Not everything fits neatly into a box! Our Miscellaneous category covers a mix of SEO, digital marketing, and industry insights that don’t fit under our main topics—but are still packed with value. From emerging trends and Google updates to marketing strategies and expert opinions, you’ll find a little bit of everything here. Stay curious, explore new ideas, and check back for fresh perspectives on the ever-changing world of online marketing!
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What is an SSL Certificate (SSL Security)? Secure Sockets Layer or SSL relies on OSCP protocol (Online Certificate Status Protocol) to check the SSL certificate status before your website is shown to the user. The OSCP protocol identifies that your website has SSL and then encrypts the shared data to protect it from phishers and…
A couple of weeks ago a number of members from our team attended the virtual SMX Advanced* 2021 sessions and workshops. We plan to share some of our biggest takeaways and insights over the course of several new blog articles in hopes that we can provide an impactful light bulb moment for you. The first…
In essence, Reputation Management is a marketing approach with the ultimate aim of influencing people’s perception of your brand. Reputation management is the process of maintaining and improving the quality of one’s reputation. This may be done through a variety of means including social media and communications with the media. Reputation management is particularly important…
After a really (really!) tough year, BC small businesses are getting a bit of a boost, thanks to a new ‘Launch Online’ grant program from the British Columbia government, designed to help small and medium-sized businesses pivot to, or expand online sales. There was always going to come a time when moving some, most, or…
Have you heard the news that the long anticipated Google Page Experience algorithm officially launched last week on June 17? Essentially, Google’s Page Experience update is looking for websites that load fast with secure connections, can easily be viewed on mobile devices, do not have harmful files and doesn’t hide content behind intrusive interstitials. Despite…
Most of us couldn’t live without social media. Social media grabs our attention to see what others are doing and up to but also is a great platform for advertising. Now, we don’t just mean PPC advertising but also free advertising. There are a lot of social media platforms out there and one thing is…
REBUILDING IN A POST-PANDEMIC ECONOMY …Don’t wait until the pandemic is over. As a business owner you need to act quickly, yet strategically. Marketing is an essential component of every successful organization and should not be underestimated. Speak with your marketing team and encourage open conversation to spur new ideas. Be willing to invest adequate…
What can you do to improve user experience on your website? Our team has worked on literally thousands of websites over the last 23 years and have identified the #1 issue most sites struggle with: conversions. The good news is that with proper A/B testing and a basic understanding of how to improve user experience…
Social media isn’t just a nice-to-have, it’s a must-have so, in this post we are going to look at social media marketing vs social media advertising. Given the current circumstances of COVID-19, social distancing means social media is crucial to staying social, staying connected, and staying sane. And, increasingly, even staying in business. But this…
Have you been wondering how to optimize for voice search? Voice search isn’t only for those of us who love the sound of our own voices (you know who you are.) Voice search isn’t only for those of us with fat fingers who struggle to type on those tiny mobile phone buttons. And, voice search…
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