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How to Use Google Search Console for SEO in 2019 Like a Pro

Why is Google Search Console important?“The best place to hide a dead body is on the second page of Google Search.”We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is:(a) Whoever said it first was 100% spot on...or 92% anyway - as Search Engine Watch explains, one study found that the first page of Google Search saw about 92% of all traffic from the average search, with only about 5% of total traffic on the second page.(b) We know exactly how to make sure your website – and business – can avoid being relegated to
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Can Grammar Issues Eliminate Featured Snippets in Google Search?

Recently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet.When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned in the Moz article, the only entity that could confirm or deny this activity would be Google themselves. Without their input we can only speculate.So do typos, spelling mistakes, and grammar issues stop featured snippets from showing Google Search?In the instance experienced by Moz, the difference bet
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What You Don’t Understand About SEO and Why It’s Hurting Your Business

Search Engine Land recently posted an informative article in which author Trond Lyngbø shared the ways a leader with a “quick fix” attitude towards SEO can hurt their business. In this blog post we’d like to unpack several of the very important and common misunderstandings towards SEO that he points out.

1. Great SEO can’t fix what’s wrong with your product.

Google wants to provide searchers with the very best results possible. If someone is searching for a new dentist or the best built in vacuum cleaner Google wants to recommend the most trustworthy websites and businesses. Are you truly the best
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Will You Adapt and Evolve With Google?

Do you ever read an article where you find yourself thinking, “I couldn’t have said it better”?This Search Engine Land article written by Trond Lyngbø (Head of SEO at MediaCom Norway) caught my attention as I found myself agreeing, Yes, Yes, Yes. Lyngbø makes several bold statements about how many businesses fail to keep up with Google’s rapid rate of change and the risks of doing this:
  • You’re losing revenue if you ignore how Google adapts and evolves.
  • Your business’ success is intimately linked to Google.
  • Many companies do not think about SEO in the early planning stages of website development. They mistakenly believe SEO is itself a “one-off item”.
  • SEO has ne
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How Long Does it Take to Rank in Google?

This is probably our most commonly asked question by prospects and clients a like.It is such a loaded question for so many reasons, including:
  • Each website is unique.
  • The credibility and history of each business is unique.
  • Search Engines use 300+ factors when evaluating your website.
  • Each industry and local area have varying levels of competitiveness.
A recent study by BrightLocal took an objective approach to trying to answer this question by asking 18 experts and pooling their responses a variety of different cases. What category does your website fall into and what is a realistic timeframe for results?

How long does it take for a new site to

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Are You Losing 70% of Sales? How to Avoid Shopping Cart Abandonment

If current website sales are $10,000 per month and you can improve shopping cart abandonment rate by just 10% you would end up earning an additional $12,000 in sales for the year!In case you are new to this concept, the official shopping cart abandonment rate definition is the loss of customers who enter the shopping cart or checkout portion of your site but do not end up making a purchase, for whatever reason. This is like a person who comes into your store, picks up a product and heads to the till but doesn’t end up buying.

On Average, 68% of Customers Abandon the Shopping Cart

The most  documented online shopping cart abandonment average rate is 67.91% according to Baymard Institute and based on 27
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EAT This! What We Can Learn from Google’s Leaked Quality Guidelines

Have you heard the news that the Google quality rating guidelines which is essentially a handbook used by Google employees to manually review websites was leaked to the public recently?The Google quality guidelines handbook gives us some very important clues as to how Google evaluates your quality in terms of:
  • Expertise
  • Authority
  • Trust
  • Reputation
This forms the basis of the EAT quality concept – that quality websites display expertise, authority and trust, thus creating a solid reputation.The EAT concept isn’t completely new – we’ve known for the last couple years that Search Visibility is a result of credibility – but some specific points on how Google determines credibility is new.
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What is a Hashtag Anyways and What’s the Big Deal?

You may call it a pound sign but the next generation will likely only know it as a hashtag.The Hashtag phenomenon is taking the internet by storm. Once used exclusively on Twitter to categorize topics more efficiently, today it has evolved into a global icon.  Search engines, Facebook, YouTube, Pinterest, and Google+ are all using the hashtag and tracking hashtags.In today's article we will take a closer look at why this little pound symbol is creating such a storm and discuss how you can start using hashtags in  your marketing campaigns and branding.

So what is a Hashtag?

Have you seen # littered throughout posts on social media? That’s
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