About This Project
Client: Midwest Guns
Midwest Guns is a Chicago gun store and shooting range specializing in both new and used guns, private classes and firearms training.
Midwest Guns has been an SEO client of ours since 2003. Back in 2011 we provided a complete custom web design package to improve visitor experience and to better market their used gun sales, shooting range and gun classes in Lyons, Illinois.
The website has been regularly maintained and updated over the last ten years but it was time for a major overhaul. The website has always had tremendous ranking visibility and high traffic volumes (thanks to ongoing SEO efforts) and our team saw a timely opportunity for improving conversions through a new look.
In order to improve conversions we updated the WordPress theme and fixed many broken pages that had accumulated over the years. We also focused on helping the client complete several pages that were previously incomplete or missing content.
The used gun inventory system stayed in place so that visitors can search for used guns by manufacturer, type, or price. The client is still able to keep this updated as their inventory changes as well as post their new courses, updated sales fliers and promotions, and other special events.
Congratulations on the new website and thank you for your loyalty Midwest Guns!