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How To Incorporate SEO Into Your Web Design
SEO Web design is the partnership between web design and Search Engine Optimization (SEO). More so, it is a philosophy that includes the user and lead generation within the design and planning process. Even more importantly, it is a methodology whereby SEO planning and strategy happens throughout, rather than as a post-launch activity. If you’re […]
10 Tips To Increase Conversion Rates on Your Sales Page
Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your […]
5 Online Marketing Trends in 2018
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing […]
Keyword Ranking Fluctuations
It happens all the time. You finally start to see your website or page in the top search results for your keyword phrase only to have it disappear faster than it took to get there. You panic. You’ll have forgotten the warnings of your SEO professional that there is bound to be some fluctuations as […]
The Importance of Having A Steady SEO Campaign In Order To Build Rankings Over Time
When it comes to SEO, be the tortoise. You know Aesop’s Fable about the tortoise and the hare, right? Well, let’s recap. The story of the tortoise and the hare has a moral that ‘slow and steady wins the race’. The fable tells the tale of the hare who was often found bragging about how […]
WordPress Theme Vs Custom Design
There are so many platforms to build a website in, and undoubtedly, WordPress is one of the most popular. For many businesses, this is a popular choice because it allows them the ability to have a website within a popular CMS platform. Plus, when using a theme or a template, a professional looking website can […]
Advantages of Mobile Marketing
For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time. 5 Advantages […]
How Search Engine Optimization Works
Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works. More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then […]
Lead Fluctuation
A good SEO strategy encompasses more than simply ranking for the best keywords. After all, a website can be more than simply a tool for information, it can be used to convert traffic into leads. What is Lead Generation? When it comes to your website, what do you want to measure? If a business has […]
Google Data Changes Clarified in Recent Statement
Recent Google data changes in the query reports obtained through the Google Search Console (GSC) has caused a lot of headaches for website owners. Google has taken note of the confusion and recently issued a statement in an effort to clarify these Google data changes. For website owners (and for SEO companies) it was evident […]
How Long Does It Take to Rank in Google Infographic
The usual answer to this burning question is ‘it depends’. Luckily, thanks to a study from marketing data company Ahrefs, we finally have a more concrete answer. In order to determine the average age of the pages in Google Top 10 results, the team from Ahrefs took 2 million random keywords and pulled data on […]
The Rise and Fall And Rise of Keyword Rankings
Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases. You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until […]
What is the Average Cost Per Lead?
When was the last time you sat down to determine your average cost per lead generation? Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue? A recent study published by HubSpot surveyed over 350 companies in order to compile cost per […]
New Study Finds Average Load Time for a Mobile Page is 22 Seconds
What We Can Learn from New Mobile Page Speed Insights Mobile benchmarks are changing rapidly. According to an article on Think With Google titled Find Out How You Stack Up To New Industry Benchmarks for Mobile Page Speed, the average loading time for a mobile page is 22 seconds. This is an outrageous number considering […]
Best Local SEO Tips and Resources for 2017
Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence. If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local […]
How Search Intent Modifiers Affect Google SERP Features
Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results? The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]
3 Ways to Bring Emotion Into Your SEO Content Strategy to Build Brand Awareness and Trust
Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand. This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based […]
3 Simples Ways Improve Your SEO Content Writing
Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing. Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing […]
11 SEO Title Tag Tips and Tricks You Can Implement Today
Are title tags still valid in the ever-changing world of Search Engine Optimization (SEO)? More so than ever! Having well-crafted title tags helps Google assess your page content. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website which in turn influences and improves your […]
How To Do Hyperlocal SEO Keyword Research
Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture. Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations. Before we dive into this article, let’s first explain what we mean by “keyword research”. Keyword research is […]