Website Technical SEO Audit

The Difference Between
Good and Great Results

Set yourself up for success! The purpose of a website technical SEO audit is to analyze how strong the foundation of your entire site and server are, much like the way Google and the other search engines analyze them, in order to get the best possible Search Marketing results.

Let’s Talk

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What It is
Why This Matters
Who It’s For
Our Approach

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WHAT IS AN SEO SITE AUDIT?

A Complete Picture of What is Helping and Hurting Your Website.

The focus of our Technical SEO Audits is to analyze and improve every component of your website through the eyes of Google and visitors. Once you know what is helping and what is hurting your website you are set to move forward with a powerful and effective SEO Strategy that will generate long-term results.

In cases where a website has a lot of the standard SEO attributes in place but rankings are still lacking, we see a significant increase in results after Technical SEO recommendations are implemented.

WHY SEO AUDITS MATTER

Your Website Could Be Leaking Money and You Don't Even Know.

If your website isn’t bringing in leads, closing sales, and dominating search results, it’s not an asset, it’s a liability. The brutal truth? Most websites are riddled with invisible SEO landmines that choke rankings, kill conversions, and hand customers to your competitors. A professional SEO audit doesn’t just identify the leaks—it patches them up and primes your site to pull in revenue like never before. Make sure your website is not losing you money!

You wouldn’t drive a car with a failing engine, so why would you run a website that’s full of broken links, indexing errors, slow load times, and outdated SEO practices? These silent killers block search engines, frustrate users, and push you further down the rankings. We uncover and fix them before they drain another dollar from your business.

Ranking on Google isn’t just about showing up—it’s about showing up where the money is. If you’re stuck on page two, you may as well be invisible. A proper audit aligns your site with what search engines actually reward, ensuring your business is found by high-intent buyers—not just random web traffic.

A clunky, slow, or confusing website is a conversion killer. If your visitors don’t trust your site, they’re gone in seconds—straight to your competitors. We fine-tune your site structure, speed, content, and calls-to-action to turn window shoppers into paying customers.

Right now, your competitors are outranking you, outselling you, and outpacing you. Why? Because they’ve built an SEO strategy that works while yours is running on fumes. We reverse-engineer what’s working for them, expose their weaknesses, and create a plan to put you ahead—where you belong.

WHO IT'S FOR

Do I Really Need a Site Audit?

Yes - almost every single website can benefit from a Website Audit. Here's just a few reasons you may need an audit.

If your traffic is dropping off despite your best efforts at SEO then a technical or complex backend issue is likely the cause. Technical SEO Audits help uncover the most likely culprits and provide a prioritized course of action for reversing any drops in traffic and negative effects your website is experiencing as a result.

Ideally, we like to perform an SEO Audit prior to launching any big changes to a website, such as changing platforms, hosts, site architecture, and even content. Making sure everything is in place beforehand helps make sure that there is no unintentional negative affects on your rankings or traffic which in our experience can have lasting damage on a website.

If you recognize that your website is not performing as well as it should our SEO auditors will be an extra set of eyes to determine the exact causes and help get you back on track for getting the results you need.

The larger the website the bigger the opportunity to uncover key areas that once corrected or improved can provide big results.

Chances are your competitors are working just as hard as you to create optimized and engaging content, build their backlink profile, and work on other SEO strategies. They likely lack the knowledge and ability to fully audit and monitor the technical end of their website which means you can get a big advantage in this area!

A website SEO audit can help make sure that all parties involved account for SEO best practices in everything they do. Sometimes these parties may not know how their actions affect other parties or how their efforts impact Search Engine rankings (for better or worse). We have even done audits for companies with in house SEO departments!

Now is as good of a time as ever to do a full assessment of your website – to learn its strengths and weaknesses in terms of SEO – and the small changes you can start to make to improve your search visibility.

The more often your website is updated the more opportunity for honest mistakes in important areas that affect SEO. We have found that updating websites often introduces technical issues that can harm your rankings and site traffic.

OUR APPROACH

What Makes Our Audit Process Better

People

Real people perform your Site Audit and manually review any data compiled by automated tools. We make sure the data looks accurate and is properly interpretted.

Priorities

We prioritize any and all website deficiences so that you can focus your attention and resources on correcting the most important items first - we’re all about the biggest impact, quickest return.

Perspective

We use a long-term perspective on how to correct areas to achieve stable rankings and visibility for months and years to come. There’s no quick, trendy fix.

Properties

We’ll use your Google properties plus a handful of other tools that have proven to be effective and useful at evaluating your website. Trying to access and run all of the reports on your own time would tie up your resources and time.

Go Back Up To:

What It Is How It Works Who It's For Our Approach

STORIES FROM brands we've worked with

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"At Freightera, we handle most of our SEO internally, but we needed expert insight for a technical SEO audit. Having worked with 1st on the List before, we knew they were the right team for the job. They conducted a thorough audit, identified technical issues, and helped us create a game plan for resolving them. The workflow was seamless—1st on the List was flexible, responsive, and always available to answer questions or meet when needed. Thanks to their expertise, we’ve seen improvements in our technical SEO ratings. We couldn't be more satisfied with the results!"

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Zhenya Beck

Co-Founder & VP Marketing, Freightera

See All Testimonials

what we AUDIT

Key SEO Areas That Impact Your Rankings

It might look like a simple checklist you could grab from the web or run through an AI tool—but effective SEO auditing goes far deeper than that. Not every issue carries the same weight, and what matters most can vary by industry, website structure, or content focus. That’s where our experience comes in. We know which issues are costing you visibility and traffic, and we prioritize fixes that move the needle. No guesswork, no wasted time.

