It had been several years since we launched Willson Design’s previous website and with their recent rebranding it was time to give them a fresh new look.
Our focus this time around was improving website speed, making their project photos a focal point throughout all pages, and further differentiating what sets their services apart from their competition. The website is also very mobile friendly and easy to browse from any device.
Once again, a big emphasis was placed on the Project Gallery in order to showcase finished results of their custom home plans. Our designer created a Pinterest style board for each project making it easier for visitors to seamlessly scroll through images and enlarge the ones that catch their attention.
With so many beautiful, large images of their work to display throughout the website image optimization was a must to keep the website fast and ensure pages loaded instantly. In the long run, this will guarantee a better user experience and ensure Google likes to visit the website and show Willson Design in search results.
We also helped launch the website with an SSL certificate so that it is now fully secure for visitors – HTTPS – and set up all the proper redirects needed to make this work properly.
As an added benefit, we also provided the client with a refresher course of how to update content, add new projects to their gallery, and even update images in page headers so that they can make their own changes moving forward.
The new website design will make a definite difference in bringing in new clients.