Let's Chat! 1-(888) 262-6687
1st on the List Promotion Inc.
  • Home
  • Services
    • SEO
      • Custom SEO Services
      • Local SEO Services
      • SEO Consulting Services
      • SEO Page Experience
      • Technical SEO Audit
      • Content
      • Link Acquisition SEO
      • Social Media
      • Analytics and Reports
      • Additional SEO Services
    • Website Design
      • WordPress Web Design
      • Ecommerce Website Design
      • Website Content
      • Conversion Rate Optimization
      • Security and Maintenance
    • PPC
      • Custom PPC
      • Local PPC Mgmt
      • PPC Audits
      • PPC Ad Retargeting
      • PPC Social Media Ads
    • Content
      • SEO Content
      • Copywriting
      • Content Audits
      • Strategy Development
      • Training
  • Our Work
    • Case Studies
    • Website Design Portfolio
    • Client Results
  • About
    • What Sets Us Apart
    • Our Headquarters
    • Our Team
    • Who We Work With
    • Testimonials
    • FAQ
  • Blog
  • Contact
  • Start a Project
  • Menu Menu
Google & Bing

Bing to Encrypt Search Queries Starting This Summer

Reading Time: 2 minutes

Bing has recently announced that they will now encrypt search traffic by default starting sometime this summer. This comes from a commitment to help keep data safe and secure, and following the industry’s general move to use TLS protocols. Bing users have had the option to encrypt searches for the last year and a half but now do not have to worry about taking this extra step to protect their privacy. All Bing searches will be encrypted.

This has several impacts on webmasters and marketers:

  1. Your traffic from Bing will increasingly come from https://www.bing.com vs https://www.bing.com
  2. Bing will not pass on the users’ query terms to webmasters and marketers.
  3. You will have limited access to query term data through Search Query Terms Report and Universal Event tracking within Bing Ads, and through Bing Webmaster Tools.

Since late 2011 Google has directed more and more searches to a secure page for their search activity and Webmasters have become accustomed to seeing the “not provided” or “keyword unavailable” in their data. At first Google predicted this would impact about 10% of search query data, but that number kept growing, and now most Webmasters see their “not provided” traffic for about 80-90% of their Google traffic.

Microsoft admits that this change may impact marketers and webmasters but believes the benefit of providing a more secure search is more important.

Read the official announcement here or learn more about how you can start to secure your website or sign up for Bing Webmaster Tools.


Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.
View all posts
June 29, 2015/by Carissa Krause
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit
You might also like
Graphic with magnifying glass over the letters SEOGoogle Webmaster Tools Now Called Google Search Console
A magnifying glass over the word Google that is displayed on Google's search page.How Search Intent Modifiers Affect Google SERP Features
bing logo displayed on a cellphoneBing Claims 20 Percent Search Market Share in 2015

Recent Posts

  • How the Google Penguin Algorithm Update Affects Your Website Ranking
  • How To Optimize for Voice Search Local SEO
  • What is a Spammy Website? Conducting a Website Spam Check in 2023
  • How Does CASL Canada Affect Your Business?
  • What Is Structured Data & Schema?

Explore Topics

  • Voice Search
  • Algorithm Changes
  • Social Media Blogs
  • mobile SEO
  • GBP Profile
  • Reviews and Testimonials
  • Schema
  • Business & Marketing
  • Company News
  • Content & Keywords
  • e-commerce
  • Google & Bing
  • Lead Generation
  • Link Building
  • Local PPC
  • Local Search
  • Mobile Search
  • Search Engine Marketing (PPC)
  • SEO in the News
  • Social Optimization
  • Technical SEO
  • SEO
  • Conversion Optimization
  • Web Design

1st on the List celebrate 25 years

Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!

GET PROPOSAL

COMPANY

About
Team
What Makes Us Different
Who We Work With

OUR WORK

Client Results
Case Studies
Web Design Portfolio
Testimonials

SERVICES

SEO
Local SEO
Technical SEO Audits
SEO Consulting
Web Design
Content
Pay Per Click
Social Media

CONTACT

201 – 33119 South Fraser Way
Abbotsford BC, Canada
V2S 2B1

34878 Millar Crescent
Abbotsford BC, Canada
V2S 7K5
1-888-262-6687
 [email protected]

© Copyright 1997-2023 - 1st on the List Promotion Inc. All Rights Reserved.
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Blog
  • Press and Partners
  • Resources
  • FAQ’s
  • Privacy Policy
  • Sitemap
Scroll to top