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Michelle

About Michelle

Michelle Collie has been working with Search Engine Optimization since 2000. As an SEO content specialist, Michelle enjoys creating content marketing strategies with a focus on content that is highly optimized for the search engines and the website visitor. Whether it is a new page of content, an updated section on a website or a series of blog posts, Michelle understands the important role continuously updating content will play in your online success. Your content tells your brand story, generates leads and becomes the online voice for your business. One of the aspects Michelle loves most about content creation is getting an in-depth knowledge on a variety of industries.

Entries by Michelle

Lead Generation, Web Design

How To Incorporate SEO Into Your Web Design

SEO Web design is the partnership between web design and Search Engine Optimization (SEO). More so, it is a philosophy that includes the user and lead generation within the design and planning process. Even more importantly, it is a methodology whereby SEO planning and strategy happens throughout, rather than as a post-launch activity. If you’re […]

December 27, 2018 by Michelle
Lead Generation, User Optimization, Web Design

10 Tips To Increase Conversion Rates on Your Sales Page

Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your […]

December 25, 2018 by Michelle
Business & Marketing, Lead Generation, SEO in the News, Voice Search

5 Online Marketing Trends in 2018

Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing […]

December 21, 2018 by Michelle
Understanding SEO

The Importance of Having A Steady SEO Campaign In Order To Build Rankings Over Time

When it comes to SEO, be the tortoise. You know Aesop’s Fable about the tortoise and the hare, right? Well, let’s recap. The story of the tortoise and the hare has a moral that ‘slow and steady wins the race’. The fable tells the tale of the hare who was often found bragging about how […]

December 11, 2018 by Michelle
Mobile Search, Search Engine Marketing (PPC)

Advantages of Mobile Marketing

For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time. 5 Advantages […]

November 23, 2018 by Michelle
Understanding SEO

How Search Engine Optimization Works

Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works. More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then […]

November 16, 2018 by Michelle
Content & Keywords, Search Engine Marketing (PPC), Understanding SEO

The Rise and Fall And Rise of Keyword Rankings

Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases. You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until […]

January 15, 2018 by Michelle
Business & Marketing, Lead Generation

What is the Average Cost Per Lead?

When was the last time you sat down to determine your average cost per lead generation? Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue? A recent study published by HubSpot surveyed over 350 companies in order to compile cost per […]

August 21, 2017 by Michelle
Company News

1st on the List Named Among Top SEO Firms in Canada in 2017

Clutch, a research firm located in Washington, D.C., just announced their list of leading SEO firms in Canada for 2017, and 1st on the List is at the top of the Service Focus list when it comes to Search Engine Optimization (SEO). We’re proud to have been awarded this prestigious position in Clutch’s top 10 […]

March 28, 2017 by Michelle

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