FEATURED project: PRINT SHOP WEB DESIGN for a LEADING COMMERCIAL PRINTER

PRI Graphics & Signs Website Design and SEO

This website redesign focused on creating a clean, modern design with improved navigation and engaging content. The result is a professional, user-friendly site that supports both lead generation and brand credibility.

“… seamless transition from our previous website to our new and improved site. We’re very impressed. We have been turning a high percentage of the contact forms sent in through our website into actual orders.”
Jon Nielson
Vice President – PRI Graphics & Signs
View Live Website
about the client

PRI Graphics & Signs

PRI Graphics & Signs asked our experts to help them with a new print shop website design. They are a leading commercial printer headquartered in Phoenix, Arizona. Their full service print shop is family owned and offers high end solutions like window graphics, construction signage, flyers and leaflets, graphic design services, promotional products, construction document printing, backlit displays, and so much more.

The experienced sales, support and print production team at this family run business offer value-added services that are unparalleled in the industry.

Website Instagram Facebook
getting it right

Project Requirements

PRI Graphics & Signs has been a client of 1st on the List for over 10 years. During the last decade we have primarily provided Custom SEO services that have contributed to the growth of this leading Phoenix printing company.

In 2021 the company embarked on a huge rebranding campaign in order to attract corporate clients and emphasize the full range of services offered. Their name changed from PRI Graphics to PRI Graphics & Signs and it was time for a new print shop website design and redesign to reflect the major changes.

pri graphics and signs website homepage on desktop laptop tablet mobile

Capturing the rebranding and updated messaging was crucial to reflect PRI’s evolution and position them for growth with corporate clients. The new website needed to clearly communicate their expanded service offerings and showcase the professional, full-scope print and signage solutions that define PRI Graphics & Signs today.

In such a competitive market (commercial printing and sign making) it was more important than ever for PRI Graphics & Signs to have a great looking, high performance website..

As a company that delivers marketing materials, their website needed to set the bar high in terms of visual presentation, images, and messaging.

Improving website page speed was a key priority to create a smoother, more professional experience for visitors—whether they’re browsing services or requesting a quote. A faster site keeps users engaged, reduces bounce rates, and helps build trust from the very first click.

Maintain all website rankings and credit during page renaming and site restructuring.

what we did

Approach Taken

Website Rebuild

Create brand new web design based on Marketing Team’s concepts and layouts. We worked directly with the Marketing Team at PRI Graphics & Signs to create a premium website based on their design elements, graphics, and images.

Site Transition and 301 Redirect

Close attention to detail to ensure no website rankings or credit were lost. With so many major changes taking place in URL naming and site structure, our SEO Team worked throughout the website design process to ensure that all of our SEO work over the years was successfully transferred into the new website.

Site Speed Optimziation

Fast loading website content and images to meet Google’s criteria for Core Web Vitals (CWV). Careful attention was paid to improving the crucial speed metrics that are part of Google’s ranking algorithm.  There were significant improvements upon launch of this new print shop website design!

  • Desktop Page Performance Score went from 54 to 94.
  • Largest Contentful Paint reduced by over 13 seconds (from 15.71 to 1.87 seconds)
  • Mobile Page Performance Score went from 8 to 66.
“They provided a seamless transition from our previous website to our new and improved site. They have a can-do attitude and provided helpful tips to make the site more functional and user friendly. Also, Robin gave us some quick training on how we can make easy edits to keep the site fresh and current. We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts. 1st on the List is accessible and responsive. They are also very knowledgeable in what they do and have the patience to help their customers understand the processes and details of SEO work. Trust 1st on the List and their expertise – they know what they are doing!”
David Perkinson
Owner – PRI Graphics & Signs
what happened

Finished Results

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Webpage for PRI Graphics displayed on desktop computer
Male hands holding a cell phone with PRI Graphics site page displayed
Female holding a cell phone with PRI Graphics site page displayed
pri graphics team page example
pri graphics industries page example
pri graphics website on laptop with female
Back to Project Gallery

See what we can do

for your website!

Reach out to our team and we can discuss marketing strategies that are best suited for your business.

Book A Discovery Call

[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]