Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing.
Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing to readers. Ideas are presented more clearly. There is less opportunity for confusion. Minimalism helps your content get noticed.
“Writing less becomes more appealing to readers.”
Here are my three takeaways to pass onto you so that you too can improve your SEO content writing skills.
1. Remove Content Qualifiers from SEO Content
User attention span has shortened. Online article volume has increased exponentially. Long, rambling columns lack attraction. Help readers get through your narrative easier. Enhance your theme with fewer words. Say less, mean more.
Shorten content by removing superfluous qualifiers. Get to the point quickly. Waste less of your readers’ time. Some words and phrases to slash include:
- As much as (phrase)
- Believe (verb)
- Can (verb)
- Could (verb)
- Like (verb)
- May (verb)
- Might (verb)
- Possibly (adverb)
- Really (adverb)
- Up to (adjective)
- Very (adverb)
- Virtually (adverb)
Use replacement words and phrases. Dust off your Thesaurus. Use synonyms instead of words in the list above.
2. Eliminate Blog Adverbs, Conjunctions, Empty Phrases from SEO Content
We’ve all used them, sometimes as emphasis. Even to bump up the word count. Words and phrases below are reference points as to what you can exclude from your writing.
- Actually (adverb)
- Because of (phrase)
- Currently (adverb)
- In order to (phrase)
- Presently (adverb)
- Start to (phrase)
- Suddenly (adverb)
- That (conjunction)
- Therefore (adverb)
3. Eradicate Repetition and Tautologies in SEO Content
Needless repetition is unprofessional and lazy. Comb blog and page content for extraneous statements and redundant phrases (tautologies). Dismiss them from your work. Obliterate examples such as those below:
- 2:00 m. in the morning
- Added bonus
- Baby puppy
- Completely devoid
- Duplicate copy
- Final outcome
- Future prospects
- Honest truth
Purifying Article Messages
Learning to purge your writing of wasted words will take effort. Gradually remove terms and phrases daily which inhibit clarity. Always evaluate your work and make improvements.
The benefits of doing this can include:
- Stronger message.
- Readers grasp concepts faster.
- Google appreciates succinct content.
- Ideas are more ordered and simplified.
- Structure makes your subject matter easier to rank.
For more tips from our SEO content writers check out 16 Insanely Smart Small Business Blog Ideas.
If you have questions about improving the SEO content writing on your website or blog, call us at 1-888-262-6687 or email us at [email protected].