Understanding Google AI Overview – What’s the Big Deal?

Are you familiar with Google AI Overview? Have you noticed Google summarizing information in response to your searches lately?

Google Overview AI started rolling out in recent months and is already transforming how search results are presented. As Google continues to refine this AI-powered feature, businesses like yours need to understand what to expect and how to adapt SEO strategies accordingly.

In this article, we’ll dive into the details behind Google AI Overview. We’ll explore its potential impact on your business and provide actionable insights to help you navigate this shift in search results representation.

IMPORTANT UPDATE: Since publishing, Google has introduced new AI Overview layouts that are transforming the way rankings are calculated on both mobile and desktop platforms. Additionally, US users no longer need to log in to their Google accounts to access AI Overviews in search results. This change is expected to significantly increase the visibility and influence of AI Overviews, which could have a substantial impact on your SEO strategy (Aug-20-2024).

What is Google AI Overview?

This new feature, which may also be referred to as Google Overview AI, aims to provide quick and concise answers to user search queries.

Instead of displaying a list of search results and links as traditional Google Search does, AI Overview delivers a brief summary or overview of the information directly at the top of the search results page.

This feature is meant to streamline the search process by presenting users with immediate answers to their queries without the need to click through multiple links in the search results.

How Does Google AI Overview Work?

AI Overview leverages advanced machine learning algorithms to understand and process vast amounts of data from the web. These algorithms are trained to identify relevant information quickly and accurately, drawing from a wide range of sources.

When a user conducts a search, Google AI Overview kicks into action. It scans the web for the most relevant content related to the query. Instead of merely listing links to websites, the AI synthesizes the information into one short and sweet answer.

The process involves filtering out redundant or irrelevant data. It cross-references multiple sources and ensures the final overview is coherent and comprehensive. The goal is to provide users with a quick, accurate answer right at the top of the search results.

(Note: You will hear the term “Gemini” when learning about AI Overview. The new Gemini language model is central to AI-powered search. It has advanced capabilities like multi-step reasoning, planning, and multi-modality. Have you tried out Gemini?)

What Others Are Saying About It

When new changes roll out for Google there is always a lot of chatter about how it will radically change Search and SEO. AI Overview is no different! Here’s what some thought leaders have to say on the subject.

“Don’t be worried about these changes. They are better for users, which means it’s better for you as a marketer … you just have to adapt over time. Most SEOs I have talked to are freaking out… the first thing that comes to people’s mind is Google is going to take away my traffic. And yes, you can and probably will lose some traffic from this. But at the same time, it will create a better experience for people using Google, which will cause Google’s overall traffic and usage to go up, which should help you continue to get a lot of traffic from Google and potentially even more.”

Neil Patel, neilpatel.com

 

“Google Is About to Change the Whole Internet — Again. It’s clear enough what Google wants from AI when it comes to search: to fend off competition from the likes of OpenAI and maintain its place at the top. But search was just one of dozens of products and features it showed off in May at Google I/O, the company’s developer summit. The updates to search served the secondary purpose of letting the world know that the company is all in on AI — a bet that AI offers an opportunity to profoundly reset norms around privacy, again, in favor of companies like Google.”

John Herman, nymag.com

 

“Google remains focused on its long quest for your eyeballs. Website owners are understandably concerned. Although Google’s demonstration gave the appearance that its AI could whisk its answers out of thin air, these overviews are built off content from news outlets, cooking blogs, product reviews, and other articles that require human workers to write them. All of these sites rely on advertising revenue from people visiting their web pages, something that may no longer happen if users can get a summarized version of a site within seconds of searching.”

Nick Robins-Early, theguardian.com

What Does AI Overview Mean for You?

Google AI overview does present both benefits and challenges for businesses.

Are you panicking about the Internet changing again and Google taking eyeballs off your website? No need to panic.

Yes, you may notice some changes in linked-based results to direct answers. But overall Google’s focus is on always improving user experience, which like Neil Patel points out, is also always better for you as the marketer.

Let’s explore some early thoughts on how businesses may benefit or struggle with this new technology.

Benefits & Opportunities of AI-Generated Summaries

Enhanced Online Visibility

Google AI Overview can boost your visibility by featuring your content in its summaries. If your website provides high-quality, relevant information, it has a higher chance of being included in these overviews at the top of search results.

Increased Credibility/Authority

Being highlighted in AI-generated summaries can enhance your credibility too. When Google selects your content to answer user queries, it signals to potential customers that your site is a trusted source of information, thereby boosting your reputation.

Higher Click-Through Rates

With Google AI overview providing immediate answers, users are more likely to click on your site for further details if your content is referenced. This can lead to higher click-through rates as users seek to learn more from the source identified by Google’s AI. And yes, we realize that Reduced Click-Through Rates are on our Challenges list below. Time will tell how this actually impacts your Click-Through rates.

Improved User Engagement

This is a fun one to think about! AI overviews often highlight the most relevant and engaging aspects of your content, encouraging users to explore your website further. This can lead to longer visit durations, lower bounce rates, and increased chances of converting visitors into customers.

Staying Ahead of the Competition

The early bird gets the worm! Leveraging AI-generated summaries now allows you to stay ahead of competitors who may not be optimizing their content for this feature.

Challenges with AI-Generated Summaries

Reduced Click-Through Rates

Quick answers may reduce the need for users to click through to your website. This could lead to lower traffic and potentially fewer conversions if users are finding the information they need directly from the overview in Google.

Increased Competition

As more businesses optimize their content for Google Overview AI, competition for inclusion in these summaries will intensify. This could make it harder for your website to stand out unless you consistently produce high-quality, relevant content.

Algorithm Changes

Google’s algorithms are constantly evolving, and updates to Google AI Overview could impact how your website is displayed in search results. Keeping up with these changes and adjusting your SEO strategy accordingly can be challenging at the best of times.

Risk of Misrepresentation

Just do a quick search for “Google AI fails” and you’ll see where Overviews is giving incorrect information. You run the risk of inaccurate summaries of information pulled from your website that does not align with your intended message. The good news is these are often caught and corrected by Google.

Dependency on Google

The age-old saying of don’t put all your eggs in one basket rings true here. Relying on Google AI overview for traffic and visibility can make your business more vulnerable to changes or disruptions.

Here’s What We Are Doing – Best Practices for Google Overview AI

The best news here is that a solid SEO Strategy based on long-term lasting growth and industry best practices will have you well positioned for Overview AI.

Here are some specific areas to put extra focus on in the coming months:

• Create high-quality content that is both concise and informative (be sure to check out our article on AI Content Best Practices if you are planning to use AI in this process).
• Apply structured data and schema markup properly.
• Always consider user intent and query relevance.
• Keep all content up to date to further maintain relevance and accuracy.
• Implement question-and-answer style content into your website content.
• Conduct regular Technical SEO work and audits.
• Follow keyword trends and search volumes and how Overviews are displayed for different types of queries.

Want to explore more options on how to apply AI SEO to your website? Check out our easy-to-understand and apply article, What is AI SEO and How Is It Really Used by SEOs?

Looking Ahead – Are You Ready?

Google AI Overview represents a significant evolution in how search results are presented, offering both opportunities and challenges for businesses.

The question now is are you up for the challenge?

If you suddenly find yourself struggling with visibility or search traffic or realizing you need a stronger, more robust SEO strategy let’s talk! Our SEO Consultants and Web Designers are ready to review your current SEO standing and understand your business goals in order to develop and execute a plan that will deliver results.

Call us at 1-888-262-6687 or contact us online to set up a time to chat.