10 Questions to Ask Yourself Before the SEO Marketing Call

Your discovery call is an important first step in shaping your SEO, website design, or digital marketing strategy. The more clarity you have about your business and goals, the more productive our conversation will be!

Below, we break down ten key questions to consider before our chat, along with some guiding prompts to help you think through each one.

1. What are your biggest frustrations with your website or online presence right now?

Think about what’s currently holding your business back online. Are there things that annoy you or areas where you feel stuck?

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• Is your website bringing in traffic, but not converting visitors into leads?
• Are you struggling to get found on Google?
• Do you feel your website looks outdated or doesn’t represent your brand well?
• Is your site slow, difficult to update, or lacking the features you need?
• Are you getting the wrong type of inquiries or leads?

2. Where do most of your leads and customers come from today?

Understanding where your business is currently generating leads can help us refine your marketing strategy.

• Do most of your customers find you through word of mouth, social media, paid ads, or Google searches?
• Have you noticed any shifts in how customers are reaching you?
• Are you tracking where leads come from, or is it more of a guessing game?
• Which sources of leads seem to bring in your best customers?

3. What marketing efforts have you tried before? (SEO, Google Ads, social media, etc.)

A quick look at past marketing efforts helps us understand what’s worked (and what hasn’t) so we don’t repeat past mistakes.

• Have you worked with an SEO agency before? If so, what was your experience like?
• Have you run Google Ads, social media ads, or email campaigns?
• What kind of results did you see?
• Do you have an internal team managing marketing, or is it a mix of DIY and outside help?
• What marketing efforts do you feel most comfortable with, and which ones confuse or overwhelm you?

4. Who is your ideal customer, and what are they searching for online?

The more we understand your target audience, the better we can position your business to attract the right people.

• What are the key characteristics of your best customers (age, industry, location, interests)?
• What problems do they have that your business solves?
• How do they typically search for solutions? (Google, social media, referrals?)
• Have you noticed any trends in what your customers are asking for lately?
• If you could have more of one type of customer, who would that be?

5. What are your top three business goals for the next 6-12 months?

SEO and digital marketing should align with your bigger-picture business goals.

• Are you looking to increase leads, improve conversion rates, or expand into new markets?
• Do you want to focus on brand awareness, sales growth, or customer retention?
• Are there specific revenue targets or milestones you want to hit?
• Is there a service or product you want to push more aggressively?

6. Are there any competitors you admire (or really want to beat in search results)?

Looking at competitors can help identify opportunities and gaps in your strategy.

• Who are your main competitors, and what do they do well online?
• Are there businesses you look up to, even if they’re not direct competitors?
• Have you noticed a competitor ranking higher than you on Google?
• Are there things they do that you don’t want to copy?

7. Do you have a budget in mind for SEO, web design, or digital marketing?

While we always aim to work within realistic budgets, understanding what you’re comfortable investing helps set clear expectations.

• Have you allocated a marketing budget, or are you exploring options?
• Are you looking for a one-time investment (like a website) or ongoing services (like SEO)?
• Do you see marketing as an expense or an investment in business growth?
• What kind of ROI would make this investment feel worthwhile to you?

8. Are you looking for a one-time fix, ongoing support, or a long-term strategy?

Your business needs will determine the best approach to SEO and digital marketing.

• Do you need help with a one-time project, like a website redesign or an SEO audit?
• Are you looking for continuous SEO improvements to keep growing long-term?
• Do you have the time and knowledge to handle marketing in-house, or would you rather have experts manage it?
• Are you looking for a partner to guide your marketing efforts or just a service provider for specific tasks?

9. What would success look like for you after working with us?

Everyone measures success differently, so defining it early helps us work toward the right outcomes.

• Are you hoping for more website traffic, more leads, or better search rankings?
• Do you want a website that looks more professional and converts better?
• Are you measuring success based on revenue growth or increased brand awareness?
• How will you know this investment was worth it?

10. Do you have any burning questions about SEO, websites, or marketing that we should cover?

Now’s your chance to ask us anything!

• Are there SEO myths you’ve heard and want clarified?
• Do you have questions about how Google rankings actually work?
• Are you unsure if SEO or paid ads are the right choice for your business?
• Do you need help understanding the difference between a new website and an SEO strategy?

Final Thoughts: Your Call, Your Questions

Thinking through these questions before our discovery call will help us have a more focused and productive conversation. You don’t need all the answers—just some general thoughts so we can work together to find the best strategy for your business.

We’re looking forward to chatting soon!