Sherman Hu says, “Most businesses lack the time and expertise to execute Search Engine Optimization and Google Ads that get results. That’s why my single focus is to help you stand out from your competition and win more calls, conversions, and clients.”
Sherman brings over nearly two decades of experience in search engine optimization, WordPress, online marketing, and coaching. Regardless of what online strategy he is implementing his primary focus is performance, engagement, and conversions. He strongly believes that every business owner deserves a web presence that works hard.
How to Leverage Your Web Assets – Tips from Sherman Hu
In getting ready to introduce Sherman I asked him his take on the best opportunities for our incoming clients to leverage their web assets to work harder for them. Here are his top three answers.
1. Ad Retargeting
What is it? Retargeting helps follow prospects and show your ads to them again regardless of where else they travel on the web.
Problem? 90% of websites do not have embedded Google or Facebook pixels to tag their audience for retargeting. It’s like adding coins into the slots in a casino and not pulling the lever.
Why? Most customers do not buy your products/services on the first visit, so retargeting can help put your brand top-of-mind and attract a sale/conversion when the timing is right.
Now what? Talk to Sherman Hu at 1st on the List to set up retargeting pixels on your website and determine the right time to start running retargeting ads.
2. Google My Business Listing & 5-Star Reviews
What is it? It’s the free map listing offered by Google, called “Google My Business” (GMB). Once claimed, encourage your top customers to give you a 5-star review on your Map listing.
Problem? Not claiming and maximizing your GMB could mean lost exposure and sales. No reviews or poor reviews will hurt your opportunities for clicks, calls, and conversions.
Why? Every business owner who serves a local or national audience can and should take advantage of a Google My Business map listing. A business can leverage its GMB listing to strengthen its digital entity on the web. The “Amazon Factor” is a phenomenon where customers subconsciously associate a highly reviewed/top-rated listing as a “good product/service.” Businesses can leverage the “Amazon Effect” on their map listing, or it can backfire on them with poor reviews and ratings.
Now what? Let Sherman Hu help you claim your GMB for your business if you are unsure of how to do this. From there, ask our team to consult with you on techniques to get your top customers to give you 5-star reviews.
3. GMB Map Pack
What is it? Showing up in the top 3 map listings of a Google search for your niche’s essential search phrases is known as being in the “Map Pack” or “3-Pack”.
Problem & Why? The top 3-spots are prime digital real estate, and studies show the top 3 listings get all the clicks, calls and customers. Not being in (or at the top of) the Map Pack gives you the opposite effect, the crumbs of clicks, calls, and customers. Searching from your mobile phone in your office/shop doesn’t give you an accurate picture of your visibility. A map scan of your service area will show you with colour-codes where you rank throughout your service area.
Get to Know Sherman Hu Better
We look forward to our existing and future clients getting to capitalize on Sherman’s expertise, ingenuity, and energy.
For now, here are seven highlights of Sherman’s impressive resume:
- Created countless tutorials, web TV shows and workshops for business owners on how to create blogs, social media, and web marketing campaigns.
- Acted as Blogging Instructor at StomperNet.com where he created curriculum and trained thousands of business owners on running internet and eCommerce businesses.
- Produced and ran a weekly web TV show where he answered media questions live from hundreds of business owners.
- Successfully promoted his clients in competitive industries like travel, real estate, and healthcare.
- Achieved a $3+ million in lifetime value for a network of 20+ cosmetic dentistry websites.
- Sold 6,000 pre-lit artificial Christmas trees in 2 months, resulting in a multi-million dollar revenue season.
- Reached 4,000,000 photo views on Google Maps and is a Google Street View Trusted Photographer.
Sherman currently lives in Chilliwack BC with his wife Sarah and enjoys spending time with his two adult children. He has a glowing and growing list of client reviews that speak to his professionalism, responsiveness, attention to detail, and ability to deliver on results.
Meet and Work with Sherman
If you are interested in speaking to Sherman Hu about how to grow your business and take your online marketing to the next level, you can contact him through the 1st on the List office by calling 1-888-262-6687 or send him a message.