MEET THE TEAM

Tony Hutchcroft

Sr SEO Project Manager

Mission, BC

2000

A man with a beard wearing a patterned shirt, dark jacket, and straw hat looks upward against a green, radial gradient background.
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“Tony has been a key part of 1st on the List for over 25 years, and his ability to connect with clients is second to none. He builds great rapport, making complex strategies easy to understand while delivering real, measurable improvements. Tony has a sharp eye for opportunities, identifying actionable website optimizations and following through to ensure long-term success. His expertise and reliability make him a trusted advisor to both our team and our clients. Simply put, he’s great to work with and always focused on delivering results that matter.”
Keiran Griffiths
Managing Director

All About Tony

In 2000, as the world began to breathe a sigh of relief that the Y2K problem was not a problem at all, Tony decided to try his hand at SEO, which was still only 3 years young, but one year older than Google. Now, 25 years later, Tony’s skills as an SEO Project Manager and content developer have evolved well beyond keyword research and content optimization.

As our lead project strategist, he is very hands-on with everything from customer relations to conversion optimization and improving the user experience. Working with our technical team, he is an expert at developing winning content strategies that best support the clients’ messaging, branding, and online visibility objectives. Many of his clients have been long-term loyal customers, a testament to the level of services he provides.

SEO is a holistic collaborative effort and Tony is proud to have worked with some of the best technical SEO experts in this industry. In fact, our core team including Tony, Angela, Robin, and Michael have 97+ years of combined SEO experience! He truly appreciates the trust his clients have given him and feels it has been a real privilege to be part of the phenomenal growth and online success of so many client websites over the years.

When I’m Away From My Desk

Aside from spending time with his wife and two grown boys, Tony is passionate about music including writing, recording, and releasing his 2018 EP (In Flanders Fields) plus a full-length album (Lovers’ Moon). Over the years, he and his wife Lee have also produced numerous multi-media fundraisers for many local worthwhile charities.

Areas of Expertise

  • SEO Strategy
  • Content Optimization
  • Keyword Research

Industry Certifications

Three award badges: "Best Search Engine Optimization Firms 2019" by SEMfirms, "Best SEO Agency 2019" by DesignRush.com, and "Clients say we deliver on Clutch.

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My Client Feedback

Outstanding Project Managers with a Communicative and Responsive Approach
“1st on the List Promotion’s efforts have increased website engagement and inquiries, meeting the client’s expectations. They are outstanding project managers with a communicative and responsive approach. Their team’s understanding of the company’s needs and priorities is impressive. I like that Tony [has] a personal touch. I don’t have to keep repeating myself since I’m not speaking to different people — they know where our priorities are. It’s unlike my experience with other agencies that have a high turnover rate and change people every two months.””
Ester Gerlof
Owner – Citation RV & Trailers Ltd.
Pleasure to Work With
“Years of working hand in hand with a specialized team where they are always updating and redesigning our website to ensure it has the latest SEO and Web maintenance improvements, widgets and more. The 1st on the List staff are all quite friendly, professional and service oriented. They know what they are doing! It is a pleasure to work with such a great team and their [SEO] services are both cost-effective and outstanding!”
Sandra Diaz
Riviera Nayarit Visitors & Convention Bureau
Knows Their Stuff
“I have been using 1st on the List since 2014 and have been very satisfied with the results achieved thus far. They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors. I’ve had the pleasure of working with many members of their team over the years and can honestly say, each and every one of them knows their stuff. Their approach to customer service is fantastic! I highly recommend 1st on the List for professional SEO services. Keep up the great work!”
Salvatore Lavorata
Manning Elliott LLP – https://www.manningelliott.com

Featured Projects

What I’ve Been Writing About

Quickfire Questions, Honest Answers

I hesitate to admit it but my first experience with a computer was on a Commodore 64 back in 1985 (that’s 65,536 bytes!). A little more than a decade later SEO was an emerging industry that I felt would be fascinating to be a part of.

I like the initial discovery phase. I analyze the client’s website and their competitors to see what is being done well, what could be improved upon, and to get a better understanding of their core offerings, messaging, and branding.

To stay current, we monitor Google algorithm updates and follow several prominent SEO experts. We also take a holistic approach to SEO and rely on each other as a team to develop growth-driven SEO strategies based on our understanding of what is current within the industry.

Patience. SEO is not an overnight fix, but it is a long-term solution that works. In a 2024 survey of 350 North American SEO experts and digital content marketers, 97% of the companies with high SEO maturity confirmed that SEO positively affected website performance. SEO takes time to discover where the site is at, what it is lacking, what needs to be implemented, with most sites realizing positive results within the first 6 months.

We worked with a family-run American tour company that was $600K in debt when we started. Within 24 months they were averaging over $1 million in sales a month! That was amazing.

In SEO you have to be a Chameleon and change and adjust with the times. It is never boring!

I’m also an actor having appeared in a 13-episode pilot project for television, several films (uncredited) and several stage productions including Jesus Christ Superstar.

“Any job worth doing is worth doing well.”

How well we work as a team and have been for over two decades.

Everyone has an exceptional work ethic.

Leveraging AI to accomplish more with less effort and hopefully expediate the SEO process and client results.

Creative Minds,

Proven Results.

Tap into our teams’ creativity and proven expertise! We’re ready to roll up our sleeves and get to working designing and executing meaningful marketing strategies for your business.

Book A Discovery Call

[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]

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