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Best Local SEO Tips and Resources for 2017

Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence. If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local […]

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How Search Intent Modifiers Affect Google SERP Features

Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results? The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]

INTERNET SEO AND WEB OPTIMIZATION CONCEPT

3 Ways to Bring Emotion Into Your SEO Content Strategy to Build Brand Awareness and Trust

Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand. This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based […]

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3 Simples Ways Improve Your SEO Content Writing

Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing. Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing […]

lead generation

11 SEO Title Tag Tips and Tricks You Can Implement Today

Are title tags still valid in the ever-changing world of Search Engine Optimization (SEO)? More so than ever! Having well-crafted title tags helps Google assess your page content. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website which in turn influences and improves your […]

How To Do Hyperlocal SEO Keyword Research

Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture. Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations. Before we dive into this article, let’s first explain what we mean by “keyword research”. Keyword research is […]

Chris Genge

1st on the List President Chris Genge Featured in Media Shower’s Expert Interview

We were recently asked to participate in an Expert Interview series with Media Shower, a Boston-based content marketing company focused on making content better. Since content plays a huge role in Search Engine Optimization (both from a visitor and Search Engine perspective) we thought this would be a great conversation. In the interview, Chris Genge was […]

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1st on the List Named Among Top SEO Firms in Canada in 2017

Clutch, a research firm located in Washington, D.C., just announced their list of leading SEO firms in Canada for 2017, and 1st on the List is at the top of the Service Focus list when it comes to Search Engine Optimization (SEO). We’re proud to have been awarded this prestigious position in Clutch’s top 10 […]

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7 Reasons Internal Link Structure of Your Website Matters for SEO

What kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related? Internal link structure can address both of these issues, plus others. When […]

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Can Grammar Issues Eliminate Featured Snippets in Google Search?

Recently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet. When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned […]

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3 Ways Chronology Cuts Out the Competition and Boosts Rankings

Nothing is more frustrating when you’re attempting to research a current topic than getting results that are clearly outdated. I’m constantly adding dates to the beginning or the end of my search terms yet it can still be hard to find good results. I suspect that’s because few companies consider the year or the month […]

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Understanding Crawl Budgets and How to Increase Your Website Crawl Budget with Google

Google admitted in their Webmaster Central Blog on January 16, 2017, that they don’t have an official “crawl budget definition”, indicating that a single term would not suffice. They went on to indicate that they would clarify what they actually have and what it means for Googlebot. In this article, we will explore what Google […]

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SEO Voice Search Trends in 2017

There’s a lot of discussion lately about SEO for voice search and how it’s going to change SEO in many aspects. I tend not only to agree but to also suggest that the acoustic nature of voice search will hasten the development of new ways to present your website data specifically targeted to those using […]

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What is OSCP and How Does It Secure My Website with HTTPS?

When was the last time you thought about your website’s security? If not recently, maybe now is the time. Both Chrome and Firefox are getting close to releasing the newest versions of their browsers that will noticeably mark your website as Not Secure to visitors. In this article, we will explain Online Certificate Status Protocol […]

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Is Your Website Being Marked as Not Secure in Chrome?

The Chrome 56 Update Google has taken a very strong stance on website security over the last couple years and very soon its latest update will hit the web. Set to release sometime late January 2017, the new Google Chrome 56 browser will label any HTTP website that collects passwords and credit card numbers as […]

Online marketing

Top 8 Ways to Rejuvenate Old SEO Content for New Exposure

Looking for some new SEO content techniques to improve your company exposure and bolster your overall SEO strategy as a result? Rejuvenating older SEO content articles and re-purposing the wealth of knowledge in those documents can prepare them for new mediums and bring some surprising results in the process. Google defines rejuvenate as “make (someone […]

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Your Guide to the Google Interstitial Ads Penalty Update

We’ve all seen them. The annoying popup ad layered over the page of a website which prevents us from reading the content after we’ve followed a link on our mobile device. Google has decided that these interstitial mobile ads are intruding on a mobile user’s experience by preventing the user from immediately accessing the page […]

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SEO in 2017 and Beyond: The Numbers Game

So what did we learn about SEO in 2016 that we can carry over into the New Year and improve our SERP positioning? We learned numbers! Lots of numbers! I think that the most interesting statistics this year (and even from previous years) center around mobile, voice search on mobile, and voice search through present […]

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Voice Activated SEO Strategy for Google Home Device

Google Home is a voice-activated speaker powered by Google Assistant. You can ask it questions or tell it to do things, much like the Google Search function on your computer or phone, but in a hands free speaker version. As Google’s entry into the home market, the Google Home device was released in October 2016 […]

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What Does it Take to Rank #1 on Google?

According to marketing consultant Mathew Barby in his recent article How to Rank Number One in Google: A Study of 1 Million Pages, some of the most common elements of top ranking websites in Google are: Backlinks Anchor text Page titles Target keywords URLs In this blog post we are going to discuss more of Barby’s […]