Trust and authority are important local ranking signals. As Google becomes more familiar with your brand through local citations they build trust in your website. Over time, you should see your business ranking improve and move higher in Search Results.
Before implementing our local citation services, it’s important to know exactly what the Internet already says about your business. Citations are more than just creating a list of everywhere your business name, address, or place is listed. It’s also about checking for accuracy and consistency. Is your business name listed the same in every instance? Is the correct local or toll-free number always used? If you’ve moved locations, is your new address correct? Is your address listed in the same format each time? Many citation and directory websites also allow for additional business information such as hours, logos, business description, and more. Since actual people rely on this information to be accurate, it’s very important to regularly review and adjust as necessary!
Citation Growth and Development
Once we have a good picture of your current Citation Profile we can get to work in creating additional citations through the Internet Directories and websites that matter the most to your industry. Utilizing local citation services can be somewhat of a numbers game. The more places your business is mentioned online the more credible and authoritative your website appears to Google. We must not only look at listings on the most powerful Citation websites but also niche websites relevant to your area(s) of expertise. Just like backlinks, not all local citations are of equal value! Our local citation services are fast and efficient, providing great results regardless of where your citation profile is currently at.
Over time things can naturally deteriorate and break down – including citations. After doing all the work of citation auditing and development, it is important to keep an active eye on all your listings and how they appear. This proactive approach focuses on correcting inaccurate data, closing duplicate local business listings or citations, and editing and improving existing citations in case of mergers. We also manage online reviews and pursue new citation opportunities as they arise, plus much more. It is critical to maintain control over your online reputation and how you are represented on the web. Just like SEO, local citation services are never “done once” activities. Citations require constant attention and action.
FROM OUR LOCAL SEO EXPERT