Custom Jewelry Website Design

About This Project

Client: Keezing Kreations

Keezing Kreations is a custom jewelry designer based out of the famous Jeweler’s Building in downtown Boston, Massachusetts. They specialize in all types of custom jewelry, plus diamonds, platinum and gold. As such they needed a website design that properly showcased their own jewelry designs.

More recently the client needed to add e-commerce shopping cart functionality to continue doing business through Covid-19 lockdowns and reduced in-person shopping capabilities.

Keezing Kreations

When the client originally came to us their website was dated and did not reflect their new store branding. It was also built in a private system that did not allow editing and was not SEO Friendly. Key features the client was looking for included a bigger design gallery to accommodate the growing number of images, a mobile responsive design to account for growth in mobile usage and a homepage with more real estate to really sell their USP.

After listening to the client’s wish list of what she envisioned the updated website to look like as well as looking at some of her competitors we chose a clean, image and mobile friendly WordPress theme that portrayed her brand.  Additional branding and optimization strategies we used included faster website speed, web copy revisions, and social integration.

Within the first couple weeks the website stats prove that visitors are enjoying the website much more. Visitors stay longer, look at more pages and overall traffic is up. The site displays properly on smaller screens and is easy to use.

This customer is ecstatic with how this new site has helped her business grow over the last couple of years. Not only are visitors enjoying the website more but new customers are calling in!  In just two months of having the new website design, she had 5 serious buyers contact her and was able to close 3 of the sales.

Keezing Kreations Web Design

“My website currently brings in the majority of my new customers. I get phone calls from both local customers and out of state customers because they found my website and liked what they saw. The best thing is these customers come in with their mind already made up to purchase from me because of what they’ve seen on my website. I’ve even had a customer fly from Costa Rica to purchase an engagement ring with me. Thank you 1st on the List!”

~Debra Keezing – Owner

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We’d love to help you explore your options when it comes to giving your website a brand new look or creating a website for the very first time. Our website design incorporate SEO Best Practices and can give you the serious advantage you need in the competitive online world.