FEATURED project: PRI Graphics & Signs
Print Shop SEO & Web Design for Leading Commercial Printer
This SEO friendly PRI Graphics website design was a redesign focused on creating a clean, modern look with improved navigation and engaging content. The result is a professional, user-friendly site that supports both lead generation and brand credibility.
“… seamless transition from our previous website to our new and improved site. We’re very impressed. We have been turning a high percentage of the contact forms sent in through our website into actual orders.”
about the client
PRI Graphics & Signs
PRI Graphics & Signs asked our web design experts to help them with a new print shop website design. They are a leading commercial printer headquartered in Phoenix, Arizona. Their full-service print shop is family-owned and offers high-end solutions like window graphics, construction signage, flyers and leaflets, graphic design services, promotional products, construction document printing, backlit displays, and so much more.
The experienced sales, support and print production team at this family-run business offers value-added services that are unparalleled in the industry.
getting it right
Project Requirements
PRI Graphics & Signs has been a client of 1st on the List for over 10 years. During the last decade we have primarily provided Custom SEO services that have contributed to the growth of this leading Phoenix printing company.
In 2021 the company embarked on a huge rebranding campaign in order to attract corporate clients and emphasize the full range of services offered, including custom signs. Their name changed from PRI Graphics to PRI Graphics & Signs and it was time for a new print shop website redesign to reflect the major changes.
what we did
SEO Approach Taken
Website Rebuild
Create brand new web design based on Marketing Team’s concepts and layouts. We worked directly with the Marketing Team at PRI Graphics & Signs to create a premium website based on their design elements, graphics, and images.
Site Transition and 301 Redirect
Close attention to detail to ensure no website rankings or credit were lost. With so many major changes taking place in URL naming and site structure, our SEO Team worked throughout the website design process to ensure that all of our SEO work over the years was successfully transferred into the new website.
Site Speed Optimziation
Fast loading website content and images to meet Google’s criteria for Core Web Vitals (CWV). Careful attention was paid to improving the crucial speed metrics that are part of Google’s ranking algorithm. There were significant improvements upon the launch of this new print shop website design!
- Desktop Page Performance Score went from 54 to 94.
- Largest Contentful Paint reduced by over 13 seconds (from 15.71 to 1.87 seconds)
- Mobile Page Performance Score went from 8 to 66.
“They provided a seamless transition from our previous website to our new and improved site. They have a can-do attitude and provided helpful tips to make the site more functional and user friendly. Also, Robin gave us some quick training on how we can make easy edits to keep the site fresh and current. We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts. 1st on the List is accessible and responsive. They are also very knowledgeable in what they do and have the patience to help their customers understand the processes and details of SEO work. Trust 1st on the List and their expertise – they know what they are doing!”
what happened
Finished Results
See what we can do
for your website!
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[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]