Need A Google Ads Manager?

Achieve Smarter Ads With AI + Human Strategy

We combine the power of Google’s AI tools with hands-on strategy, brand-focused messaging, and budget oversight. AI helps us test faster, target smarter, and find better keywords — while we make sure every dollar drives profitable leads, not wasted clicks.

Let’s Talk
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    • GOOGLE AD MANAGEMENT

    Get Eyes on Your Website & Convert Visitors Today

    Your website is built to perform—now let’s drive the right traffic. Our PPC campaigns work alongside your SEO strategy to attract high-intent visitors and turn them into customers, delivering immediate results while your organic growth builds.

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    WHAT IS PAID SEARCH (ie GOOGLE ADS)?

    Instant Visibility, Targeted Results

    Google Ads is an online advertising platform that helps businesses show up at the top of Google search results when potential customers are looking for their products or services. Instead of waiting for organic rankings to improve, Google Ads allows you to instantly place your business in front of the right audience. You only pay when someone clicks on your ad, making it a powerful way to drive targeted traffic, generate leads, and increase sales.

    HOW ADS WORK

    AI + Bidding, Rankings & Ad Placement

    Google Ads still runs on a bidding system, but it’s no longer just about how much you’re willing to pay. AI now influences almost every part of the process: from predicting which search terms are most likely to convert, to matching ads with the right audience, to testing which headlines get the best response. Your bid is combined with factors like ad quality, landing page experience, and expected performance to decide who wins the auction.

    Without a smart strategy, AI can spend your budget on broad or irrelevant clicks. With our management, AI becomes a powerful ally: we set the guardrails, refine the targeting, and optimize your campaigns so you get higher rankings, better clicks, and more customers for less cost.

    AI uncovers keyword opportunities that traditional research might miss, including more specific, more relevant, and more likely to connect with your ideal customer.

    AI-powered targeting puts your ads in front of ready-to-buy customers the moment your campaign goes live.

    Your campaigns don’t sit idle. AI runs constant tests in the background, while we interpret the data and make strategic calls to keep performance improving.

    We monitor and adjust in real time, making sure your budget flexes with seasonal trends, competitor shifts, and consumer behaviour.

    See what’s working (and what’s not) with transparent reporting and human insights that help you scale the campaigns that truly deliver.

    who iS THIS for?

    Who Benefits Most from Google Ads (PPC)

    Our PPC services are for existing SEO and web design clients looking to drive immediate traffic and conversions. Typically, our clients that thrive on a steady stream of leads, bookings, or online sales see the biggest impact from using Google Ads alongside their SEO Campaign.

    Contractors, plumbers, electricians, HVAC, lawyers, and other professionals who want high-intent leads from local searches.

    Online retailers looking to drive immediate traffic and sales through Google Shopping and search ads.

    Restaurants, salons, gyms, and other location-based businesses wanting to attract nearby customers.

    Dentists, chiropractors, physiotherapists, and other health providers seeking new patients.

    Hotels, vacation rentals, and tour operators who want to reach travelers searching for accommodations and experiences.

    Universities, trade schools, and online course providers targeting students actively researching programs.

    Software and technology businesses looking to generate demo signups, subscriptions, or product inquiries.

    Car dealerships, repair shops, and rental services aiming to attract buyers and service customers.

    our approach

    Guiding AI With Strategy You Can Trust

    AI is changing how Google Ads work and many tech companies want you to believe you no longer need a human manager. The truth? AI is powerful, but it can’t replace the insights, strategy, and brand understanding that come from a trusted partner. Our approach combines the speed and scale of AI with the nuance of human strategy. We make sure AI works for you, not against you. Here’s how we do it:

    Brand-Safe Messaging

    AI can generate headlines, but it can’t capture your voice. We ensure your ads don’t just “fit the algorithm”. They stay true to your brand, resonate with real people, and remain consistent across every campaign.

    Less Waste, More ROI

    Left unchecked, AI can overspend on the wrong clicks. We put guardrails in place so every dollar is spent wisely, driving relevant traffic and better leads. The result? Stronger returns without wasted budget.

    Data You Can Trust

    AI surfaces endless data but not all of it matters. We interpret the insights, highlight what’s actually useful, and translate it into clear actions. You’ll always know where your money is going, why it’s working, and how to scale.

