Custom SEO Strategies as Unique as Your Business

No cookie-cutter strategies here. At 1st on the List, we focus on what makes your business unique and build an SEO plan that works for you. Whether it’s improving rankings, driving traffic, or increasing leads, our custom solutions tackle the bigger picture to help you grow online.

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Logo with a green mountain silhouette and a tree above the word "EVERGREEN" in bold green letters. Below, smaller text reads "A Fiscally Sponsored Project of United Charitable" in black.
The image shows the word "Hostaway" in an orange cursive font against a white background.
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Logo of Manning Elliott featuring a stylized "E" in blue on the left and the name "manning elliott" in lowercase, blue letters on the right.
Logo of Regency Fireplace Products featuring a stylized red flame icon followed by the word "REGENCY" in bold red letters, with "FIREPLACE PRODUCTS" in smaller red text below.
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WHAT IS CUSTOM SEO?

A strategy designed specifically for your business - it’s not a one-size-fits-all solution.

Our custom SEO services are designed to focus on what works for you. We don’t just offer cookie-cutter solutions. Instead, we closely study your website, your audience, and your competition to make a strategy that gives you actual measurable results. From technical SEO and on-page optimization to link building and content strategies, every solution we offer is tailored to your needs.

While we optimize your website, it will become more relevant to both search engines and the customers you want to reach. What does this mean? It means better rankings, increased traffic, and a smoother user experience. But it doesn’t stop there—our efforts ultimately lead to what matters most: more leads and more sales.

Find out how our custom SEO services can help your business grow. Call our Abbotsford SEO team toll-free at 1-888-262-6687.

WHY THIS MATTERS

Get in front of the right people at the right time.

In today’s crowded digital landscape, it’s not enough to have a website. You need a website that works for you. Custom SEO makes sure that your site isn’t just another face in the crowd. Instead, it becomes a destination that people find and trust. We want to show you how by focusing on strategies unique to your business, you will stand out. Not only that, you will increase traffic, and get that long-term growth you are aiming for!

Here’s how Custom SEO makes the difference:

Being on page one isn’t enough—you need to be where your customers are actively searching. We ensure your site ranks for the keywords that matter most, so you get seen by the right audience.

A high-ranking website isn’t just about traffic; it’s about credibility. Custom SEO helps you create a trusted presence that people feel confident choosing.

SEO is an investment, and every dollar spent should deliver results. With clear reporting and measurable ROI, you’ll always know how your SEO strategy is performing.

Search algorithms change, and so do markets. Custom SEO evolves with your business to ensure you stay ahead of the competition and keep growing.

who it's for

Do I Really Need Custom SEO?

Our custom SEO services are perfect for businesses that want more than a basic approach. If any of these sound like you, we’re here to help:

 Whether you’re growing regionally, nationally, or internationally, you need an SEO strategy that scales with your ambitions.

If past efforts didn’t bring the results you expected, we’ll dig into what went wrong and create a data-driven plan that works.

If your competition is ranking higher and getting more traffic, we’ll build a strategy to help you take back your share of the market.

Managing SEO for a website with 50+ pages can be overwhelming. We streamline the process, optimizing every key page for search visibility and user experience.

Selling online? We help your product pages rank higher, attract more customers, and drive more conversions.

If your competition is ranking higher and getting more traffic, we’ll build a strategy to help you take back your share of the market.

OUR APPROACH

5 Stages to Achieve Your Goals

1

Discovery & Goal Alignment

Before diving in, we take the time to get to know your business inside and out. From your website and digital footprint to your competitors, we gather all the data we need to set clear, actionable goals. Using advanced analytics, we benchmark your current website performance to track progress along the way.

2

Deep Dive Audit

Next, we roll up our sleeves and dive into every element of your website. From technical SEO and keyword research to content reviews and site architecture, we identify what’s working, what’s not, and where the biggest opportunities lie. Our process uncovers strengths, weaknesses, and everything in between.

3

Game Plan for Growth

Armed with data, we create a tailored strategy designed to hit your goals fast. By prioritizing high-impact fixes first, we make sure you see meaningful results early in the process. Every plan we craft is unique to your business, aligning with your audience and objectives.

4

Action & Optimization

This is where the magic happens. From optimizing your site’s code and structure to creating targeted content and building backlinks, we execute the strategy with precision. As search engine algorithms evolve, so do our tactics to make sure your website stays ahead of the competition.

