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Client: That’s Coffee
That’s Coffee wanted to update their site with a new coffee website design. They are an online gourmet coffee retailer specializing in specialty coffee beans from around the world. Roasted in small batches and made to order, the company has dedicated customers addicted to their beans and relies on SEO and online visibility to drive new sales. Recently the company added loose leaf teas to their selection of specialty products.
That’s Coffee approached 1st on the List for help after experiencing a five year decline in search traffic. The online coffee retailer was relying on repeat customers to drive sales and was struggling to drive new traffic to grow their customer base.
In addition to declining website traffic, their existing website was built on an outdated ecommerce platform with a poor checkout system, lack of mobile responsiveness, very slow page load times, and more. It was time for the company to make a decision to close its online shop or invest in a new updated coffee website design.
1st on the List outlined a 2 year plan to rebuild, relaunch, and optimize a brand new WooCommerce WordPress website with several current SEO best practices. There were several steps involved in the process:
- Launch new coffee website design in WooCommerce WordPress platform.
- Implement Premium SEO plugins for product schema.
- Meet current mobile, speed and security best practices.
- Reduce number of website errors in Search Console.
- Provide ongoing SEO monitoring and health checks.
Today That’s Coffee has enjoyed substantial growth in website search traffic, online orders, and company growth.
Within 18 months of launch, the website has overcome a six year decline in traffic and a 269% increase in annual website orders. The company recently added a new product category (loose leaf teas) and plans for continued expansion and growth in the years to come.
The Finished Result
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