In terms of e-commerce, the job of any good product description is to persuade the customer to take the next step…in this case, to purchase your product.
In order to persuade, you need to inform and entice.
However, when it comes to product descriptions, perhaps the biggest mistake eCommerce site owners make is to use the generic “text description” provided by the manufacturer. Manufacturer descriptions tend to be full of product features making them dull and dreary and leaving the customer feeling that they’ve “heard it all before”.
The key then, to creating powerful product descriptions that sell is to bring something unique to the table…to capture the product’s essence and highlight your product’s unique benefits so that the shopper will be compelled to buy. Read more