Website Health Check

We review your site’s overall health by checking for broken links, crawl errors, mobile issues, slow load times, and security vulnerabilities. These hidden problems can quietly hurt your rankings and create a poor experience for your visitors.

On-Page SEO Review

We assess how well your pages are optimized for both search engines and users. This includes reviewing your titles, headings, content quality, keyword use, and internal links to make sure every page is clear, relevant, and working to improve your visibility.

Technical SEO Analysis

We take a behind-the-scenes look at your website’s structure and configuration. From canonical tags and duplicate content to sitemaps and structured data, we make sure everything is set up properly to help search engines understand and trust your content.

Indexing & Crawlability

If search engines can’t access or index your pages, they won’t show up in search results. We identify and fix the issues that may be preventing your most important content from being discovered.

Local SEO & Google Business Profile

If your business relies on local traffic, we make sure your contact information is consistent across the web and that your Google Business Profile is properly optimized. This helps you show up more often when nearby customers are searching for your services.

User Experience & Conversion Factors

We look at how easy your site is to navigate, whether your calls to action are clear, and how trustworthy your content feels to a visitor. These small details can make a big difference in whether someone chooses to do business with you.

Backlink & Authority Review

Backlinks are a key factor in how Google ranks your website. We evaluate the quality of your current links, identify any harmful ones, and find new opportunities to build your authority in a way that earns long-term trust and visibility.

Content Gaps & SEO Opportunities

We identify where your website is missing content or could be doing more to answer your audience’s questions. By analyzing competitors and spotting weak spots, we uncover new opportunities to grow traffic and outperform others in your space.

Is an Audit What
You Need?

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Book a Discovery Call

The Power of a Site Audit,
for Your Business

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Discover issues overlooked by others.

You can optimize content and build links all day, but if your website’s foundation is weak, you’re just putting a fresh coat of paint on a crumbling house. Our audits dig deep into the structural, technical, and content issues search engines notice—so you can fix what’s holding you back.

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SEO is about doing as many things right as possible, audits make this happen.

Search engines rank websites based on hundreds of factors. If even a few are off, your rankings suffer. From crawlability and indexation to broken links and slow load times, we identify what’s working, what’s broken, and what needs a complete overhaul to get your site performing at its best.

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Get a customized strategic SEO roadmap moving forward.

Most audits hand you a list of problems and send you on your way. We give you a prioritized, step-by-step action plan to tackle critical issues first, making sure you get real, measurable improvements on what really matters—without wasting time on minor fixes that don’t move the needle.

SEO TEchnical audit FAQ’S

Still Curious About Technical Audits?

We totally understand – you probably want to know more about who we are and what we're all about before diving in. Here are some of the top questions we get as businesses get to know us. Let’s clear things up and help you feel confident!

We have several qualified SEO Auditors with 20+ years experience in the industry. They carry technical and programming expertise and are able to go into as much (or little) technical jargon as you wish. Meet our team of SEO experts and learn what makes them so great at what they do!

Depending on the size of the website, a Technical SEO Audit can take between 2 weeks and 6 months. Once we know your exact needs and goals for conducting an audit, we will create an appropriate timeline that suits your website.

Yes, we have Developers and Programmers on staff who can implement corrections at your request. Typically, we will schedule a time period within which we will implement these changes. We also perform full website backups to have available if needed.

The cost of an SEO site audit starts at $4,000 and can scale up in price depending on the size of the website and comprehensiveness of the SEO site audit report. Contact us for exact pricing for an SEO Audit of your website.

Our audits present a prioritized list of findings and suggestions for correcting. We highly recommend that your IT team, web developer, or marketing team implement these changes as you know your website and its limitations best. We are happy to assist as you make changes and will even QA the work you do to make sure the issues are in fact corrected.

See Our Full FAQ List

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advantage

Why Our SEO Site Audits Will Set You Apart

Uncover and fix what’s holding you back.
Most SEO efforts fail because they’re built on flawed foundations—broken links, crawl errors, poor site structure, and technical glitches that search engines penalize. Our deep-dive audits go beyond surface-level fixes, identifying the hidden barriers keeping your website from reaching its full potential.

Expert-led audits with a human touch.
Our SEO experts personally analyze your website. You won't receive a generic, automated report in the end. We combine technical expertise with real-world experience and the industry's best tools to identify the most impactful changes that will drive results for your business.

A site audit that evolves with you.
SEO isn’t a one-time event. As Google updates its algorithms and your business grows, new issues pop up. Our audits don’t just diagnose today’s problems—they equip you with a strategy to stay ahead so your site keeps climbing while your competitors wonder what happened.

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"When Standard SEO Isn’t Enough—We Find the Fix.

The more technically complex a site is, the more it can benefit from a precise, enterprise-level Technical SEO audit. While SEO best practices are widely known, they don’t apply equally to every website—and in some cases, blindly following them can do more harm than good. A true technical audit goes beyond surface-level fixes, using a data-driven approach that integrates web development and SEO expertise. This ensures best practices are tailored to your site’s unique structure, uncovering hidden opportunities and solving challenges that others may overlook.”

Angela Tucker

Technical SEO and Digital Analytics Consultant, 1st on the List

Uncover What’s Holding Your Website Back

Your site should be working for you, not against you. Our in-depth Technical SEO Audit identifies hidden issues, improves performance, and helps you rank higher. Fill out our form to get started.

“Your expertise has been a tremendous asset to our company ... in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn't need to bid and compete for.”

Willson

Keen on Green

“We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”

David Perkinson

PRI Graphics

"They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.

Salvatore Lavorata

Manning Elliott LLP

[NO HASSLE, NO PRESSURE, NO WORRIES - JUST MEANINGFUL INSIGHTS]

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