Brand Popularity: Best Practices & Guidelines

Below, we’ll explore how to combine SEO with brand popularity best practices.


PageRank measures the relative importance of your website. The score is assigned on an algorithm scale of 0 to 10, meaning that the move from 4 to 5 is significantly more difficult than from 1 to 2. For your reference, eBay’s PR is 7 and Amazon’s is 8.

Inbound Links

This is another important consideration for brand popularity best practice. The number of links to pages on your site from other websites is one signal of the importance of your site, relative to competitors. The number of unique referring domains that link to your site is another important signal. But remember, quality links from sites with a good reputation and lots of visitors are significantly more important the lots of poor quality links. Read more about How to Create A Natural Link Building Strategy.

Social Profiles

Facebook, Twitter and Google+ are all great social networks to connect with your customers and they should be a part of your brand popularity best practices. Although these social profiles do not have a direct impact on your rankings they can help fuel your online brand signals that the Search Engines may or may not use. Learn more about Social Media here.

Ideas to Improve Your Brand Popularity …

Here are a few other ideas to improve your brand popularity that will enhance your SEO:

  1. Start a blog. Blogs are a great way to add fresh, relevant content to your website. As you post regularly, Search Engines take note and start to visit your website more frequently.
  2. Claim Your Google Places Listing. 97% of people search for local businesses online first. Google recognizes the value of localization and deliver the most relevant Places (map) listings above other non-local organic rankings.
  3. Use Natural Link Strategies. Always be on the lookout for quality link opportunities that create value. Quality links are from websites with the credibility to recommend you and will provide some form of value for the visitor when they click the link. If needed, create tools and resources on your website (also known as “link bait”) to naturally entice others to link to you.

Learn More About Branding Popularity Best Practices

Managing your brand across all channels is just part of the whole SEO process. Contact us today to discuss your brand and how we can help to improve your popularity and prominence on the web.

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Customer Focus: Understand client needs and goals, listen to what clients are saying, respond in a timely manner and ultimately derive value from satisfied clients.

Teamwork: Share information and resources in order to achieve outstanding results, be realistic and seek to understand others’ points of view and ideas.

Flexibility: Keep the big picture and end result in mind, look for new profitable opportunities and adapt practices to conform to changing trends and Best Practices.

Innovation: Challenge conventional thinking and learn from past experience and use it in the future.


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