The Importance of Investing in Digital Marketing During a Recession
Have you thought about how to do digital marketing during a recession?
It’s no surprise that we’ve been warned that a global recession is coming our way. There is no way of knowing how long it will last, or the toll it will take but it…
Is Your SEO Budget Good Enough for Your Goals?
COVID-19 changed not only the world but also the online world, prompting a lot of businesses to seriously re-evaluate their SEO budget.
Businesses need to be where their customers are. Most, across all age categories, are now shopping online…
How to Rank on Google for Beginners – 7 Key SEO Factors
How to Rank Higher on Google
"Ranking on Google" refers to the position that a website appears in the search engine results pages (SERPs) when a user conducts a search.
When a user types a query into the search bar, Google's algorithm…
SEO Competitor Analysis Tools
The Internet is crowded, so you will need to use some SEO competitor analysis tools to help your business compete. You need to know what the competition is doing.
Besides offering a great product or service, you also need a solid digital…
What is Brand Messaging and How to Get Started
How Important Is Brand Messaging for Your Business?
Brand messaging is the bread and butter of your business’s communication strategy.
It needs to be in everything that you do and every interaction you have with your customers – and…