keywords, and copyright info)
- Incorporating body text that supports targeted keywords
- Converting dynamic web pages (.asp, .jsp, .php) to allow for reading by search engine robots/ spiders
- Reducing source code without compromising website functionality
- Improving/ fixing html code, and broken links and tags
- Ensuring sufficient keyword concentration and placement on a page
- Rewriting or copywriting to ensure the content supports the keyword phrases
Other variables include when and where customers/ visitors should enter your website (Website Entrance) and what is the best way to present them with the information they seek (Product Introduction Pages).
Search Engine Optimization is a very important component of Internet Marketing and is instrumental in the success of a website. Make sure that you find experienced Website Promotion/ Search Engine Optimization professionals to do the work for you. Their knowledge and understanding should be able to get into the top-20 rankings with the major search engines.
If you found this article useful and would like to discuss how your website can benefit from highly successful, proven Website Promotion and Search Engine Optimization strategies, please use our SEO quote request form or call toll free 1-888-262-6687.
1stonthelist, Canadian Search Engine Optimization company