Website Content Best Practices & Guidelines

The words on your website have a major influence over how well you rank in the Search Engines (SE) and how well your visitors respond to your website.

Indexed Pages – Does Google See Your Full Website?

A fast way to evaluate how well the Search Engines understand your content is by how many pages are “indexed” or recorded by Google and Bing as well as their Local search. These are the pages in their databases that can be shown for Search Results. Are the Search Engines finding all your content?

Keywords in Titles

It is important to have the key theme of each page in the title of each page. These indicate to Search Engines and your readers what the page is all about.

Other Content Considerations …

Ask yourself these four basic questions about the content on your website:

  1. Does your website have duplicate content issues? Google defines duplicate content as any sizable amount of text that matches or is noticeably similar to content from within your site or outside sites. Google only gives credit to the original source of content; duplicate content on your site has no value for SEO.
  2. Does your content reflect your keyword research? Your content needs to include the words and phrases that your customers use to find your products. Make sure that your descriptions, headings and other text incorporate these important phrases.
  3. Does your content motivate visitors to take action? Unless your content has clear action statements such as “Call Now” your visitors may leave without doing anything. Make sure your content speaks as powerfully as your best salesperson. After all, your content works 24/7 to sell your company!
  4. Is your content easy to read? Visitors usually take the first 8 seconds to scan the page to see if it has the answer they are looking for. Make sure your page has enough headings, subheadings and bullets to make it easy to scan.

Improve Your Content Today

Finding a balance between great content for the Search Engines and for visitors can be difficult. If you’ve tried writing your own content and feel overwhelmed or see that your website is lacking good content, contact us today at 1-888-262-6687 and speak with one of our friendly content writers! Be sure to visit our Professional Website Content Optimization page for more valuable tips on developing great content.

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We’d be happy to tell you more about our SEO Company and start piecing together an SEO Campaign that will help your website get the traffic, leads and sales it deserves!


Results Oriented: Go the extra mile to achieve results, strive to exceed goals and expectations and work to find solutions rather than focus on challenges.

Customer Focus: Understand client needs and goals, listen to what clients are saying, respond in a timely manner and ultimately derive value from satisfied clients.

Teamwork: Share information and resources in order to achieve outstanding results, be realistic and seek to understand others’ points of view and ideas.

Flexibility: Keep the big picture and end result in mind, look for new profitable opportunities and adapt practices to conform to changing trends and Best Practices.

Innovation: Challenge conventional thinking and learn from past experience and use it in the future.


Our primary focus is to help our clients set realistic goals based on their market and to develop long term feasible strategies that have strong potential for sustainable success.

  • As our client you will be assigned a veteran SEO Project leader with at least 10 years of experience.
  • Our proven SEO methods are based on our ability to perform Detailed Site Audits which identify deeper SEO issues and work towards correcting them before optimization even begins.
  • A deep understanding of Search Engine history and how Search Engines work enable us to achieve long term, stable visibility for our clients with scalable growth.
  • We protect your website’s integrity by following a Best Practices approach employing only ethical, industry accepted strategies.
  • The ability to explore the best options to grow your visibility in the Search Engines means that you will have multiple solutions for any issue we come across.

About 1st on the List

1st on the List was founded by Chris Genge in 1997, a year before the birth of Google. For more than a decade, 1st on the List has consistently earned top rankings for “BEST IN SEARCH” by the Independent Authority on Search Vendors, TOP SEOs. 1st on the List specializes in custom SEO services, as well as pay per click advertising and SEO website design.

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To learn more about our SEO Company, 1st on the List, or to inquire about custom SEO services, please call us toll free at 1-888-262-6687 or send us an email. We look forward to serving you.