    Go Back Up To:

    What It Is How It Works Who It's For Our Approach
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    Extended Our Brand Awareness

    “We needed to build a new website in a way that would be sustainable from an SEO perspective, as well as set up our content team to understand and write for SEO. In addition to this, we needed over 100 pieces of content and site pages QA’d and optimized for launch. 1st on the List Promotion delivered on all fronts. In terms of results, we saw a month-to-month improvement in organic search traffic, with several pieces of content ranking on the first page of Google. We were able to extend our brand awareness. Overall, we were targeting awareness in the local area more than sales, and that was successful.”

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    Digital Manager

    Home Care Provider in Ontario as reviewed on Clutch.co

    what we do

    PPC Services

    Yes, anyone can set up and run a PPC campaign, but getting real results takes more than just launching ads. Success comes from advanced tactics, constant monitoring, data analysis, and ongoing budget optimization to maximize every dollar spent. A well-managed PPC campaign isn’t just about getting clicks—it’s about driving new business, increasing revenue, keeping your sales team busy, improving e-commerce performance, and strengthening your overall Search Marketing Strategy. That's where our services come in.

    Local Ad Campaigns

    Local ads put your business in front of customers who are actively searching for your services. We handle everything—from precise geo-targeting to ad optimization—so you attract high-intent leads in your area. Stop wasting ad spend and let us drive real, local results.

    Custom Ad Campaigns

    We build highly targeted PPC campaigns designed around your goals, budget, and competition. Our expert team selects the best platforms and strategies to drive high-quality leads and maximize your return on investment—so you can focus on growing your business.

    Google Ads Campaign Audits

    Running your own campaign but not seeing the returns you expected? Our Google Ads Audit uncovers wasted spend, missed opportunities, and areas for improvement. We analyze your targeting, budget allocation, and ad performance to help you get more qualified clicks, show up for the right searches, and maximize every dollar you invest.

    Google Remarketing Ads

    Many businesses miss out on potential customers who visit their site but don’t convert. We help recapture that lost traffic by setting up Google Remarketing Ads that strategically re-engage past visitors, keeping your brand top-of-mind and increasing conversions.

    Facebook Ads

    You know these ads work—but managing them effectively takes time and expertise. We handle targeting, ad creative, and budget optimization to turn clicks into real leads. Instead of guessing and wasting ad spend, let us run your campaigns for maximum ROI—without the hassle.

    Landing Page Optimization

    Even the best ad campaigns won’t perform well if the landing page doesn’t convert. We create or refine dedicated landing pages tailored to your ad campaigns, and tweak everything from speed, mobile-friendliness, layout, messaging, call-to-actions, and more. All so that you can maximize your ad spend and improve conversion rates.

    Run Ads, Score More Leads.

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    Book a Discovery Call
    SEO - PPC SYNERGIES

    Benefits of Syncing Your SEO and PPC Campaigns With Us

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    Shared Keyword Success

    When PPC strategists have knowledge of Top Ranking Keywords they can adjust their marketing campaigns to better align with successful SEO efforts and both take advantage of high performing keywords. AI now plays a role in discovering new variations and predicting which terms are more likely to convert, giving both SEO and PPC teams better opportunities to target the right searchers.

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    Increased Click-Through-Rates

    It’s a lesser known phenomenon! Historically, organic click through rates increase when both a PPC ad and an organic listing are simultaneously on the first page of Google results.

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    More Result Page Real Estate

    Your website has the opportunity to be shown at least twice in Search Results, thus increasing your brand exposure. Even if people are not clicking on your website they are seeing your name.

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    Better Data Insights

    There is a lot of insight that can only be gained through pay per click advertising. This testing can be conducted quickly with data gathered in real time. This data can then be applied to SEO for a smarter and more efficient campaign. AI-driven analysis takes this even further by spotting patterns faster and surfacing insights that humans alone might miss, while our team interprets the data and applies it strategically across both campaigns.

    FAQ's

    Google Ad Questions

    We get it—Google Ads can feel like a big investment, and you want to know exactly what to expect. Here are some of the most common questions we hear from business owners like you. Let’s break it down and give you the clarity you need!

    Yes! You set your budget, and we manage it strategically to maximize performance while keeping costs in check. You’ll always know where your money is going.

    Your budget depends on your industry, competition, and goals. We’ll help you determine a budget that balances cost-effectiveness with strong results.

