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1st on the List President Chris Genge Featured in Media Shower’s Expert Interview
We were recently asked to participate in an Expert Interview series with Media Shower, a Boston-based content marketing company focused on making content better. Since content plays a huge role in Search Engine Optimization (both from a visitor and Search Engine perspective) we thought this would be a great conversation. In the interview, Chris Genge was […]
1st on the List Named Among Top SEO Firms in Canada in 2017
Clutch, a research firm located in Washington, D.C., just announced their list of leading SEO firms in Canada for 2017, and 1st on the List is at the top of the Service Focus list when it comes to Search Engine Optimization (SEO). We’re proud to have been awarded this prestigious position in Clutch’s top 10 […]
7 Reasons Internal Link Structure of Your Website Matters for SEO
What kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related? Internal link structure can address both of these issues, plus others. When […]
Can Grammar Issues Eliminate Featured Snippets in Google Search?
Recently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet. When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned […]
3 Ways Chronology Cuts Out the Competition and Boosts Rankings
Nothing is more frustrating when you’re attempting to research a current topic than getting results that are clearly outdated. I’m constantly adding dates to the beginning or the end of my search terms yet it can still be hard to find good results. I suspect that’s because few companies consider the year or the month […]
Understanding Crawl Budgets and How to Increase Your Website Crawl Budget with Google
Google admitted in their Webmaster Central Blog on January 16, 2017, that they don’t have an official “crawl budget definition”, indicating that a single term would not suffice. They went on to indicate that they would clarify what they actually have and what it means for Googlebot. In this article, we will explore what Google […]
SEO Voice Search Trends in 2017
There’s a lot of discussion lately about SEO for voice search and how it’s going to change SEO in many aspects. I tend not only to agree but to also suggest that the acoustic nature of voice search will hasten the development of new ways to present your website data specifically targeted to those using […]
What is OSCP and How Does It Secure My Website with HTTPS?
When was the last time you thought about your website’s security? If not recently, maybe now is the time. Both Chrome and Firefox are getting close to releasing the newest versions of their browsers that will noticeably mark your website as Not Secure to visitors. In this article, we will explain Online Certificate Status Protocol […]
Is Your Website Being Marked as Not Secure in Chrome?
The Chrome 56 Update Google has taken a very strong stance on website security over the last couple years and very soon its latest update will hit the web. Set to release sometime late January 2017, the new Google Chrome 56 browser will label any HTTP website that collects passwords and credit card numbers as […]
Top 8 Ways to Rejuvenate Old SEO Content for New Exposure
Looking for some new SEO content techniques to improve your company exposure and bolster your overall SEO strategy as a result? Rejuvenating older SEO content articles and re-purposing the wealth of knowledge in those documents can prepare them for new mediums and bring some surprising results in the process. Google defines rejuvenate as “make (someone […]
Your Guide to the Google Interstitial Ads Penalty Update
We’ve all seen them. The annoying popup ad layered over the page of a website which prevents us from reading the content after we’ve followed a link on our mobile device. Google has decided that these interstitial mobile ads are intruding on a mobile user’s experience by preventing the user from immediately accessing the page […]
SEO in 2017 and Beyond: The Numbers Game
So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers! I think that the most interesting statistics this year (and even from previous years) center around mobile, voice search on mobile, and voice search through present […]
Voice Activated SEO Strategy for Google Home Device
Google Home is a voice-activated speaker powered by Google Assistant. You can ask it questions or tell it to do things, much like the Google Search function on your computer or phone, but in a hands free speaker version. As Google’s entry into the home market, the Google Home device was released in October 2016 […]
What Does it Take to Rank #1 on Google?
According to marketing consultant Mathew Barby in his recent article How to Rank Number One in Google: A Study of 1 Million Pages, some of the most common elements of top ranking websites in Google are: Backlinks Anchor text Page titles Target keywords URLs In this blog post we are going to discuss more of Barby’s […]
7 Secrets to Create the Best Evergreen Content for SEO
At its core, evergreen content is just what it implies, content which remains relevant and applicable throughout the seasons in much the same way evergreen trees do not lose their leaves in the fall. In this article we will help you understand the definition of evergreen content for SEO and identify seven characteristics of evergreen […]
3 Ways Featured Snippets in Search Can Boost Your Website Traffic
Ever wonder what those rectangular boxes are at the top of a search engine results (SERP) page are called? Or what about how you can get your website’s information to appear in them? They’re referred to as Featured Snippets and you can have your website appear there by having the most relevant answer formatted properly on […]
Instagram Explained in 5 Minutes
Instagram is the fastest growing social media site worldwide with 23% growth in active users in the last six months alone. Users can spend hours scrolling through great photos posted by their friends, favorite celebrities, brands and products, bloggers, TV networks, and more. There are over 300 million users who share up to 60 million […]
Google Mobile Search Algorithm to Update May 2016
Over the years we have talked quite about Mobile Search here on our blog including this post about the Google Mobile Update on April 21 2015. In just a few short days we will have even more to talk about as Google launches its second official mobile search algorithm update. Here’s the announcement Google recently […]
Top 8 Mobile Website Shopping Problems According to Consumers
A recent study done by Bizrate Insights uncovers the top problems consumers experience when shopping online from their mobile device. Almost all of these relate to usability. Does your mobile website design have any of these issues? Problem 8 – Data Security Concerns (11%). Problem 7 – Not enough product information available (12%). Problem 6 […]
What Do Your Customers Really Value?
A new study by Havas Worldwide gives us some insight into the new roles that companies are expected to play beyond their pure corporate function. In one portion of the survey, participants were asked to mark the five core values they think are most important for brands to embody. Here are the top 10 highest rated […]