FEATURED project: CALIFORNIA LAWYER WEBSITE DESIGN

Viau & Kwasniewski Lawyers Website Design & SEO

Capturing an audience of top-tier, qualified legal cases through a long overdue website makeover, SEO consulting and content refresh.

“I’ve trusted 1st on the List with our website needs for over 20 years. Their straight, professional advice and reasonable fees have always met my expectations. Trust is crucial, and I have complete confidence in their services.””
Gary Kwasniewski 
Partner, Attorney – VK Lawyers
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about the client

Viau & Kwasniewski Lawyers

VK Lawyers has been a longstanding client of 1st on the List, using our SEO and Website Consulting services over the years to refine their online presence. Recently, they made the decision to revamp their website, implementing significant updates to messaging, content, and design. Although initially overwhelmed by the process, they placed full trust in our team and were committed to achieving superior results—a fully updated, relevant website poised to attract the select, qualified leads they desire to grow their business and reputation.

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getting it right

Project Requirements

It had been several years since VK Lawyers underwent a comprehensive design and messaging update. The client aimed to revamp the website while preserving visibility and traffic, and to position themselves as highly successful, experienced lawyers capable of handling significant claim cases that many other firms avoid.

The objective was to achieve a solid balance between being personable and helpful, while also showcasing their expertise and prominent position in the legal industry. The client requested to be actively involved in reviewing and updating the content, and expressed willingness to collaborate closely with our SEO Consultant to accomplish the task.

Original Website Prior to Redesign

what we did

Approach Taken

We embarked on this project with a strong working relationship and realistic expectations regarding the efforts needed to revamp and relaunch the website. A primary objective was to edit and refine the content, emphasizing VK Lawyer’s four critical services while maintaining existing visibility and traffic. It was equally crucial to convey clear messaging, highlighting their extensive experience and genuine commitment to client support. The modernized design prioritized simplified navigation, enhancing user-friendliness and enabling visitors to explore further if desired

User Friendly, Simplified Navigation

The new website for this law firm emphasized user-friendly navigation, facilitating easy access to information for visitors seeking detailed insights. We aimed for a professional aesthetic to appeal to high-profile clients and elevate the firm’s image. The result is a website that seamlessly balances usability and sophistication, positioning the firm for success in attracting premium cases.

Protect and Increase Traffic

When redesigning and modifying content, great care was taken to protect and maintain existing rankings and visibility. This included SEO Consulting on internal linking, URL naming conventions, proper 301 redirects, and how to better organize content for the Search Engines to find and index.

Update, Eliminate, Edit

Years of content development and SEO efforts gave reason to pause and do a serious content audit to determine what pages were supporting rankings and contributing to the website’s success. Armed with data, our SEO Content Writers helped the client to merge and combine text, remove content bloat, and find areas to create new content to support future SEO efforts.

Focus on Experience and Helping

Throughout the entire project our team focused on promoting VK Lawyer’s depth of experience that is not found at other law firms. Their expertise and knowledge needed to be on display. We also brought in the personable element in that VK Lawyers are here to help their clients navigate their legal case – and that their experienced lawyers do the actual “helping” work unlike other firms.

“I’ve trusted 1st on the List with our website needs for over 20 years. Their straight, professional advice and reasonable fees have always met my expectations. Trust is crucial, and I have complete confidence in their services. My goal was to modernize our website, giving it a more professional and user-friendly appearance while boosting traffic. Working with Robin and Tony was a great experience; they made the process clean and simple, which I greatly appreciated.”
Gary Kwasniewski
Partner, Attorney – VK Lawyers
what happened

Finished Results

The revamped website boasts a sleek and professional appearance, paired with a user-friendly layout that enhances the overall browsing experience. Transitioning to the new site on launch day was seamless, with rankings maintained and no disruptions to user accessibility. Our client expressed immense satisfaction with the outcome, feeling accomplished and grateful for our meticulous guidance throughout the process.

Smartphone displaying a contact page with a phone number, email addresses, and social media icons on a dark screen. The phone is on a stand placed on a gray surface.
A person is holding a smartphone displaying a webpage titled "Areas Of Practice" with a section on "Catastrophic Personal Injury." The image on the screen shows rescue workers in orange vests attending to an emergency scene.
A person is holding a smartphone displaying a website for law services. The screen shows text about personal injury lawyers, with a cityscape image at the top. The person is wearing a dark shirt and a watch.
Person holding a tablet displaying information about wrongful death attorneys, mentioning services in California. The tablet screen shows text on a dark background with a section of an image at the top, resting on a light-colored surface.
A laptop displaying a "Contact Us" webpage sits on a wooden table. A yellow mug and two orange pencils are next to the laptop. The background is a plain, gray wall.
A laptop on a table displays a lawyer's website with an image of city buildings. The text on the screen reads, "We Are Here To Help You" along with contact options. Blurred green foliage is visible through a window in the background.
A smartphone displaying a webpage on "Lawyers and Fees FAQ" rests on a brown envelope placed on a wooden surface. The page lists questions related to attorney fees and responsibilities.
A person holding a smartphone showing a legal case study about a Southern California homeowner fire loss by Viau & Kwasniewski Lawyers. The screen displays text from the firm's website.
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