SEO Web design is the partnership between web design and Search Engine Optimization (SEO). More so, it is a philosophy that includes the user and lead generation within the design and planning process. Even more importantly, it is a methodology whereby SEO planning and strategy happens throughout, rather than as a post-launch activity. If you’re […]
Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your […]
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing […]
When it comes to SEO, be the tortoise. You know Aesop’s Fable about the tortoise and the hare, right? Well, let’s recap. The story of the tortoise and the hare has a moral that ‘slow and steady wins the race’. The fable tells the tale of the hare who was often found bragging about how […]
It’s a common dilemma; WordPress vs custom website design. There are so many platforms to build a website in, and undoubtedly, WordPress is one of the most popular. For many businesses, this is a popular choice because it allows them the ability to have a website within a popular CMS platform (see this article on […]
For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time. 5 Advantages […]
Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works. More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then […]
Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases. You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until […]
When was the last time you sat down to determine your average cost per lead generation? Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue? A recent study published by HubSpot surveyed over 350 companies in order to compile cost per […]
Is SEO title tag optimization still valid in the ever-changing world of Search Engine Optimization? Absolutely…more so than ever! Having well-crafted title tags helps Google assess your page content better. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website, which in turn influences and […]
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