Web Site Optimization
Canada & US SEO Consultant - Vancouver

In simple terms, Web Site Optimization in Canada and the U.S. is the process of utilizing search engine optimization techniques and strategies to make your web site more search engine friendly.

The Internet is vast… immensely vast. It is comprised of billions and billions of web pages, and that number increases daily.

What search engines see and read on web pages is different from how people see and read them.

People (or web searchers) need a map to chart through this unimaginably large online landscape. The search engines are the maps and SEO or web site optimization provides pointers to your business on the Internet maps.

Our professional SEO consultants at 1st on the List Promotion, a web site optimization firm from Vancouver, BC, Canada, utilize the latest optimization techniques to help make a web site not only more search engine friendly but also more user-friendly.

Accomplishing this is not easy and that's why you should carefully research the top web site optimization companies in Canada and the US to find the SEO consultants you are confident you can work with... in the long run, it really pays to work with ethical, professional web site optimization experts who know what they are doing.

Web Site Optimization by Any Other Name…

Web site optimization in Canada and the US has many pseudonyms and may also be referred to as:

To gain a better understanding of web site optimization in Canada and the US please refer to the various write-ups on our web site including:

Understanding & Applying Web Site Optimization

To get good results consistently on the top search engines, you need to understand how the search engines work and function and how they present their results to the end-user.

Search engines take into consideration many factors and utilize complex mathematical algorithms to rank the query results. SEO and web site optimization services address these factors.

Some search engines --like Google-- look at as many as
200+ different aspects of a web site when determining a web page's ranking.

These factors may include, but is not limited to:

• Frequency
• Prominence
• Weight
• Proximity
• And placement of the targeted keyword phrases

It is also worth noting that there are certain kinds of web site development strategies that potentially pose big obstacles for the search engines; expert web site optimization professionals should address these as well.

Web Site Optimization Involves Working on 3-Levels

1. Search Engine Friendly Web Design and Content Development
2. Web Hosting / Server Set-Up (Site & Server Analysis)
3. Link Building (Internal Link Structure & External Links)

Because search engine ranking criteria is constantly changing, web site optimization cannot be thought of as a one time, fix-it-all type of solution.

In Canada and the US, web site optimization requires ongoing maintenance and dedication to understanding how the search engines locate, retrieve, index, list, and rank your web pages.

Professional, ethical web site optimization requires time, dedication,
and commitment in order to accomplish long lasting, measurable results,
but the end result is well worth it.

Web site optimization costs can be much lower than pay-per-click (PPC) marketing, direct mailings, yellow pages, newspapers, magazines, radio advertising and television advertising.

Yet professional web site optimization delivers exactly the kinds of customers you (and every other business) are looking for… motivated customers that are actively looking for the products and services you have to offer.

Web site optimization has the lowest cost-per-sale/ acquisition
than any form of online or offline advertising!

Web Site Optimization Features

SEO features common to all of our web site optimization offerings:

Develop a Set of Web Site Optimization Objectives
To better meet your website promotion and Internet marketing goals.

Keyword Phrase Research & Selection:
To find the best keyword phrases that will deliver highly targeted visitors.

Competition Research:
So you can see how your site pages stack up against the competition and what needs to be done to compete effectively.

Site Analysis & Server Setup:
To discover what may be keeping your web pages from being indexed properly.

Web Site Optimization:
To achieve top rankings in order to help you meet your Internet marketing goals.

Write Keyword Rich Content:
To better support your targeted keyword phrases.

Search Engine Friendly Site Maps:
So search engines and people can find your most important pages quickly and easily.

Internal Linking:
To improve navigation and enhance website link popularity.

Manual Submissions to the Top Search Engines:
To help your web site better adhere to the rules/ guidelines for each search engine and to ensure the best indexing possible for your pages.

Continual Web Site Optimization Program:
To keep your rankings at the top of the search engine listing results.

To learn more about our full range of web site optimization services, please call us
Toll-Free at 1-888-262-6687 or complete the Request Information form or email an SEO consultant.