There is an old saying that goes …
“You can lead a horse to water, but you cannot make it drink.”
The same holds true with SEO. You can implement top SEO strategies and drive thousands to your website only to have most leave without interaction.
SEO Job – Typically an SEO’s responsibility is to help bring qualified traffic to your website.
Your Job – Your responsibility is to make sure that your website design, content, message and everything else speaks to them.
If your message and branding doesn’t speak many will leave without doing anything.
They may even go to your competitor’s website.
The moral is that you need to work together with your SEO to make sure traffic comes and traffic does something.
Your SEO can help you understand what visitors do on your website and provide ideas to help increase the number of visitors who turn into buyers.