Mobile Devices

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New Limelight Study: The State of the User Experience

Limelight Networks recently published a study called “The State of User Experience” which explored attitudes towards website performance. You may find the key findings interesting.

Visitors aren’t willing to wait for websites to load.

When asked how long are you willing to wait for a website to load before you get frustrated and leave the site, the medium time falls around 3 seconds according to this study.

  • Less than 1 second 1.67%
  • 1-3 seconds 18.92%
  • 3-5 seconds 38.62%
  • 5+ seconds 40.79%

Visitors will buy from a competitor if the page takes too long to load.

Nearly 40% of visitors said they will leave your website and go to your competitor’s website to complete their purchase if your site is too slow.

Tablets, iPhones and Android Phones are among most popular mobile devices.

Combined these three type of devices make up 83% of mobile use. Surprisingly 14% of people say they don’t use a mobile device to access the Internet.

Performance expectations for mobile are on the rise.

Yes, 44% of respondents say they are willing to wait longer for a page to load on a mobile device. However, another 41% say they expect mobile devices to load equally fast.

Visitors are impartial to your website making recommendations based on previous visits.

Nearly 40% of visitors say, “No, I don’t want a website to remember that I’ve come before and make recommendations based on my previous visits.” Another 25% are impartial saying they don’t know or don’t care.

Limelight’s Key Takeaways

  1. Performance is key to a great web experience.
  2. Consumer web use is increasingly mobile.
  3. The value of web experience personalization remains to be seen.

How fast does your website load? How is your mobile experience? You can check both of these factors using our SEO Tools or give us a call at 1-888-262-6687 for a personalized consultation of what your website needs to provide the best visitor experience possible.

6 Reasons You Can’t Survive Without a Mobile Site

This week a set of new statistics came across my desk.

Mobile nears two-thirds of time spent online by 18-24 year olds (source). 

As the up and coming generation is favoring their smart phones and tablets before their computer here are our top 6 reasons you can’t survive without a mobile version of your website.

  1. Your non-mobile site could be costing your mobile visitors money with their data plan that charges cents-per-kilobyte download.
  2. A slow website can kill you! Your site needs to adapt to the slower speed of a mobile device given bandwidth and internet considerations.
  3. Visitors access your website via their phone for a specific purpose – usually to find a quick phone number, hours or locations. They usually want to find their answer quickly and move on.
  4. Visitors get annoyed and usually leave websites that don’t fit on their small screen size.
  5. Visitors will have trouble using a complicated or small navigation with their fingers.
  6. Mobile sites are more search friendly (rank higher)for people searching from their mobile device; a complete SEO strategy will require a mobile-friendly website.

Overall, mobile visitors make you money!  1 in 5 visits to a mobile website results in a call to the business; 1 in 7 visits results in visit to the location (source).

Is it time to go mobile? Check out our Mobile Web Design offerings for an affordable way to attract and maintain new customers.