5

Results & Communcation

Transparency is key. Every month, we provide detailed reports showing what we’ve accomplished, the results achieved, and what’s next. From traffic and conversions to keyword rankings, you’ll always know where you stand. Plus, we use this data to refine the strategy, keeping you on track for long-term success.

Go Back Up To:

What It Is Why This Matters Who It's For Our Approach
brands we've worked with
  • Logo of Manning Elliott featuring a stylized "ME" in blue on the left and the name "manning elliott" in lowercase blue text on the right.
  • Logo featuring the word "boardwalk" in blue lowercase letters, accompanied by a stylized blue triangular graphic resembling a boardwalk or roof above the text. The background is white.
  • Logo of Enso Connect featuring the name in lowercase blue typography on a white background.
  • Logo of Regency Fireplace Products featuring a stylized red flame icon followed by the word "REGENCY" in bold red letters, with "FIREPLACE PRODUCTS" in smaller red text below.
  • Logo of Leavetown.com featuring a stylized mountain with colorful layers in orange, yellow, green, and blue to the left of the website name in blue text.
  • Logo of Turo featuring the brand name in bold, black letters within a stylized arrow pointing to the right. The background is white.
  • Logo of Westland Insurance with a stylized "W" design next to the company name in teal text.
  • The image shows the word "Hostaway" in an orange cursive font against a white background.
  • Logo with a green mountain silhouette and a tree above the word "EVERGREEN" in bold green letters. Below, smaller text reads "A Fiscally Sponsored Project of United Charitable" in black.
  • Image of the Enso Connect logo with the brand name in lowercase blue letters. The word "enso" is bold and larger, positioned above the word "connect." The background is white.
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Logo of PRI Graphics & Signs featuring a stylized letter "P" with circular design elements. The text reads "PRI graphics & signs" and "solutions to innovate" below.

"We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts. 1st on the List is accessible and responsive. They are also very knowledgeable in what they do and have the patience to help their customers understand the processes and details of SEO work. Trust 1st on the List and their expertise – they know what they are doing!”

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David Perkinson

President, PRI Graphics & Signs

See All Testimonials
what we do

Custom SEO Services

Your business is one of a kind, and your SEO strategy should be too. At 1st on the List, we craft custom strategies designed specifically around your goals, challenges, and audience. SEO isn’t just about ranking higher; it’s about making your website a go-to destination for the people who matter most—your customers.

Site Audits

Think of it like a home renovation—you need to see behind the walls to fix what’s broken. Our audits uncover hidden issues and prioritize fixes that deliver the biggest impact. We often find opportunities others overlook, and that’s where we shine.

Keyword Research

Keywords are the foundation of great SEO. We find the terms your audience is searching for and analyze their competition. These keywords drive qualified traffic and are the backbone of your content strategy.

Content Optimization

With your keywords in place, we refine your website’s content to speak directly to your audience. From creating new pages to improving readability, we make your site a lead-generating machine.

Link Asset Management and Brand Reputation

Off-site SEO is just as important. We strengthen your digital presence by managing reviews, building citations, and creating strong, high-quality backlinks.

Analytics and Reports

Numbers don’t lie. We track everything from traffic to conversions and present it in easy-to-understand reports. You’ll always know what’s working and where we’re heading.

Growth Optimization Strategies

SEO isn’t a one-time effort. As algorithms change and markets shift, we keep your strategy fresh and effective. Small tweaks can lead to big wins, and we’re always on it.

Is Custom SEO Right for Your Growth Plan?

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Book a Discovery Call

The Power of Custom SEO,
for Your Business

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SEO That's Built for Your Business.

Your business is one of a kind, and your SEO should be too. Custom SEO focuses on your specific goals, challenges, and audience. By creating a strategy that fits your needs, we make sure every step we take helps your business grow in ways that matter to you.

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Get Seen, Get Customers.

When people search for what you offer, let’s make sure you’re the one they find. Custom SEO boosts your visibility so the right people can easily connect with your business. It’s all about bringing in more visitors and turning them into loyal customers.

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Grow for the Long Run.

Custom SEO isn’t just about quick wins—it’s about setting you up for lasting success. By optimizing your site and making ongoing improvements, you’ll stay ahead of the competition, keep growing your traffic, and see real, long-term results for your business.

FAQs

Everything Else You Need to Know

Here’s everything you need to know about our Custom SEO services. If you don’t see your question here, feel free to reach out—we’re always happy to help!.

There's no one-size-fits-all approach with us - which means you do not pay for services that will not maximize your SEO results! We have learned and tested the best SEO strategies over the last 25+ years. We've seen how they work on different websites and in different markets. This means we know what will most likely work for you! We only use the latest, most sophisticated, spam-free SEO techniques based on SEO industry accepted standards and a strict code of ethics.

