SCHEMA MARKUP FOR ADVANCED SEO

Stand Out In Search Results and Improve Your Click Through Rates

Have you implemented schema markup to take your website to the next level? Schema microdata markup and rich snippets can differentiate your website from your competitors. It also makes your website more Search Engine Friendly and User Friendly.

Are you looking to take your website’s SEO to the next level?

As it becomes more common for websites to incorporate basic SEO practices such as meta tags, it becomes harder to differentiate yourself in the Search Engines. Everyone is using the exact same skillset to achieve that coveted first place ranking.

Here is an opportunity to be an early adopter of Advanced SEO practices. Schema markup can set you apart and make your website much more Search Engine Friendly and User Friendly.

First introduced in 2011 as an initiative of Google, Bing, and Yahoo!, schema markup and other structured data formats are still very foreign territory to most website owners and even many new SEO consultants.

At 1st on the List, we have been applying schema markup to our clients’ custom SEO websites in order to get a greater SEO advantage in competitive markets. We have the skills, expertise, and precision to apply rich snippets and structured data to your website and make you look good in Search Results, all while contributing to your overall SEO Strategies.

What Is Schema Markup
and Why Do I Need It?

Schema markup is a semantic vocabulary of tags (also called microdata) that you can add to your website’s HTM code. This structured data helps to enhance the way Search Engines like Google can read and understand your website content. It also creates more informative results for people using Search Engines like Google.

  • Gives actual meaning to your website content.

    When schema tags are applied to your website content the Search Engines understand not only what your content says but also what it means. For example, Search Engines can understand that “September 6” is a date but when an event tag is added, the Search Engines also understand that the event will occur on September 6.

  • Helps you rank better in Search.

    While schema markup may not be a direct ranking factor, there have been studies to support the correlation between schema markup and a better ranking. Websites with schema tend to rank better than websites without schema by as many as four positions. Schema can also help Search Engines go deeper into your pages (and website) and get more of your website pages shown in Search Results.

  • Increase your Click-Through-Rates (CTR) and SEO traffic.

    Not only can Schema markup help improve your ranking (pushing you higher in search results where more clicks occur), Schema can also make your results listing stand out from the rest. Even if you are listed below a few other websites you may still get the click because your website looks that much better and more relevant!

  • Displays more useful data in Search Results, improving search experience.

    Think of schema markup as a way to get richer results besides your website listing – what we call Rich Snippets. Schema makes Search Results much more interactive and easier to browse for users. As Neil Patel says, “There are millions of websites missing out on a huge source of SEO potential.”

Improve Your Website with Schema Markup and Get the Click

FROM THE EXPERT

“Right now, one-third of Google’s search results incorporate rich snippets, which includes schema markup. However, according to recent research, less than one-third of websites use schema markup. In other words, there are millions of websites missing out on a huge source of SEO potential. If you use schema markup, you’ll automatically have a leg up on the majority of your competition. Schema markup is one of those SEO innovations that will probably be with us for a long time. Now is the time to learn and implement the relevant microdata to improve your search results. Doing so right away will put you ahead of the curve, giving you a leg up on the competition.”

Neil Patel, Co-founder of Neil Patel Digital
SEO Thought Leader, New York Times Bestselling Author, and Top 10 Marketer by Forbes.

SEO Frequently Asked Questions

Does schema markup help SEO?

Yes. Schema can attribute to improved SEO results particularly in competitive markets where each competitor is already doing all the basics to promote their website in Google.

What is a rich snippet in SEO?

Rich snippets are the “rich results” displayed in Search that allows searchers to engage with the content right in search results. Websites need to use structured data (like Schema) to markup their content in order to be eligible for rich snippets.

How do you implement a rich snippet?

When it comes to applying Schema markup to a client’s website for the purpose of rich snippets in Search Results, we first follow best practices and apply the markup to the website. Next we will verify through Google Search Console. Finally, we monitor Search Results for proof of the rich snippet being shown. Our SEO Developers make adjustments as needed throughout the process.

How much does schema for SEO cost?

The answer depends. Applying schema markup and other structured data to a website takes time, experience, and a lot of experimenting and testing. It also takes precision and knowledge to know exactly what works and how to troubleshoot any issues. At 1st on the List, we can provide a quote for including Schema Markup application within a Custom SEO plan or as a standalone service.

Additional Technical SEO Topics from Our Blog

Converting HTTP to HTTPS - 1st on the List
,

Converting HTTP to HTTPS

We cannot overstate it enough: converting HTTP to HTTPS is absolutely necessary...if you haven’t converted your website as yet, now’s the time.Do you leave your home unlocked all day, every day? Do you leave the keys to your car in the…

Award Winning SEO Services

Did you know that 1st on the List has been around since 1997 – two years before Google existed? We are experienced in Technical SEO including Schema Markup, plus website design and Custom SEO Campaigns.

Over the past two decades, 1st on the List has consistently remained one of the Top SEO companies in North America. We are good at helping websites attain first page rankings because our SEO services follow only industry accepted best practices. The end result is always the same…helping the search engines to find, better understand, and properly rank your website above the competition.

For more information, please call us toll-free at 1-888-262-6687.

best in search

CLIENTS WE’VE WORKED WITH

TAKE YOUR SEO TO THE NEXT LEVEL

Enhance Your SERP Listings
with Schema Markup and Rich Snippets

There are so many ways to improve your website’s appearance and click-through-rates in the Search Engines just by adding Schema markup to your website – regardless of how big or small your business may be. Our SEO experts will work with you to get Schema just right on your website.