Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.
Patience may be a virtue, but it’s not one valued in the world of the web. Whatsoever. Your website needs to load fast. And if it doesn’t, you need to improve your website speed – fast, or your users will click away – lightning fast.…
When it comes to page speed load time, slow and steady does not win the race. Not when it comes to your website anyway. In the online world, the hare wins the race and the turtle… well, he’s completely irrelevant. What we’re trying…
We cannot overstate it enough: converting HTTP to HTTPS is absolutely necessary...if you haven’t converted your website as yet, now’s the time. Do you leave your home unlocked all day, every day? Do you leave the keys to your car in the…
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While…
What are the best colors for website conversion? What color is your soul? Pick your favourite desserts and we’ll tell you the color of your aura. Which primary color best represents your personality? If you think these sound like generic…
Did you know that just one or two extra words in a search query can affect the type or types of SERP features Google shows in its results? In the world of SEO, we call these one or two extra words ‘search intent modifiers’. Why are we bothered…
When last did you conduct an SEO competitor analysis? Just as we thought... When it comes to competition in business, there are two ways of thinking. Rationale 1: “A flower does not think of competing to the flower next to it. It just…
Henry Ford once said “The best way to make money in business is not to think too much about making it.” Which is all well and good if you’re a billionaire. For the rest of us mere mortals going about our daily business, however, money…
Have you implemented a mobile SEO strategy to make your website mobile friendly? Should you care? Do kids like candy? Chances are you’re reading this on your mobile phone. (Are we right or are we right?) Moreover, if you can bear to tear…
Bad customer reviews can hurt more than just your feelings. It makes sense, obviously, that reviews have an impact on your reputation, your brand persona, and your bottom line. But did you know that customer reviews – all reviews, the good,…
You’re still skeptical about SEO. We get it. We get it all the time from small business owners and CEOs. Still. In spite of SEO having been around for what feels like forever. In spite of ongoing evidence that SEO can bolster, and boost, your…
Search Engine Optimization, or SEO, can feel like such a rollercoaster. An out of control rollercoaster. A lost cause. A mind game of the most frustrating kind. SEO is hard. There’s a reason there are experts in the subject. People who…
1st on the List Blog
Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.
Top 7 Ways to Improve your Website Speed
Page Speed: Everything You Need to Check if Your Website Can Keep Up
Converting HTTP to HTTPS
How to Deal With Recession Marketing
The Power of Color: How Colors Can Boost Website Conversions [INFOGRAPHIC]
How Search Intent Modifiers Affect Google SERP Features
Top Tools for SEO Competitor Analysis in 2019 to Strengthen Your SEO Performance
Average Costs Per Lead: Everything You Need to Know Including How to Calculate and Industry Averages
Make Your Website Mobile Friendly - The Importance of Mobile SEO for Websites in 2019
Complete Guide to How Customer Reviews Can Help (or Hurt) Your SEO
Top 8 Benefits of SEO for Your Business' Bottom Line
The Best SEO Tools in 2019 to Help Make SEO Easy