Entries by Michelle

WordPress Theme Vs Custom Design

There are so many platforms to build a website in, and undoubtedly, WordPress is one of the most popular. For many businesses, this is a popular choice because it allows them the ability to have a website within a popular CMS platform. Plus, when using a theme or a template, a professional looking website can […]

Advantages of Mobile Marketing

For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time. 5 Advantages […]

How Search Engine Optimization Works

Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works. More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then […]

Lead Fluctuation

A good SEO strategy encompasses more than simply ranking for the best keywords. After all, a website can be more than simply a tool for information, it can be used to convert traffic into leads. What is Lead Generation? When it comes to your website, what do you want to measure? If a business has […]