What a loaded question! It's like asking how much a car costs. Our customized approach to SEO allows us to cater each campaign to your specific situation, goals, and budget. Our 25+ years of experience means we can properly assess your current state and provide the most cost effective way to help you reach your goals. Our custom SEO campaigns start at $2,000/month. If you are interested we will gladly provide a breakdown of your SEO marketing costs after learning more about your website, business, and goals.

Custom SEO is a comprehensive strategy designed for businesses targeting competitive or diverse markets, often beyond a single geographic area. Unlike Local SEO, which focuses on ranking within a specific location, Custom SEO tackles broader challenges like multi-location visibility, e-commerce optimization, or niche markets.

Yes! Even if your site has undergone previous SEO, there’s always room for improvement. This is actually where our Custom SEO services shine. We’ll evaluate your existing efforts, identify missed opportunities, and refine your strategy to achieve better results and stay ahead of competitors.

Absolutely. Custom SEO is designed to meet businesses where they are—whether you’re a local shop or a growing brand. We’ll craft strategies that make sense for your size, budget, and goals. Your small business may also be interseted in Local SEO if you are targetting a smaller geographical area.

While we recommend ongoing SEO for sustained growth, we don’t lock you into long-term contracts. Our results-focused approach speaks for itself, and you’re free to adjust or pause as needed with 30 days’ notice.

Custom SEO is ideal for industries with high competition, such as e-commerce, SaaS, hospitality, professional services, and trades. Any business looking to expand its online visibility and dominate its niche can benefit from a tailored strategy.

Our campaigns are entirely flexible and scalable. Whether your goals change, you introduce new products, or you face unexpected challenges, we can adapt your strategy to meet your evolving needs.

Yes! We align SEO strategies with your broader marketing efforts, including paid ads, email marketing, and social media, to create a cohesive approach that amplifies your results.

Rankings are only one small aspect of a website's success. Our SEO firm truly believes that the more important metrics that you and the higher-ups should really care about are increasing qualified traffic, increasing website conversions (contacts, calls, purchases, etc.) and ultimately, increasing ROI. When your SEO campaign is delivering a higher return than what you put into it, you may have reached your goal. However, the next step is to continue to find ways to increase this return. We also determine the success of custom seo services based on what you specifically want to get out of your campaign for the long haul.

We do not offer guarantees as these are almost always misleading and give a false sense of security. Furthermore, Google warns against any SEO company offering guarantees. We do offer a full range of custom SEO services and personalized consultation from experienced SEO experts. Our SEO marketing strategies are directed towards your specific needs to ensure the best chances for continued success.

SEO is a long-term strategy. While some improvements may be seen early on, significant results typically take several months. If you’re looking for overnight success, other marketing approaches, like paid ads, might be a better fit.

See Our Full FAQ List
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advantage

What Clients Love Most About Our Custom SEO

Sustainable results that grow over time.
We offer a deep understanding of how the Search Engines work and strictly adhere to current search engine optimization best practices in order to achieve long-term, stable visibility.

No locked in contracts yet some clients have been with us for 15+ years.
We don’t believe in forcing our clients to stay with us because they signed a piece of paper – yet many remain loyal year after year because we generate such great results for their businesses.

Holistic marketing approach that adapts as your business grows and changes.
We get it. Things can change. SEO strategies can evolve or receive a complete overhaul. We are flexible in working within your constraints and are always looking for ways to improve your overall digital footprint and brand.

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SEO That Fits Your Business, Not the Other Way Around.

SEO should adapt to your business, not force your business into a one-size-fits-all strategy. If you’ve outgrown generic SEO and need a tailored approach, we’re here to build something that truly fits—your market, your goals, and your brand. We take a hands-on, data-driven approach to ensure your visibility translates into real impact. No shortcuts, no guesswork—just a custom strategy designed for long-term growth and success.

Tony Hutchcroft

Lead SEO Project Manager - 1st on the List

Ready to Outrank, Outperform, Outsell?

Your goals are unique, and your SEO strategy and execution should be too. Fill out our form, and we’ll connect to craft a customized plan that drives real results for your business.

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“Your expertise has been a tremendous asset to our company ...  in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn't need to bid and compete for.”
Willson
Keen on Green
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“We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”
David Perkinson
PRI Graphics
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"They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.
Salvatore Lavorata
Manning Elliott LLP

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