PRI Graphics & Signs

pri graphics and signs website homepage on desktop laptop tablet mobile
pri graphics and signs logo

The Client

Client: PRI Graphics & Signs

PRI Graphics & Signs asked our experts to help them with a new print shop website design. They are a leading commercial printer headquartered in Phoenix, Arizona. Their full service print shop is family owned and offers high end solutions like window graphics, construction signage, flyers and leaflets, graphic design services, promotional products, construction document printing, backlit displays, and so much more. The experienced sales, support and print production team at this family run business offer value-added services that are unparalleled in the industry.

pri graphics and signs homepage preview

Project Background Information

PRI Graphics & Signs has been a client of 1st on the List for over 10 years. During the last decade we have primarily provided Custom SEO services that have contributed to the growth of this leading Phoenix printing company.

In 2021 the company embarked on a huge rebranding campaign in order to attract corporate clients and emphasize the full range of services offered. Their name changed from PRI Graphics to PRI Graphics & Signs and it was time for a new print shop website design and redesign to reflect the major changes.

Our focus during this Premium WordPress website design process was to:

  • Appeal to large, corporate clients.
  • Display all print services through information, images, and graphics.
  • Improve website page speed.
  • Maintain all website rankings and credit during page renaming and site restructuring.

In such a competitive market (commercial printing and sign making) it was more important than ever for PRI Graphics & Signs to have a great looking, high performance website. As a company that delivers marketing materials, their website needed to set the bar high in terms of visual presentation, images, and messaging.

Our web designer worked closely with the marketing team at PRI Graphics & Signs to make sure the website accurately captured their new brand and messaging.

Newly printed color artwork still on the printer
Webpage for PRI Graphics displayed on desktop computer

Website Design Features & Services

  • Custom WordPress Website Build

    Create brand new web design based on Marketing Team’s concepts and layouts.

  • SEO Consulting and 301 Redirects

    Close attention to detail to ensure no website rankings or credit were lost.

  • Site Speed Optimization

    Fast loading website content and images to meet Google’s criteria for Core Web Vitals (CWV).

Additional Web Design Project Details

Custom WordPress Build – We worked directly with the Marketing Team at PRI Graphics & Signs to create a premium website based on their design elements, graphics, and images.

SEO Consulting – With so many major changes taking place in URL naming and site structure, our SEO Team worked throughout the website design process to ensure that all of our SEO work over the years was successfully transferred into the new website.

Site Speed Optimization – Careful attention was paid to improving the crucial speed metrics that are part of Google’s ranking algorithm.  There were significant improvements upon launch of this new print shop website design:

  • Largest Contentful Paint reduced by over 13 seconds (from 15.71 to 1.87 seconds)
  • Mobile Page Performance Score went from 8 to 66.
  • Desktop Page Performance Score went from 54 to 94.

The Finished Result

pri graphics industries page example
pri graphics website on laptop with female
Female holding a cell phone with PRI Graphics site page displayed
pri graphics team page example
Male hands holding a cell phone with PRI Graphics site page displayed

From the Client

“It was a pleasure working with Robin and 1st on the List for our website rebuild. They provided a seamless transition from our previous website to our new and improved site. They have a can-do attitude and provided helpful tips to make the site more functional and user friendly. Also, Robin gave us some quick training on how we can make easy edits to keep the site fresh and current. Thank you again, Robin, for assisting us in launching this project for PRI Graphics!

We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts. 1st on the List is accessible and responsive. They are also very knowledgeable in what they do and have the patience to help their customers understand the processes and details of SEO work. Trust 1st on the List and their expertise – they know what they are doing!”

– David Perkinson, Owner – PRI Graphics & Signs

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