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1st on the List Blog

Our top SEOs, analysts, strategists, developers, and digital marketers share advice, how-tos, industry changes, best practices and their own realizations and success stories. Check back often to stay up to date on the latest and greatest in the SEO, PPC and online marketing world.

true cost of cheap seo
Business & Marketing, SEO

The True Cost of Cheap SEO

Are you looking for cheap SEO? If you answered yes, then we’re going to take a flyer that you believe you’ll find a pot of gold at the end of the rainbow too. All sarcasm aside, we completely understand the lure of promises of cheap SEO…
November 2, 2020
Pay Per Click spelled out using Scrabble pieces
Local PPC

Benefits of PPC Advertising for Insurance Brokers

The insurance industry, in and of itself, is extremely competitive. The changing consumer behavior has made sure that it becomes even more so. If you thought that bringing in new clients was difficult a few years ago, today is much harder. That…
October 27, 2020
Laptop computer with "how to SEO" on the screen
Local Search, Mobile Search, SEO, Conversion Optimization

Top 10 SEO Tips for 2021

Are you ready to win the Internet next year thanks to your stellar SEO strategies for 2021? Or is that the last thing on your mind thanks to a truly terrible 2020? Don't let it be: now's the time to take stock and up your online game with the…
October 21, 2020
Samsung tablet showing Google home page
Lead Generation, SEO

8 SEO Benefits for Insurance Brokers

Technology has transformed how many things are done, and nowhere is this more apparent than in consumer behavior. Most people now turn to search engines when looking for a product or service, either as the direct mode of purchase or to find…
October 20, 2020
Web Design

Benefits of A WordPress Website Design for Dentistry Clinics

WordPress is the perfect platform when considering website design for dentists. There are many benefits to investing in developing a professional WordPress website for your dentistry clinic. Customers are increasingly using online resources…
September 16, 2020
Cell phone showing Facebook Login page next to "Social Media" spelled out using Scrabble pieces
Social Optimization

How To Use Facebook Groups To Grow Your Business

Back in 2007, Facebook Groups were all the rage. This was due to the fact that FB founder Mark Zuckerberg had granted access to his social networking site to everyone 13+ older in mid-September 2006. Once the initial frenzy of the ability to…
September 11, 2020
Hand with pen creating a graphic showing the path to take in a Content Strategy
Content & Keywords, e-commerce

Guide To Launching Your ECommerce Content Marketing Strategy

Shopping malls and retail stores are the default meeting place for people or if they need to escape from the heat of the sun. They are convenient in the sense that shoppers immediately know where they are and what they offer. But eCommerce…
September 8, 2020
Female at a desk writing with a pen with coffee and notepad beside her
Content & Keywords

How SEO Content Writing Increase Visibility

Coming up with an informative content that engages and ultimately converts is only half the battle in the fight for customer patronage. Even the most well-written articles will be for naught if your intended readers do not see your pages. To…
September 3, 2020
Animated drawing of cell phone, credit card, a store front (with the word Buy in the window) and methods of delivery
e-commerce, Web Design

Benefits of WooCommerce For Retail Stores

The benefits of WooCommerce for retail stores is a pretty long list.  Think about the possibilities as people go online more and more.  Most consumers are buying online more than they are in person.  It is safe, fast, and convenient and with…
August 25, 2020
Scrabble pieces spelling the word Facebook
e-commerce, Social Optimization

Benefits of Facebook Ads for Retail Shops

The benefits of Facebook ads for retail shops can be huge. If you have a growing list of clients' emails, you are ahead of the game. However, many retail shops have not yet started their email lists, which is okay too.  Building an email list…
August 20, 2020
Google home page showing on a table screen
Business & Marketing

SEO and PPC: What's the Difference

SEO and PPC are two diverse methods to boost your digital footprint and secure a prominent spot on the search engine results pages (SERPs). But essentially, Search Engine Optimization (SEO) is the organic way to drive traffic to your website.…
August 18, 2020
Cartoon drawing of Storefront, pin, person and magnifying glass to illustrate What is Local SEO
Local Search

How To Improve Local SEO For Retail Stores

As the owner of a retail store, you know that you need as much traffic as possible.  Customers are the reason you are in business. However, they need to know you exist. Sure advertising in the media is one way. But, building an informative…
August 18, 2020
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