    The average mid-size business spends around $10,000 per month on PPC. We’ve seen small local businesses spend anywhere from $800 – 3,000 and achieve great results when targeting specific locations. As a general rule of thumb, the average cost per click in Google Ads is $1 - $2 which means a campaign budget of $800 could bring in 400 – 800 visitors. Keep in mind that your PPC Campaign budget will be highly influenced by the competitiveness of your industry. For example, law and insurance related keywords can cost upwards of $50 per click. With an $800 budget that works out to be only 16 visitors per month!

    Unlike SEO, PPC delivers immediate visibility. You can start seeing traffic and leads within days, but ongoing optimization improves performance over time.

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    SEO is a long-term strategy for organic rankings, while PPC provides instant visibility with paid ads.

    It depends on your goals and timeframe. Typically PPC brings immediate website traffic and sales while SEO is a long term solution for growing website traffic. PPC tends to have a higher cost but is still profitable for companies that do it right. SEO is generally known to have a higher ROI.

    Many businesses benefit from using both together.

    Yes. Without guidance, AI can overspend on irrelevant clicks, show ads to the wrong audience, or create generic ad copy that doesn’t fit your brand. That’s why we combine AI’s efficiency with human strategy to protect your budget and ensure consistent results.

    We constantly monitor and adjust your campaigns—tweaking keywords, refining targeting, and optimizing bids to improve results and keep your ads working efficiently.

    Yes! We also manage campaigns on Bing, Facebook, Instagram, LinkedIn, and other platforms, depending on what makes the most sense for your business.

    We track key metrics like clicks, conversions, and cost per lead, providing clear reports so you can see exactly how your ads are performing.

    Absolutely! Whether you need a full overhaul or just some fine-tuning, we can analyze and optimize your existing campaigns for better results.

    AI can automate the “busy work” like adjusting bids or rotating ads, but it doesn’t know your brand, your unique goals, or your profit margins. Without human oversight, AI often overspends or targets the wrong audience. We make sure AI works for you by setting the right guardrails, refining strategy, and aligning every campaign with your business goals.

    Send Us Your Questions
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    OUR PPC process

    Smarter Ads, Better Results

    A successful PPC campaign isn’t just about getting clicks—it’s about achieving real business results. Whether you want more leads, higher sales, or increased website traffic, we tailor your campaign strategy to align with your goals. Not sure what those goals should be? We help define the right objectives and key performance metrics before launching.

    Not all PPC platforms are equal. We analyze your audience, budget, and industry to select the best advertising channels—whether it's Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, YouTube, or emerging platforms like Amazon and Reddit. Our expert strategy ensures your ads appear where they’ll have the greatest impact.

    Getting in front of the right people at the right time is critical. We conduct in-depth keyword research and audience segmentation to ensure your budget goes toward high-intent users who are most likely to convert. Our strategy adapts over time based on data insights.

    Your ads need to stand out in crowded search results. We craft compelling, conversion-focused ad copy designed to attract clicks, build trust, and drive action. From text ads to display and video campaigns, we optimize every element for performance.

    Clicks are only valuable if they turn into customers. We ensure your landing pages are fast, relevant, and designed to convert. By aligning ad messaging with landing page content, we improve Quality Scores, lower costs, and maximize ROI.

    PPC success doesn’t happen overnight—it’s built through continuous monitoring and refinement. We track every click and conversion, analyzing data to fine-tune keywords, bidding strategies, ad creative, and landing pages. Our goal: lower costs, higher conversions, and better results over time.

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    "Throwing money at ads but not seeing results?

    I get it—PPC can feel like a money pit when it’s not dialed in. Whether you’re starting fresh or need a tune-up, we focus on making every dollar work smarter. No fluff, no wasted clicks—just a well-structured campaign that brings the right traffic to your site and turns more of them into leads. Let’s get your ads working for you, not against you."

    Keiran Griffiths

    Managing Director, 1st on the List

    Ready to See Real Returns On Your Ads?

    We're ready to chat with you about improving your existing campaign or launching a brand new campaign. Just fill out our form and we'll be in touch to set up a day and time that works for you.

    • “Your expertise has been a tremendous asset to our company ...  in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn't need to bid and compete for.”
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      Willson
      Keen on Green
    • “We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”
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      David Perkinson
      PRI Graphics
    • "They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.
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      Salvatore Lavorata
      Manning Elliott LLP

    [NO HASSLE, NO PRESSURE, NO WORRIES - JUST MEANINGFUL INSIGHTS]

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