App SEO Optimization – Get Your Deserving Apps Ranked and Downloaded

Have you considered App SEO optimization for your new app to make life easier for your customers? Do they even know your App is there? With SEO for Apps and App Store Optimization (ASO), your hard work will be rewarded with improvements in rankings, downloads, engagements, ratings, and more!

What is App SEO/App Store Optimization and Why Does It Matter?

Simply put, ASO is all about improving the ranking and visibility of your Mobile App not only in App Stores like Apple’s App Store, Google Play, and Windows Store, but also in Search Engine results. It’s all about getting your app noticed, downloaded, and used in order to strengthen your brand and customer engagement.

According to Ankit Jain (Google’s Head of Search & Discovery for Google Play) search makes up the vast majority of installs for the average app – don’t miss out on this huge opportunity. Let us show you how App SEO optimization works!

  • The average person has 80 different apps installed on their phone and uses 30 apps every month.

  • There are 2.8 million apps in the Google Play store and 2.21 million in the Apple App store.

  • 48% of people find apps by browsing app stores and 50% of active users look for new apps every week.

Let’s take a look at how App SEO optimization can get your install rate up and get your app used on the devices of the people who matter the most to your marketing strategy. Talk to us at 1-888-262-6687.

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How Can We Help With Mobile App SEO to Improve Your Bottom Line?

App SEO optimization is an often overlooked strategy hiding in the shadow of Mobile SEO. However, it should be on your radar if you want to maximize your app store potential and ROI. Here are just some of the major goals of App SEO:

  • Improve Ranking of App in App Stores

    One of the top ways people find and install new apps is through their App Store. Many believe that with so many mobile apps (over 2 million), getting your app ranked and discovered is one of the biggest issues facing mobile app publishers. Do not fret – with App SEO optimization we can help overcome the noise and get your app noticed!

  • Increase Indexability and Ranking in Google SERPs

    Not only do people find your app within their preferred app store but they may also come across your app in Google search results. In fact, one Google report noted that 27% of users find apps through a search engine. Google is focused on app downloads from their search engine, which is typically better at ranking apps, according to SearchEngineLand.

  • Increase Brand Exposure and Brand Recognition

    As your app is ranking higher and more frequently, the number of people seeing and interacting with your brand increases. Even if they are not downloading your app they become familiar with your name and potentially what type of services you offer. This brand recognition is hard to put a value on!

  • Increase Total App Downloads (often the End Goal!)

    It is believed that apps with more downloads rank higher. Although total number of downloads are private to the app owner and app store, many experts equate the quantity of reviews to total number of downloads. Studies show the more reviews (ie. downloads), the higher the app ranking.

  • Collect Positive App Reviews and Ratings

    Studies have shown a definite correlation between apps with higher rankings for more difficult (competitive) keyword searches and apps with higher ratings. Essentially, apps with better ratings/reviews rank higher. With App SEO optimization you can carefully earn these ratings – they don’t always come easy –but are well worth the payoff.

  • Boost Audience Engagement and Purchases

    Google reports that apps play a role in the purchase path. In fact, one of two app users will use apps to help make a purchase decision. Consider this – your app users are looking for business or product information and nearly one in three will actually use the app to help make a purchase whether it be online or offline.


“If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app. With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization.”

Robi Ganguly, CEO of Apptentive
As quoted on


Our App SEO Optimization Services Include

  • Target Audience Identification

  • Google Play Store App Optimization

  • Apple App Store Optimization

  • Amazon App Store Optimization

  • Windows Store Optimization

  • Proper Indexation of App(s) in Google Search

  • App Download Improvements/Incentives

  • App Rating Generation and Monitoring

  • App Linking and Promotion

  • Click-Through-Rate Optimization

  • Competitor App Monitoring

  • Ongoing App Optimization Monitoring and Improvements

More About 1st on the List

At 1st on the List we’re known for our advanced SEO options and helping our clients pursue less mainstream yet highly profitable SEO inititiaves, like Apps SEO optimization. Offered as a standalone service or as part of our larger customized SEO campaigns, we can assess your needs and suggest the best approach to mobile app SEO and app store optimization in order to reach your business goals.

We bring 22+ years of experience to the table and come highly regarded on third-party review websites like TopSEOs and

1st on the List is located in Abbotsford, BC (just outside of Vancouver) yet we work with clients all across Canada and the United States.

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CLUTCH 2021 Manifest for Top SEO Companies & Marketing Agencies in Canada
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Start App SEO Optimization and Watch Your Downloads Soar

Tap into the potential and interest of app users who are actively searching for new apps every week! With our Mobile App SEO Campaigns we can help improve your app rankings in popular App Stores and in Google Search. App SEO optimization is an important element of any Mobile SEO strategy that can’t be overlooked!


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