SEO and Web Redesign Services for Midwest Guns

About This Project

Client: Midwest Guns

Midwest Guns is a Chicago gun store and shooting range specializing in both new and used guns, private classes and firearms training.

Midwest Guns has been an SEO client of ours since 2003. Back in 2011 we provided a complete custom web design package to improve visitor experience and to better market their used gun sales, shooting range and gun classes in Lyons, Illinois.

The website has been regularly maintained and updated over the last ten years but it was time for a major overhaul. The website has always had tremendous ranking visibility and high traffic volumes (thanks to ongoing SEO efforts) and our team saw a timely opportunity for improving conversions through a new look.

In order to improve conversions we updated the WordPress theme and fixed many broken pages that had accumulated over the years. We also focused on helping the client complete several pages that were previously incomplete or missing content.

The used gun inventory system stayed in place so that visitors can search for used guns by manufacturer, type, or price. The client is still able to keep this updated as their inventory changes as well as post their new courses, updated sales fliers and promotions, and other special events.

Congratulations on the new website and thank you for your loyalty Midwest Guns!

Tablet & computer display of Midwest Guns website

Website Features and Promotion

  • Custom WordPress Website

  • Product Gallery

  • Ongoing Website Maintenance Plan

  • Local SEO Campaign

  • Customer Review Management

Midwest guns website displayed on desktop, laptop, tablet and smart phone

From the Client

“We have worked with 1st on the List for the last 15 years now and are very satisfied with their work. They have managed our SEO, completed at least two major website revisions for us, implemented a system to collect Google Reviews that boosted our star rating, created website content, and more. Their web designers and entire staff are responsive to any issues or questions that may arise. I really appreciate how I can always get someone on the phone to talk to if need be. No job or concern is too small and they often present new opportunities that we may not otherwise have been aware of. I would highly recommend 1st on the List for anyone needing a new website or a trusted SEO company. Their work has helped grow our website rankings and greatly supported our marketing efforts over the last 15 years.”

– Noel Incavo – Owner

Images & text for Midwest Guns Chicago gun store and shooting range

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We’d love to help you explore your options when it comes to giving your website a brand new look or creating a website for the very first time. Our website design incorporates SEO Best Practices and can give you the serious advantage you need in the competitive online world.